Comprehensive Business Report: Apple Inc. Model Canvas and Structure

This report offers a comprehensive analysis of Apple Inc.'s business model, employing the Business Model Canvas as a strategic framework. It delves into the nine key elements of the canvas, including key partners, activities, resources, customer relationships, value propositions, channels, customer segments, revenue streams, and cost structures, providing a detailed overview of Apple's operations. The report highlights Apple's innovative approach to product development, its strong brand reputation, and its extensive retail network. Furthermore, it examines the company's legal structure, intellectual property, and essential record-keeping requirements. The report also includes references to relevant books and journals. This analysis provides valuable insights into Apple Inc.'s competitive advantages and strategic management.

Business Report and
Business Model
Canvas

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
MAINBODY...................................................................................................................................2
Business Model Canvas...............................................................................................................2
Legal structure of the Apple Inc................................................................................................15
Company’s Intellectual Property (IP)........................................................................................15
Identify three record/book keeping requirements......................................................................15
CONCLSUION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Business Model Canvas is a type of strategic management tool that uses by companies to
define and communicate a business ideas or concept. It is a one-page document that works
through the key elements of the business, structures the idea in an intelligible way. In this report
will develop Business Canvas Model of Apple Inc. to demonstrate it’s fundamental elements
which supports in gaining competitive edge in the business market.
MAINBODY
Business Model Canvas
Business model canvas is a strategic management template that used for documenting and
creating new business models. This business model canvas encompasses nine elements such as
key partners, activities, resources, customer relationship, value proposition, channels, customer
segments, revenue stream and cost structure (Joyce and Paquin, 2016). It supports company to
develop a portfolio idea. This model is going to develop for the Apple Inc. It is one of the global
leading manufacturers of telecommunication and electronic devices. With the support of model
canvas, there will highlight key services of the Apple Inc. i.e. assembly, distribution and
production of the corporation’s product that offers by suppliers and other key partners. Company
retails it’s products with the support of different retail outlets, retail stores as well as online
stores to the customers. Thus, this Business Model Canvas will give overview of the Apple Inc.
The model is mentioned below:
THE BUSINESS MODEL CANVAS
KEY
PARTNERS
 There are
various
key
partners of
KEY
ACTIVITIES
 The key
activities
of the
Apple Inc.
UNIQUE
VALUE
PROPOSITION
 To
reform
personal
CUSTOMER
RELATIONSH
IP
 Compan
y has
develope
CUSTOMER
SEGMENTS
 It has
targete
d
differe

the Apple
Inc such
as
manufactu
rers,
suppliers,
telco
companies
and value-
added
resellers.
 Other
partners
are joint
stock
company,
subsidiarie
s (File
maker Inc,
Beats
Electronic
, LLC,
Apple
sales
internation
al etc.),
wholesaler
, retailer,
Barclaycar
d visa,
experts in
are to
R&D,
innovatio
n,
computer
software.
Consumer
electronic
s,
corporate
venture
capital,
customer
support,
App
developm
ent, It and
developm
ent, Back
and
System
Integratio
n,
Corporate
Networki
ng,
Marketing
and sales,
charitable
causes,
mobile
technolog
y that
brings
satisfacti
on in
customer
s for the
Apple’s
product.
 To
become
world’s
most
valuable
brand by
offering
highly
innovativ
e,
valuable
technolog
y to the
customer
which
improves
their
status in
the
society
and gives
extempor
d
incredibl
e
personal
relations
hip with
the
customer
s on the
behalf of
it’s
product
portfolio.
 Apple’s
customer
gains
reputatio
n for the
devotion
and
loyalty.
 Compan
y always
stands
over it’s
commit
ment
which it
commits
in the
market
nt
market
segmen
ts such
as
Mass
market,
multisi
ded
platfor
ms,
busines
ses,
student
s &
teacher
s.

