Individual Written Report: Apple's Innovation and Business Strategies

This individual written report provides an in-depth analysis of Apple's innovation strategies and business performance. The report begins with an introduction to the concepts of change, innovation, and creativity within organizational development, highlighting Apple as a prime example of an innovative company. The main body of the report delves into Apple's product offerings, including the iPhone and iPod, and their impact on the market. It explores Apple's innovative processes, market position, and paradigm shifts. The report assesses Apple's current innovation performance, utilizing EST and SWOT analyses to evaluate its strengths, weaknesses, opportunities, and threats. The analysis considers factors such as economic, social, and technological influences, as well as Apple's supply chain management. The report concludes by summarizing the key findings and insights into Apple's ability to maintain its competitive edge through innovation.

Individual Written
Report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Change, innovation and even creativity are not new conceptions in t he framework of
organisational development. The previous few decades have observed the development of
diverse theoretical models aiming to develop the way organisations functions. Change demands
both creativity and innovation. The capability to innovate is one of the main aspects in the
competiveness and of any company. Innovation can be explained as the identification of growth
options to create new goods, facilities and process. Also, it can be a process of converting new
thoughts and the opportunity to put these ideas in to practice (Kostis, Kafka and Petrakis, 2018).
It can be a plan, rational activity and evolutionary process which need intensive communication
and collaboration among different actions. Every innovation and creation begins from the idea of
changing something or doing better. There are several kind of innovation are made by different
companies for their different motivates and all innovations need certain changes such as change
in technology, modification in supply methods, change on structures and many more. For the
completion of this written document Apple is the company which is considered. For the
completion of this written document Apple is the company which is considered. It is an
innovative business establishment that is executing its business activities and operation in
industry where there is demands and necessities, It is crucial aspect that is executed in context of
administrate innovation. This essay will consider information about the company and its
innovation. The business enterprises current innovation performance and abilities will be
defined. Also, several conceptions of the processes of innovation, change and theories of
management and lead innovation and change will also describe.
MAIN BODY
Apple is an American International all enterprise that is executing its function like a smart
phone and other manufacture. Establishment is executing is its function in US where it is running
in business atmosphere high support innovation and executing aspects according to it. In context
of it, there is utilisation of several functions that are connected. It was established in 1976 by
Steve Jobs in Steve Wozniak and Ronald Wayne (Taylor, Stoltz and McDonnell, 2019). It is
connected numerous product that consider all those commodities and services that are utilised to
accomplish business aims. It consider Macintosh, iPhone, iPod, Home Pod, iWork, Final cut Pro,
App Store, Apple New+ and many more. Therefore, company is utilising effective function that
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associated to accomplish business goals and executing business in according with creation in
business atmosphere. This is influence for Apple to get attention number of consumer and
execution its function in more developed manner. Product, the respective company is also
international executing company that is executing its function at international scale. It is found
out that organisation requires to utilise efficient function that there is priority function. Some of
the key innovative commodities provide through particular establishment that can be
manufactured to accomplish business goals. It is efficient where organisation utilise some of
which make them successfully at market are stated (Brown, 2018). iPhone, is the best and
innovative product that is utilise through Apple to sale to its consumer. It acts like a series of
commodities that is associated to executing function and utilising it in adequate form. Within it,
it has combination of both iPod and smart phone. Regarding this, establishment several versions
of this phone and always they come up with new innovation. iPod is also a product that is
utilised by company to projects its function and utilising this in order to get attention of
consumers. Regarding this firm in existing number of function that are linked to iPod, Nano,
iPod Touch ad others.
