SWOT and PESTLE Analysis: Apple Inc. in the Business Environment

This report provides a comprehensive analysis of Apple Inc.'s business environment, utilizing both SWOT and PESTLE frameworks. It identifies the positive and negative impacts of macro environmental factors, including governmental regulations, economic conditions, social trends, technological advancements, environmental concerns, and legal requirements on Apple's operations. The SWOT analysis delves into Apple's internal strengths and weaknesses, as well as external opportunities and threats, offering a balanced view of the company's strategic position. Key strengths include high-quality products and a multinational brand, while weaknesses involve dependence on specific product lines and limited distribution channels. Opportunities lie in business expansion and establishing new retail stores, but threats include reliance on specific suppliers and tough market competition. The report concludes with a list of references, highlighting the sources used for the analysis. Students can find similar solved assignments and past papers on Desklib.

Business and Business
Environment
TASK P4 and P5

Table of Content
• Introduction
• Positive and negative impact on macro environmental
factors
• SWOT Analysis
• References

Introduction
Business environment refers to analysing internal and
external factors which directly or indirectly affects on
business operations. SWOT and PESTLE analysis covered in
this presentation.

Positive and negative impact on macro
environmental factors
Positive factor- Government authorities are responsible for
making necessary rules and laws which must be followed
by Apple Inc. for smooth running of business functions
and activities.
 Positive impact- All laws and norms are equally
implemented on large and small organisation.
 Negative impact- Some rules are create barriers in path of
exchanging goods at international level.

Contd..
Economical factor- If any change or alteration is occurs in
taxation rate then it will directly affects the business
operations.
 Positive impact- Free trade policy motivate existing
organisation for increasing export and import activity.
 Negative impact- Foreign currency rate will directly impact
past deals in exchanging duration.

Contd..
Social factor- Company requires to promote new and
creative products in the market and according to the demand
they will adopt latest techniques.
 Positive impact- Capture whole market when launching new
products
 Negative impact- Foreign goods influence Apple company
by reducing sales

Contd..
Technological factor- Apple firm should adopt latest methods
and equipments which help in increasing firm growth and
success.
Positive impact- Advanced technology assist in fulfilling
organisation objectives
Negative impact- Complex technique does not understand by
employees

Contd..
Environmental factor- Surrounding of country and its
activities will directly affects firm business operations.
 Positive impact- Raw material is help in composing
essential resources
 Negative impact- Limited resources influence production
department

Contd..
Legal factor- New rules and regulation will affect firm
operations and functions
 Positive impact- Protect customers for using harmful
products and services
 Negative impact- Law is amened by government for
performing business activities

SWOT Analysis
It is internal factor which help in identify strength, weakness,
opportunities and threats that will directly affects on business
operations and its functions.

SWOT of Apple Inc.
Strength
Provide best quality products
Multinational brand
Weakness
Dependent on few products
Weak distribution channels
Opportunities
Expand business area
Establish new retail stores
Threats
Depend on specific supplier
Tough competition

References
Teece, D. J., 2012. Dynamic capabilities: Routines versus
entrepreneurial action. Journal of Management Studies.
49(8). pp.1395-1401.
Welford, R., 2013. Hijacking environmentalism: Corporate
responses to sustainable development. Routledge.
Zeng, L., Li, L. and Duan, L., 2012. Business intelligence in
enterprise computing environment. Information
Technology and Management. 13(4). pp.297-310.