enterprise
(Cisco,
SAP etc),
Mobility
partners
(Roambi
Analytics,
Box
DocuSign
etc.),
acquisitio
n,
publishers
, music
and movie
industries,
World
Wide
Funds for
Nature
(WWF)
and Apple
Evangelist
s.
 These key
partners
support
Apple Inc.
to stay
competent
and
strategy
consulting
,
procurem
ent and
logistics,
design
etc.
 These
activities
support
Apple Inc.
to
perform
different
business
functions
and
activities
within
timeframe
. This is
the major
reason of
Apple Inc
success in
the
business
market.
e
experienc
e.
 Keeps
thing
simpler
as much
as
possible
and build
such
product
which
can be
portable
and quite
easier for
the
applicatio
n purpose
( Ojasalo
and
Ojasalo,
2018).
 To
provide
great
customer’
s service
and in-
store
for the
products.
due to
this it
has
already
build a
trustable
brand
image in
the
business
market.
 It always
focuses
on
developi
ng
consume
r-
oriented
digital
lifestyle
software
applicati
on so
that they
get value
of their
money
and in

innovative
in the
market.
Due to
them, it
has
establishe
d strong
global and
online
presence
in the
different
markets.
experienc
e.
 Company
ensures
customer
s fort he
data
privacy
like no
data will
be
disclosed
or steal
by others.
 It has
goal to
become
the
world’s
largest
music
retailer so
it always
put more
efforts to
make the
music
devices
effective
and
portable
exchang
e
achieves
lifetime
loyalty
from
them for
the
product
and
services.
 It
follows
both
business
model
i.e. B2B
and B2C
in order
to make
good
relations
hip with
different
stakehol
ders.
 It also
offers
facility
of
payment

for the
customer
s.
 Apple has
aim to
start
productio
n an
electric
car with
autonomo
us driving
as soon
as
possible
as 2020.
 The
unique
value
propositi
on of the
Apple
Inc. is to
secure
payment
data
transfer
to Apps
on the
customer’
s device.
person to
person.
 Recyclin
g
program
also
conducts
by the
Apple
Inc.
wherein
company
gives
overview
about
devices,
provide
gift card
online to
the
customer
which
they can
credit
towards
purchase
in stores.
 It offers
special
discount
s and

 It offers
extraordi
nary
online
services
to the
customer.
loyalty
rewards
to the
customer
s that
brings
strength
in
relations
hip
between
company
and
customer
.
 Free
worksho
p facility
also
offers by
company
to the
customer
s
wherein
they can
understa
nd
differenc
e
between

existing
brand
products
and
newly
launched
products.
KEY
RESOURCES
 Steve
job’s
vision,
corporate
culture,
“thinks
differently
and a
consistent
focused
philosoph
y of
saying No
etc. acts
as a key
resources
for the
company
CHANNELS
 There
are
various
channels
that
undertak
en by the
Apple
Inc. to
create
awarenes
s in
customer
s about
it’s
product
and
services
as well

that helps
to become
highly
successful
technolog
y
company
in the
technolog
y sector.
 Intellectua
l Property
(IP) and
Ecosyste
m are one
of the
essential
key
resources
of the
company.
 It is
considere
d one of
the
World’s
largest
technolog
y
organizati
on due to
as
supports
to put
pressure
on the
competit
ors.
 Channels
are
Apple
retails
Stores,
Apple.
Com,
online
services
(i.e.
iTunes,
iOS App
store,
Apple
Music,
iCloud
and
MacApp
store),
Apple
program,
Apple
Camp,
Authoriz

it’s assets.
 It is also
famous as
world’s
largest
mobile
manufactu
rer
company
for the
high
volume of
mobile
manufactu
ring rate.
 Apple Inc.
always
stays
ahead at
least two
years
from it’s
competito
rs so, it is
considere
d one of
the most
effective
competito
rs in term
of
ed
Resellers
. TV,
events,
gift
cards,
Support
options
(via
phone,
Chat or
Twitter),
iBeacon
and
Newsroo
m.

innovatio
n,
financial
status,
customer’
s
satisfactio
n rate,
market
capitalizat
ion etc.
 Apple
never
cannibaliz
e other
company’
s
products,
it eats it’s
own
products.
 It has
large
retail
network
such as it
operates
more then
17
countries
through