Process is a crucial activity that is connected to utilisation of commodity that is associated to
executing business function and utilising these aspects according to establishment commodity
and facilities. Within this, company is utilising effective system that assist company to utilise
several function as per the demands and execute them according with accessibility of assets. It is
also found out that there are several supportive functions that are utilised o accomplish business
goals and execute function in efficient manner. It also enables in attaining business aims and
executing function as per the demand. Additionally, it is also utilised to organise meeting and
execute function so that effective and coordinative atmosphere can be created in accordance to
establishment business operation. Position can be explaining as that system that associated to
attaining business goals by managing separate system in business atmosphere. It is associated to
function that can be executed in context of attaining business aims (Luria, 2018). Within this
aspect, Apple is also executing its operation in effective form where company is accomplishing
business goals and executing function according to it. Here, it is covering new market that is
essential to company in administrating function as per the requirements. Additionally, it is placed
as a luxury brand that make number of emotional connection and loyalty among its target
individuals. Paradigm can be intricate as those function which is associated to utilising the
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techniques and unction that will assists in attaining business aims and executing these function
according to business. It is linked to accomplishing business goals and performing these
purposes. It is also defined that there are numerous of function that are associated to performing
organisation system. It is founded that Apple is utilising and accepting paradigm in their activity
so that they can improve and sold commodities in more developed manner.
In term of Innovative performance, iPod classic is first product that is launched by Apple
in year 2006. It is first of own kind commodities which is landed within this series. It is also
measured that there are several function within this class which company is using function as per
to exiting demands (Sonkoly and Vahtikari, 2018). The core attributes of these commodities are
act as first portable media player that have black and white LCD screen. It has capability of 5 GB
of memory for storing songs. It also has estimate 1000 audio tracks which are in MP3 mode or
format. iPhone is associated to executing function that is utilised to accomplish business goals
and executing operations. It is also demonstrated that there are numerous activities that is
executed by company. Now particular firm is come up with range of new creative characteristics
in iPhone. With this specific product, organisation is capable to earn $8 billion of profits and
$786 million net earnings. iPad also linked to executing function and utilising these aspect as per
to business aim. In this, iPad introduced in 2010 which is aspectual feature where 7.9 inches are
and is connected to accomplishment of business aims and set objectives of functions. Apple is
an innovative company that is executing its business activities and operation in the marketplace
through using innovative attributes. There are number of new feature and commodities that are
launched and sold by apple that consider these functions. It is also unidentified that there are
numerous aspects that are linked and associated to attainment of business goals.
In reference to assess current execution and abilities of a company like Apple, there are
several theories and methods which can be considered in adequate form. In context of Apple,
they accept EST analysis for assessing execution and SWOT analysis in context of
determination abilities that they accept in context of obtaining innovation in effective way. EST
analysis indicates to influence of economical, social and technological aspects that will create
impact on the business in unfavourable or favourable manner (Wilson, 2019). It is crucial for a
venture to improve their plan of actions accordingly so that they can determine efficiency of
creation at their working. Due to economical factor maximisation in labour cost is increased at
China and some products of specific company suffer in reduction circumstance. Furthermore,
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cause of strong economical situation and currency rate, development in exchange rate which
increase budget of Apple for operating business in some ventures like Europe and China etc. But
cause of innovation and technology utilised through particular firm, they get growth options to
improve their business in more efficient manner at diverse location. Social factor, the product
and facilities improved through particular organisation market themselves at global market like a
leading firm. Additionally, if an individual is utilising commodities and facilities of Apple then it
will appear like a status symbol. So they develop creative commodities in context of getting
attention of number of target people (Lykourentzou and Antoniou, 2019). I will also assist in
finding out development option for particular venture. In current era, buying behaviour of
consumer is developed cause of which they get troubled to buy expensive innovative goods that
are creative and unique. Technical factor, it is required for a venture to accept technologies in
efficient form so that they can get attention of number of consumers. In context of respective
business enterprise, they use and implement new technology that assist them in developing
creative commodities that are able in getting attention of service users and make them faithful.
There is some of that kind of products of Apple are Apple TV, iPod, iPhone, App Store and
many more.
Also, the firm can use SWOT analysis, to determine the strengths, weakness, growth
options and risks. In term of capability, the business organisation has strong brand image and
have a range of loyal consumer base in term of having good customer experiences. Additionally,
the particular organisation also offer effective facilities to their target audiences that assist in
retaining services users and have key concentration of research and development. Also, the
weaknesses of the venture are that the firm offer luxury product and for which charge high and
premium prices for middle and high income group of people. Low income customers can not
afford these products easily. Apart from this, when consumer purchase an Apple product then
they enter the Apple universe as these products do not support other software or technologies
making them incompatible with other devices (Inglehart, 2020). In term of opportunities, the
management of particular firm can expand their distribution network which can generate high
profit and sale. The form can benefit from diligent marketing and promotions. The firm can also
launch and introduce smart wearable technology which assists the company in increasing sales.
