Analyzing Innovation and Strategy at Apple Inc. Case Study

This report critically examines Apple Inc.'s innovation strategies, focusing on how these strategies intertwine with product development and operational efficiency. It highlights Apple's approach to involving clients in product usage and leveraging online platforms to expand its customer base. The report identifies Apple's proactive problem-solving and continuous product and service innovation as key factors in maintaining a competitive edge. It also emphasizes the significant role of Apple's employees in driving innovation, particularly through the encouragement of creative suggestions for product and service improvements. Furthermore, the report underscores the profound impact of Steve Jobs' leadership on Apple's success, particularly his emphasis on refined product design, confidence in innovation strategies, and the creation of a collaborative work environment. The conclusion reinforces the importance of innovative and creative techniques in Apple's continued market dominance.

Running head: INNOVATION AND CREATIVITY IN ORGANISATIONS
INNOVATION AND CREATIVITY IN ORGANISATIONS
Name of the Student
Name of the University
Author Note

1INNOVATION AND CREATIVITY IN ORGANISATIONS
EXECUTIVE SUMMARY
The following report aims to put forth a critical discussion on the matters that are related to the
innovations that are undertaken by Apple Inc. and the strategical implementations that have been
put forth by the American technological company. The report further focusses on the factors that
are related to the innovational approaches that have been implemented by the company. the
report further focusses on the matters that are related to the factors that pertain to the roles that
are played by the concerned staff members of the organization in order to support the various
innovative implementations that have been put forth by the organization. The report closes with a
discussion on the ways in which the leadership of Steve Jobs has affected the innovations that
have been adopted by Apple Inc.

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Table of Contents
Introduction..........................................................................................................................3
Innovation and Strategy...................................................................................................3
Innovation approaches.....................................................................................................4
Employee roles................................................................................................................4
Influence of Steve Jobs....................................................................................................5
Conclusion...........................................................................................................................5
References(Harvard-6)........................................................................................................7

3INNOVATION AND CREATIVITY IN ORGANISATIONS
Introduction
An organization is often known to prioritize the various concepts that relate to the
innovation and the strategies that are implemented by the concerned companies that have been
functional in the global market. This might help the concerned company to maintain a strong
competitive advantage in the concerned market (Sorenson 2013). The following report aims to
put forth a critical discussion on the matters that are related to the innovations that are
undertaken by Apple Inc. and the strategical implementations that have been put forth by the
American technological company. The report further focusses on the factors that are related to
the innovational approaches that have been implemented by the company. the report further
focusses on the matters that are related to the factors that pertain to the roles that are played by
the concerned staff members of the organization in order to support the various innovative
implementations that have been put forth by the organization. The report closes with a discussion
on the ways in which the leadership of Steve Jobs has affected the innovations that have been
adopted by Apple Inc.
Innovation and Strategy
Apple Inc. is known for the innovative strategy that is adapted by the company. the
innovative strategies that are adapted by the company are observed to be intertwined in an
intricate manner with the various matters that are related to the product development as well as
the execution of the various functions that ensure the smoothness of the operations of the
concerned company. The strategies adopted by Apple Inc. are also observed to involve the
various clients of the company in the usage of the products that are introduced by the company in
discussion. The concerned management of the organization is observed to be depicting the skills
that are related to the utilization techniques of the clientele of the organization. This has further

