Business and Commercial Awareness: Apple Inc. HR Department Report

This report, focusing on Apple Inc.'s business and commercial awareness, examines the human resource challenges faced by the company. It includes an executive summary highlighting the SWOT analysis, current issues, and proposed implementation strategies. The report delves into the problem of Apple's collaboration with Foxconn and its impact on the Chinese market, outlining objectives to address these issues. It presents a detailed SWOT analysis, identifying strengths, weaknesses, opportunities, and threats. The report also addresses current HR issues such as the need for a simpler application process and improvements in organizational culture. Implementation strategies focus on recruiting and retaining skilled employees, and fostering a positive and collaborative work environment. The report emphasizes the importance of resolving these issues to enhance market standing and employee motivation, ultimately contributing to the growth and success of Apple Inc. and the HR manager's career.

Running Head: BUSINESS AND COMMERCIAL AWARENESS: APPLE
Business and Commercial Awareness: Apple
Name of the Student:
Name of the University:
Author Note:

1BUSINESS AND COMMERCIAL AWARENESS: APPLE
Executive Summary
The study focuses on the business and commercial awareness of the Apple Inc. The study also
focus on the human resource related issues which arises in the company. The study provides a clear
idea about the SWOT analysis regarding the issues. Lastly, the study provides a clear idea about the
current problem that the company is facing in the process and what strategies need to be
implemented by the organization to overcome the problem. In the end the study concludes why it is
important to resolve the problem in the organisation which will help the organisation to grow as
well as help the HR manager to become successful in their career.

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Table of Contents
Introduction..........................................................................................................................................3
Human Resource Department Problem Statement and Objectives.....................................................3
Problem Statement...........................................................................................................................3
Objectives........................................................................................................................................3
Individual Department Situational Analysis........................................................................................4
SWOT Analysis...............................................................................................................................4
Strength:.......................................................................................................................................4
Weakness:....................................................................................................................................4
Opportunity:.................................................................................................................................4
Threat:..........................................................................................................................................5
Current Issues......................................................................................................................................5
Implementation Strategies...................................................................................................................6

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Introduction
Human resource management is an important aspect as it mainly deals with the manpower
along with that labour, talents and personnel. I work as a head of human resource management in
Apple Inc.
Apple Inc. is a multinational company which is based in Cupertino, California in America.
The company mainly deals with the consumable electronic goods and the company is listed in the
top four technological company around the world. The products that the company sale in the
market are namely, iPhone; iPad; Apple TV; Mac Laptops and many more which are the main
products. The company is founded by Steve Jobs in the year 1976 (Miller and Laurie 2018). In the
initial days the company use to sale computer in the market and then gradually with time they
started making cell phones, tablets and laptops. The company is considered as the popular cell
phone brand in the world.
Human Resource Department Problem Statement and Objectives
Problem Statement
Apple possess a tie up with the Foxconn Company which is there in China and also the
supplier of labour in China. Foxconn have exploited the labour market in China and they have also
avoided the taxes. Therefore, Apple being collaborated with the Foxconn is directly blamed by the
people in China. These is a problem for the organization to enter the Chinese market (Pun et al.
2016).
Objectives
Apple before entering the Chinese market removed all the allegation that was there against
them. The company took the initiative to pay the labour as per the Fair Labour Association so that
the labour were paid as per the industry standard. The initiative was taken by the organization to

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improve their image in the Chinese market. These need to be done by the company so that they can
enter the market as their image was hampered previously.
Individual Department Situational Analysis
The SWOT analysis will help the Apple Inc. to look into the strength they possess along
with that weaknesses, opportunities as well as threats that can be face while solving the issues that
have arisen in the process.
SWOT Analysis
Strength:
 The image of the Apple Inc. will help the organisation to attract more number of applicant.
 The management of the company is quite efficient, so the company will be able to adopt the
change in less possible time (Bailey, Mankin, Kelliher and Garavan 2018).
 The company will be able to build their image in the Chinese market by providing proper
remuneration to the labour as they are following the country’s fair labour association policy
(Pun et al. 2016).
Weakness:
 The company done a huge mistake by providing control to the Foxconn as they are the ones,
who exploited the labour of the country by not paying them properly.
Opportunity:
 There is a huge opportunity for the organisation to attract talented candidates for the
organisation so that they can join the organisation.
 The market research will help the company to exploit the opportunity that prevails in the
market.