In existing era, the demand of autonomous is increasing quickly. Apple has the expertise
required to deliver self driving car technology rather than fully functional autonomous or electric
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cars. In addition to this, the firm also face some risks such as there are number of competitors in
the particular business industry who generate rivalry for respective firm and affect its financial
situation and sales. Apple is highly dependent on China for its production and supply chain. The
corona virus outbreak has significantly affected and may constant to disrupt Apple’s sales in the
fiscal year 2021.
Creativity in enterprise is a manner of wondering that conjures up, demanding situations,
and enables humans to find progressive answers and create possibilities out of problems. It's the
motive a few companies wow us with new, extremely good ideas, even as others simply observe
the overwhelmed route. It's the supply of innovation and concept. When it involves Apple’s
supply chain control (SCM) practices, there are conflicting views on their achievement but many
humans consider that its supply chain model, super stock control and complicated software
program systems are the name of the game guns that keep them on pinnacle of the worldwide
chief board. Apple’s Supply Chain has ranked #1 inside the international each yr from 2010 to
2013 by means of studies company Gartner. In 2014 Gartner positioned Apple in a new master’s
class for demonstrating sustained management of their deliver chain and defining the very belief
of a “solution” deliver chain, blazing new trails with its call for creation capabilities.
Though, this Apple capable to acknowledge their skills and assets that assist them earns
competitive benefits. With the help of it, they also capable to get attention of number of
consumers in order to develop profitability margin as well as market price. The organisational
structure which is followed by Apple is hierarchical organisational framework within they
segmented entire division and delegate the authority so that they can organise their work and task
in more developed form (Hoang, 2019). Culture is another capability of it and the business
culture which is adopted by particular firm is that they provide equal treatment to their workforce
and take suggestions from their staffs. Additionally, they also acknowledge and improve policies
as well as procedure as per the requirement of people of the firm. The leadership style that is
accepted by particular firm is democratic leadership form. Within it, they engage their group
member and workers in determination devising activity. Through which workforce fell
encouraged and use their all efforts and effectiveness for accomplishing their set aims and goals.
The current fiscal abilities of Apple are that in 2016, they are developing approx %2.8 billion
and now they are improving budget of $ 10 billion and $59 billion. Additionally, their other
income or expenses is of $300 million. In term of human ability, there are approx 132000
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workers are employing by the business establishment on full time base. These workers are highly
knowledgeable, skills and talented which assist in accomplishing their set aims as well as gaining
competitive benefits. Through these capabilities and competencies, the particular firm is able to
accomplish their aim as well as hit the set target in amended manner. It will also encourage
workers that directs to attainment of work in appropriate and effective form.
In context of determine the situation of current status of sector (the industry in 2019)
within Apple is running, the administrator can accept several models as well as conceptions.
Here, the management of respective firm can used porter’s five force model by which an
establishment capable to know its rivalry advancement and attractiveness (Romanelli and
Zbuchea, 2020). It is formulated by Michael E. Porter. It is considered and followed by a
business enterprise in context of a specific business sector and an organisation. So in reference to
particular firm, administrator organise analysis of Smartphone industry so that they can
acknowledge about its efficiency. The threat of new entrants, hardware and software sector is
one of the profitable and leading sectors. In this force, the threat of new entrants is low cause of
several reasons like it needed more capital which is not possible for each and every firm. In
particular sector consumer’s loyalty is high regarding current brand. At this sector, organisations
require to continually accept new and innovative technology that is not possible for each
establishment that newly entry at marketplace so the risk is less (Bligh, Kohles and Yan, 2018).
Bargaining power of suppliers is moderate in respective business sector. There are mainly two
kinds of suppliers in this sector which is producer of hardware as well as software developer. In
reference to this, there are so many sources that develop software for an organisation so here
bargaining power of providers is less or low. But there is little software develops that improve
innovation and creative technology cause of which their bargaining power of these dealers is
high. So by assessing both the situation it can be finish that the bargaining power of suppliers is
moderate.
