Analysis of Enablers and Barriers to Business Innovation at Apple

This report provides a comprehensive analysis of the enablers and barriers to business innovation at Apple. It begins with an introduction outlining the scope of the study, followed by a literature review that explores key themes related to organizational innovation, competitive advantage, and consumer demand. The methodology section describes the approach taken to analyze Apple's innovation processes. The discussion section delves into the identification and analysis of both internal and external enablers and barriers, including factors such as product pricing, patent infringements, the rise of Android, and customer loyalty. The findings section presents a detailed breakdown of these enablers and barriers, categorized by internal and external factors. Recommendations are provided, utilizing the SMART framework to suggest specific, measurable, achievable, realistic, and time-related actions for Apple. The report concludes with a summary of the key findings and their implications for Apple's future innovation strategies. The report is well-structured, provides a good overview of the subject, and offers insights into Apple's innovation strategies.

Running Head: ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Name of the Student
Name of the University
Author Note

1ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Table of Contents
Introduction:...............................................................................................................................2
Literature Study:.........................................................................................................................2
Methodology:.............................................................................................................................3
Discussion:.................................................................................................................................3
Literature Study:.....................................................................................................................3
Identify the Barriers and Enablers –...................................................................................3
Dealing the Barriers and Enablers –...................................................................................4
Discussing both relating to the company –........................................................................4
Findings:.....................................................................................................................................5
3 Internal Barriers –...............................................................................................................5
3 External Barriers –..............................................................................................................5
3 Internal Enablers –..............................................................................................................6
3 External Enablers –.............................................................................................................6
Recommendations:.....................................................................................................................7
Conclusion:................................................................................................................................7

2ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Introduction:
This research paper will be based on the analysis of the enablers and barriers related
to the business innovation of Apple. The ever increasing population demand the rise of living
standards as well as to exploit the natural resources to fulfil the sustainable growth in terms of
living, organizing and performing as well as managing several works. In this study, the
leading technological giant company Apple will be discussed in terms of the enablers and
barriers regarding the business innovation of the organization to bring a better tomorrow in
the organizational development initiatives. The analysis will address the identification and
dealing of the enablers and barriers regarding their innovation, discuss the purpose of them in
the organizational development regarding leadership, culture, processes, resources and risk
taking thinking abilities. Therefore, the discussion will consist of the findings of the enablers
and barriers of the organization as to contribute in the sustainable business processes.
Literature Study:
The research analysis will be focused on to state the enablers and barriers of a
company like apple to make innovative approaches in the business strategies. According to
research analysis, the innovation of an organization is mainly based on some themes. Firstly,
a competitive advantage has to be made to set a goal of making innovation. Secondly,
innovative approaches don’t relate only to technological development, as the industry is
based on consumers, the changing demands of consumers effect the industry therefore, the
innovation happens (Gregory et al. 2015). Thirdly, innovation is all about making changes, if
it’s accepted by the people, if it does not, then innovation choose another field to approach
and research. Finally, an innovation does not fail due to poor developing ideas, but poor
executive form of the innovation is the main reason of the fall. Therefore, this study will
focus on the enablers and barriers of the innovative approach of Apple.

3ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Methodology:
Apple as a technological organization generate ideas that makes innovation to a new
level. Their generating ideas are opportunities and draw path breaking success to the
technological development of the industry. The research and development process held by
apple consists of talented minds to follow competitive position of the market and to stay one
step ahead of other technological companies. The Apple Authority is very much deeply
concerned with the innovative people, therefore they can focus on the creative development
process rather than solving other problems (M Mahally, Staron and Bosch 2015). The
company apple breeds innovation to a larger extent by putting the resources on right time and
place by analysing proper use of project planning for the enablers and barriers of the
organization.
Discussion:
This study is a concept of the application of innovation in an organization like
technological giant Apple. The key concepts the research will be focusing on are related to
the enablers and barriers of the organizational cognition, in this theoretical approach the
paper will describe how the company can overcome the barriers and switch to the enablers to
utilize the innovative strategies in their Research and Development process to commercialize
the projects (Shibin et al. 2016).
Literature Study:
Identify the Barriers and Enablers –
The innovative approach of an organization is mainly based on three levels of barriers
related to the innovative development, which are Cognitive, Behavioral and Institutional
approaches to balance between internal and external resources of a company to launch
innovative ideas a to maintain the innovation goes further in order to reinvent ideas for the

4ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
future markets (Miller, Merrilees and Yakimova 2014). The company, Apple is mainly
focused on to develop the three levels of enablers of innovative approach, which are
Organizational Culture, Human Resource Management and Innovation Strategy to compete
in its innovation development.
Dealing the Barriers and Enablers –
The innovation process of Apple is to gain the specific knowledge about the barriers
and enablers regarding the organizational development to conduct an innovation work in an
industrial context. The goal of the research paper is to plan out a framework using the
knowledge and developing the cognitive, behavioural and institutional development in the
internal and external sectors of the organization (John 2016). In order to develop the
innovation process the organization focuses on organizational culture, human resources and
innovative strategic approaches to create and develop new products as to make an impression
in the technological development in the industry (Miller, Merrilees and Yakimova 2014).
Discussing both relating to the company –
The ideology of Apple is to innovate new technologies as to go further than the time
period, therefore they focus on developing the thinking capabilities from the top of the
management body. Apple’s motto from the beginning is to think different than others.
Therefore the development of the ideas are mainly related to the development of the
productivity as well as the management according to the time and changing needs of the
customers (Egan and Pot 2016). In order to make development, the company solely focused
on to raise the barriers to meet the enablers and fulfil the development process of the
organization for the future.

5ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Findings:
3 Internal Barriers –
Pricey Products: Apple innovates products that are one of the priciest technologies in the
market. The innovation are way ahead of the time period, but lacks on driving market shares.
Thus it allows a competitor like Samsung to have a large market share in the technological
segment.
Patent Infringements: Apple has history of facing legal issues and lawsuits regarding patent
infringement cases. Recently, the iTunes software was infringed with three patents and was
ordered to pay a sum oh whopping 532.9 million US Dollars.
iCloud Security Systems: Lately, Apple’s own cloud storage service iCloud has faced many
security issues regarding the leakage of private pictures of many celebrities. Therefore, the
awareness regarding the cloud storage service has raised a wall in the improvement of the
innovation (Santos et al. 2016).
3 External Barriers –
Growth of Android: In today’s world the deadliest competitor of Apple OS is the rise of
Android OS based phones. People nowadays prefer Android phones more than Apple. The
brand new innovation of the free run operating system is reaching to every cellular phone
brand and make the Android user to have freedom of using their phone at the fullest in much
less price range.
Imitation: Apple has many drawbacks in the name of innovation. Apple have rarely focused
on the main issues, like easy sharing ways between phones, dual sim connectivity, even the
introduction of NFC technology.

6ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Competitors: The rise of many competitors like Samsung, OnePlus has created a bigger
benchmark in terms of market share and technological innovation. Apple is lacking behind
them in course of time.
3 Internal Enablers –
Apple TV: Apple is one of the leading technological giant brand. It has the capability to rule
in the home movie theatre experiences and they are working on it.
Apple Electric Car: Tim Cook, CEO of Apple has approved on the fact that they are
focussing on the electric car project, whereas Tesla has already in a leading position in that
segment.
Apple Watch: The sensational Apple Watch is trending on the market. Nearly 3,500 apps
have been made for the watch only. Therefore, Apple need to work more on the watch apps
in future.
3 External Enablers –
Customer Loyalty: The brand Apple is made on the loyalty of the customers. An apple user
rarely shift to any other brand after using their products.
Simplicity: This is one of the main reason for the success of Apple. Steve Jobs always
suggested that, Apple products are so easy to use that everyone would love to use the
technologies in their palm of hand.
Advertisement: Apple is one of the greatest advertising company over the years. The success
of their products are mainly based on the advertising of the products of the company.

7ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Recommendations:
In the recommendation part, the SMART module will be followed in order to discuss
all the aspects of the innovation of Apple. The SMART module stands for Specific,
Measurable, Achievable, Realistic and Time related development of an organization. To be
specific, Apple needs to sell at least 15 products in their Apple Stores all around Australia. In
terms of measurable, Apple needs to make their new iPhone after every six months as to keep
the innovation going. The attainable performance will be focused on increasing customer by
7% at least to run the business well. The relevant part is Apple needs to innovate new things
as well develop the numbers of Apple stores in the country. Therefore, the time related action
will be of making the profit cross 7% to ensure the innovation as well as the market share
grows stronger than before (M Mahally, Staron and Bosch 2015).
Conclusion:
This main focus of this study is based on the analysis of the strengths and
opportunities, weaknesses and threats of Apple in their innovation related to the market share.
In this study, the leading technological giant company Apple will be discussed in terms of
their enablers and barriers regarding the business innovation of the organization to bring a
better tomorrow in the organizational development initiatives. The enablers depended on the
internal and external aspects can develop the process of innovation, whereas the barriers that
are mainly divided into internal and external perspectives are the drawbacks of the company
that needs to be solved are well depicted in the research analysis.

8ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
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Chain Management, 6(1), pp.46-71.

9ENABLERS AND BARRIERS TO BUSINESS INNOVATION OF APPLE
Shibin, K.T., Gunasekaran, A., Papadopoulos, T., Dubey, R., Singh, M. and Wamba, S.F.,
2016. Enablers and barriers of flexible green supply chain management: a total interpretive
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