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 In the Chinese market, the company will be able to grow as there is a huge scope the
development of technology in China (Pun et al. 2016).
Threat:
 There are other companies namely, Samsung, Xiaomi as well as One Plus who are the
potential threat to the company as their HR department are way more effective along with
the company (Rhéaume and Tremblay 2018).
 In the Chinese market, the local brand are also the potential competitors of the company.
Therefore, the company need to do research properly (Pun et al. 2016).
The company need to look into the SWOT analysis which will help the organisation to earn
huge amount of profit from the market along with that help the company to appoint fresh talent.
This will also help me to grow and develop my skill as a HR manager so that I can become
successful in life.
Current Issues
There are issues face by the organisation especially the human resource department of the
company and they are mainly:
 Development of Simple Application Process: Apple Inc. need to develop a simpler
application process for the recruitment purpose so that they can attract more number of
candidates in the recruitment. The recruitment process need to attract more young talent
towards the company (Hughes and Byrd 2017). For this the company need to adopt
some simple recruitment process so that it become easy for the human resource
department as well as for the company to apply for the job. The Apple Inc. possess a
process of recruitment, which is complex in nature as there are many stages from where
same data is being received. Therefore, the company need to look after the stages
properly and revise them in such a way that there is no repetition of the same data

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acquiring process. If this problem is not being solved properly then the candidates will
lose interest in appearing for the interview. Hence, the company should revise the
process in an effective and simple way. This will also help me as I am working as the
head of the human resource department in the organisation.
 Organisation Culture: The organization’s culture will be enhanced by implementing
policy regarding the workplace culture that are there within the company. The
collaborative culture will automatically help the HR manager to enhance the operational
performance within the organisation. This will improve the performance of the
employee along with the HR manager (Farahani, Moak and Rohrbach 2017). Apple Inc.
should allow the cross-culture method as these might increase the collaboration between
the employees. If the organizational culture is not improved then there is a risk that the
employee might leave the organization. The employee also should provide with the
positive and friendly environment to work which automatically enhance the productivity
of the employee. As a HR manager, it is important for me to grow in the organization
and enhance my performance in the process so that I can grow in my career. This will
enable the organization to retain the talent and skilful employee of the organisation.
This issues should be address on the immediate basis as this will help the organisation to
improve the market standing as well as help the organisation to grow. This will also help me
enhance my skill as a human resource manager, also help me improve my performance as a
manager. The motivation is also need which can be achieve if this issues can be addressed properly
by the organisation (Shamim, Cang, Yu and Li 2017). Therefore, Apple Inc. along with selling the
products in the market should also put focus in the internal matter as well so that employee gets
motivate to work hard as well as efficiently in the organisation.

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Implementation Strategies
 The company want to implement strategies to recruit skilful employees and retain them for
a longer period. The company need to hire employees from the colleges, consultancy and
contractors. The company should be clear about the requirement so that they can hire the
appropriate candidates (Hickman and Silva 2018). After hiring the employees the company
need to train them in and out so that the can acquire the knowledge and well versed with the
job profile. These will benefit the company as the employees will be able to deliver quality
production if they are clear about the mission and vision as well as what company intend to
achieve in five years or so down the line (Clarke and Boersma 2017). Therefore, strategies
should be made accordingly so that the productivity level increases in the process.
 To improve the organizational culture the company need to set the team in such a way that
the employee with different cultural background work together. These will help them to
build a bonding and will help them to work collaboratively in an effective manner.
Therefore, it can be said that the company need to build a friendly environment so that the
employees who are working under the Apple Inc. should possess a mental peace which will
help them to perform well in the organization.

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References
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Farahani, H.R., Moak, J.B. and Rohrbach, M.D., Apple Inc, 2017. Manufacturing fixtures for small
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Hughes, C. and Byrd, M., 2017. Managing human resource development programs: Current issues
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