4INNOVATION AND CREATIVITY IN ORGANISATIONS
helped in the matters that pertain to the high competitive advantage of the company in the
concerned market (Lai et al. 2013). The company in discussion is known to include the criteria
for the sales through the various online platforms. This has helped in the increase of the client
base of the company by helping the company to connect to a wide range of clients who reside
outside the territorial boundaries of the concerned country.
Innovation approaches
The innovative approaches that were taken by the company involved the matters that
pertained to the various new strategies that needed implementation in order to maintain the
distance from the rivals of the concerned company. The major area of competition involved the
matters that pertained to the use of the technology by the concerned companies. The company is
also known for the implementation of the needed solutions for the problems that might be faced
by the concerned clientele much before the complaint might be raised by the clients. This has led
to the smoothness and the seamlessness in the operations of the concerned gadgets that are being
used by the clients of the company (Anderson, Potočnik and Zhou 2014). The other areas of
innovative implementations might include the matters that relate to the product manufacturing,
products and services distributions of the company in discussion, which in turn led to the
decrease in the inventory timing from several months to a few days (Breevaart et al. 2013). The
concerned company aimed at the implementation of the approaches that dealt with the various
demands that are raised by the clients of the company by involving the clientele in the decisions
that have been undertaken by the concerned company.
Employee roles
The employees of Apple Inc. play an important role in the matters that pertain to the
various creative and the innovative criteria that have been implemented by the concerned

5INNOVATION AND CREATIVITY IN ORGANISATIONS
company in discussion, Apple Inc. The various managerial heads of the organization including
the co-founder of the organization, Steve Jobs and the chief operating officer of Apple Inc., Tim
Cook have involved the various members of the workforce of the organization in the matters that
are related to the innovation of the products and the services that are extended by the company
towards the concerned clientele. The involvement of the employees of the organization helps
them to connect better with the concerned organization and thus help in the improvement of the
overall performance of the company (Truss et al. 2013). The innovative measures at the
organization were observed to encourage the concerned members of the workforce of the
organization in suggesting the various ways of bringing about the creative changes in the various
products and services that are marketed by Apple Inc.
Influence of Steve Jobs
Steve Jobs, the co-founder of the business organization in discussion, Apple Inc., is
known to have a great influence on the matters that are related to the success that is earned by the
company in the recent times. The product design as proposed by the eminent co-founder of the
organization is observed to be one of the most refined ways. The co-founder is further known to
be very confident in the matters that pertain to the innovation strategies that have been adapted
by the company. Jobs is known to have grouped the various departments of the company in an
appropriate manner and employ the people who share the similar values and attitudes towards the
company (Thomke and Feinberg 2012). The CEO of the organization is known to have been
motivating the employees of the organization as well as inspire them to deal with various
situations that might arise within the organization. The organization is observed to face a growth
in the matters that pertain to the revenue that is earned by the concerned company by
implementing the online sales of the products of the company.

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Conclusion
Steve Jobs, the co-founder of the business organization in discussion, Apple Inc., is
known to have a great influence on the matters that are related to the success that is earned by the
company in the recent times. The product design as proposed by the eminent co-founder of the
organization is observed to be one of the most refined ways. The co-founder is further known to
be very confident in the matters that pertain to the innovation strategies that have been adapted
by the company. thus, from the above discussion it might be pointed out that the concerned
company in discussion implements the various innovative as well as creative techniques that are
related to the products and the services that are extended by Apple Inc.

7INNOVATION AND CREATIVITY IN ORGANISATIONS
References
Anderson, N., Potočnik, K. and Zhou, J., 2014. Innovation and creativity in organizations: A
state-of-the-science review, prospective commentary, and guiding framework. Journal of
management, 40(5), pp.1297-1333.
Breevaart, K., Bakker, A., Hetland, J., Demerouti, E., Olsen, O.K. and Espevik, R., 2014. Daily
transactional and transformational leadership and daily employee engagement. Journal of
occupational and organizational psychology, 87(1), pp.138-157.
Lai, Y. L., Hsu, M. S., Lin, F. J., Chen, Y. M., and Lin, Y. H. 2014. The effects of industry
cluster knowledge management on innovation performance. Journal of Business
Research, 67(5), 734-739.
Sorenson, S. 2013. How employee engagement drives growth. Gallup business journal, 1, 1-4.
Thomke, S. H., and Feinberg, B. 2012. Design thinking and innovation at Apple. President and
Fellows of Harvard College.
Truss, C., Alfes, K., Delbridge, R., Shantz, A. and Soane, E. eds., 2013. Employee engagement
in theory and practice. Routledge.