Bargaining power of buyers, it indicates to the condition when consumer get wide
number of options of similar products and facilities. In context of hardware and software
bargaining power of purchasers is high as there are several organisations that provide similar
kind of commodities. So in this circumstance consumer get various opportunities so they can
bargain in context of getting good quality commodities at low cost. Rivalry establishments, it
indicates to the situation when there is huge number of rivals accessible in the market and they
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provide similar sort of commodities and facilities. It will instantly influence business of other
enterprises. In context of hardware as well as software sector there are several ventures are
running its business like Apple, Samsung, Nokia, Black Berry and others. Cause of this
competitive rivalry is high in particular business sector. Threats of substitute products, it
indicates to threat which is occurred by similar commodities and services which are offered by
the respective firm (Schot and Steinmueller, 2018). In context of hardware and software within
Apple is dealing the threat of similar products which is moderate. It is so as there are numerous
enterprises tht provide smart phone of all range with number of features. Additionally, some
business organisation accept new technology at regular base in context of develop more
attractive Smartphone like MI, Samsung and many others.
In term of leading and managing innovation and change in current time as well as future,
the administration of particular firm can consider Kurt Lewin’s change management model
and Kotter’s 8 step process of leading change. Kurt Lewin formulated a change model
involving three phases like unfreezing, changing and refreezing. The model represents a very
simple and practical model for acknowledging the change activity. In Apple, the administration
of the company can consider it in term of managing change. There are three phase such as
unfreezing, changing and refreezing (Kostis, Kafka and Petrakis, 2018). Unfreezing is the first
phase and it involves developing readiness and the willingness of individual to change through
fostering a realization for moving from the current comfort zone to transferred condition. It
considers making individual familiar of the demand for innovation and change and developing
their encouragement for adopting new forms of working for effective outcomes, Change is next
phase which is regarded as the phase of transition as well as consider the adoptability of the new
forms of performing things. In Apple, within this phase during change and innovation, the
management can do careful planning, effective communication and empowering the engagement
of employee for endorsing the change is necessary. Freeze is the last phase and in it individual
adopts the new ways of working or change. For strengthening and reinforcing the new behaviour
or changes in the way of working, the workers should be remunerated and positive reinforcement
so that they can doing their work in effective manner as well as offer products as per consumers
demands.
Kotter’s 8 step change model can be considered by the management of Apple in term of
improving the current and future ability of change and to maximise its chances of success. It
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consider 8 phases and creating an urgency is the first phase and within it, the administration can
find out and highlighting the possible risk and the repercussions that might crop up in the
upcoming time. Also, they can examine the growth option that can be tapped by efficient
interventions. Within this, the management can request the engagement and support of the sector
individual, key stakeholders and consumers on the issue of change (Taylor, Stoltz and
McDonnell, 2019). Forming powerful guiding coalitions, in it, the administration of Apple can
find out the efficient change leaders in their business venture and also the main stakeholders,
requesting their engagement and commitment regarding the whole process. Developing vision
and a strategy is the next stage and in the respective company can analysing the core values,
explaining the ultimate vision and the plan of actions for understanding a current and future
change. Along with this, assure that the change leaders can define the vision efficiently and in a
form that individual can acknowledge in easier. Communicating the vision, under it, the
management can communicate the change in the vision very often powerful and persuasively.
Also, the administration of Apple can handle the concerns and issues of individual honestly and
with engagement. Removing obstacles, it assure that company processes and structure are in
place and aligned with the entire vision of the firm. In it, constantly check for barriers or
individual who are opposing change (Brown, 2018). Creating short-term wins, under this step,
the management of respective company can create short time wins early in the change or
innovation activity and create many short term targets instead of one long time objectives that
are accessible and less expensive and have lesser possibilities of breakdown. Consolidating
gains, in it, accomplish constant development by determining the development stories
particularly and developing from those people experiences. Anchoring change in the corporate
culture, in this stage, the management can assure that the innovation and change becomes an
essential section in their organisational culture and is visible in each organisational aspect. It
makes sure that the support of the current firm leaders and the new leaders constant to extend
their support regarding the innovation as well as change.
