Article Review: Apple Card, Business Strategy, and Privacy Concerns

This report reviews an article from Fortune magazine that analyzes Apple's business strategy behind the launch of its credit card. The article highlights the card's features, including cash-back rewards, focus on customer privacy through fingerprint and facial recognition, and the absence of a CVV number. The review discusses the criticisms the card has received, comparing it to other smart cards with better discounts. The article examines the strategic decisions Apple made, such as prioritizing customer privacy and linking the card to discounts on Apple products to attract users. The report also includes an analysis of the importance of effective business strategy in achieving company goals and the challenges faced by even large companies like Apple when launching new products. The report also contains a bibliography with references to support the analysis.

RUNNING HEAD: ARTICLE REVIEW
Business Strategy
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ARTICLE REVIEW 1
Contents
Bibliography....................................................................................................................................3

ARTICLE REVIEW 2
After reading the article, I analyzed that:
 The article states that in March 2019, Apple as one of the renowned company has
publicized its first credit card. It includes a thin titanium slab that will provide the
purchasers with cash back of 3% at Apple stores, 2% on Apple Pay and 1% in
universally. However, it received criticism as other smart card including ‘Citi’s Double
cash card’ and ‘Chase Freedom and Discover It’ provides with better discounts (Harding ,
2019).
 In relation to the article, apple cards focuses on customer privacy. It has unique features
including no CVV number. It allows the users to make payments through fingerprints and
facial recognition. Additionally, it will keep the customer details secret by not selling
customer data to other companies (Harding , 2019).
 As per the article, Thad Peterson (senior analyst of Aite group) and Zach Honig (editor at
‘The Points Guy’) favors the benefits of the Apple card. Rich Jones, co-host of Paychecks
and Balances laid less significance on the card usage (Harding , 2019).
 Comparing the Sapphire Reserve card with Apple card, it states former provides more
benefits than apple credit card. However, on the application of Apple debit card, it
provides the customers with interest benefits on the set margin. Moreover, it also depend
whether customers prioritize safety or discount from the payment card (Harding , 2019).
The article provides the practical example of role of effective strategy in the business.
Business strategy defined as the combination of decisions and actions performed by the business
to accomplish a particular goal or objective (Campbell, Edgar, & Stonehouse, 2011). It usually
focuses on a long-term plan and actions (Jargons, 2019). Similarly, as per the article Apple has
formed a strategy that enables the company to enhance its users by launching a secured payment
card. Additionally, to attract more customers it has linked the payment card with discount on
Apple products. It states that the applied strategy should provide multiple benefits to the
company. However, framing a strategy is a crucial task as even big companies like Apple have
received criticism for its new product ‘payment card’ (Harding , 2019).
The article named ‘Apple Card: Are the limited rewards worth it for the Privacy?’ is
selected because it is from the renowned magazine, Fortune. Additionally, it is a recent article of

ARTICLE REVIEW 3
date 21 July 2019 and meting the requirement of the assignment. Moreover, it provides
knowledgeable information about the renowned company, Apple.
From my perspective, I think that it is essential to share the article with the class, as
almost every individual is familiar with the well-known Company, Apple therefore it will gain
mass attention. Additionally, it will provide them with latest information of Apple new product
launch with clear advantages. Moreover, it will enhance their knowledge, as it will provide them
with an insight of strategy formulation in the business process.

ARTICLE REVIEW 4
Bibliography
Campbell, D., Edgar, D., & Stonehouse, G. (2011). Business Strategy: An Introduction.
Macmillan International Higher Education.
Harding , X. (2019, July 21). Apple Card: Are the Limited Rewards Worth It for the Privacy?
Retrieved from Fortune: https://fortune.com/2019/07/21/apple-credit-card/
Jargons, B. (2019, July 22). Business Strategy. Retrieved from Business Jargons:
https://businessjargons.com/business-strategy.html