CONCLUSION
It has been summarised from the defined information that innovation plays an important
and significance role in succession and growth of business establishments. It is because through
it they capable to get attention of number of consumers and motivate them to purchase their
commodities and facilities. Along with this, by using effective or new process that assists in
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organising work adequately they can capable to get attention of target audiences and motivate
them to purchase their commodities as well as facilities. By accepting effective creation
establishment capable to introduce new commodities and facilities, accept new activity that assist
in organising work more adequately and in more developed manner. In context of assessing
current innovation and abilities of an establishment in context of creation they can consider
aspects of PESTEL analysis. Additionally, to determine the existing business sector an enterprise
can organise determination by Porter’s five force analysis model. Also, in term of managing and
leading innovation and change, the business organisation can consider different change
management model and conception
REFERENCES
Books & Journals
Kostis, Kafka and Petrakis, 2018. Cultural change and innovation performance. Journal of
Business Research, 88, pp.306-313.
Taylor, M.A., Stoltz, D.S. and McDonnell, T.E., 2019. Binding significance to form: Cultural
objects, neural binding, and cultural change. Poetics, 73, pp.1-16.
Brown, R. ed., 2018. Knowledge, education, and cultural change: papers in the sociology of
education (Vol. 3). Routledge.
Luria, K.P., 2018. Territories of grace: cultural change in the seventeenth-century Diocese of
Grenoble (Vol. 11). University of California Press.
Sonkoly, G. and Vahtikari, T., 2018. Innovation in Cultural Heritage: For an Integrated
European research policy. European Commission, Publications Office.
Wilson, T.M., 2019. Cultural change and the new Europe: perspectives on the European
Community. Routledge.
Lykourentzou, I. and Antoniou, A., 2019. Digital innovation for cultural heritage: Lessons from
the european year of cultural heritage. SCIRES-IT-SCIentific RESearch and Information
Technology, 9(1), pp.91-98.
Inglehart, R., 2020. Modernization and postmodernization: Cultural, economic, and political
change in 43 societies. Princeton university press.
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Hoang, G., 2019. Leading Innovation in Small and Medium-Sized Enterprises: Understanding
the Role of Empowering Leadership and Organisational Climate (Doctoral dissertation,
Victoria University).
Romanelli, M. and Zbuchea, A., 2020. Knowledge-based social innovation for cultural
endeavours revitalising urban structures. International Journal of Knowledge-Based
Development, 11(1), pp.98-121.
Bligh, M.C., Kohles, J.C. and Yan, Q., 2018. Leading and learning to change: the role of
leadership style and mindset in error learning and organizational change. Journal of
Change Management, 18(2), pp.116-141.
Schot, J. and Steinmueller, W.E., 2018. Three frames for innovation policy: R&D, systems of
innovation and transformative change. Research Policy, 47(9), pp.1554-1567.
Anger, J., 2018. Time to step away from the ‘bright, shiny things’? Towards a sustainable model
of journalism innovation in an era of perpetual change.
Anderson, D.L., 2019. Organization development: The process of leading organizational
change. SAGE Publications, Incorporated.
Bokhour, B.G. and et. al., 2018. How can healthcare organizations implement patient-centered
care? Examining a large-scale cultural transformation. BMC health services
research, 18(1), pp.1-11.
Online
Apple SWOT 2020. 2020. [Online]. Available Through: < https://bstrategyhub.com/swot-
analysis-of-apple-apple-swot/>.
Lewin's 3-Stage Model of Change. 2020. [Online]. Available Through: <
https://study.com/academy/lesson/lewins-3-stage-model-of-change-unfreezing-changing-
refreezing.html#:~:text=Kurt%20Lewin%20developed%20a%20change,%3A%20unfreezing
%2C%20changing%20and%20refreezing.&text=For%20Lewin%2C%20the%20process
%20of,new%20behavior%20as%20the%20norm.>.
Kotter’s 8 Step Change Model. 2020. [Online]. Available Through: <
https://www.toolshero.com/change-management/8-step-change-model-kotter/>.
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