BUS_3936252 Project Plan: Transilvania Food Apple & Cinnamon Jam in UK

This project plan outlines the marketing strategy for launching Transilvania Food Company's Apple & Cinnamon Jam in the UK market. The plan includes a detailed market analysis, addressing competitor analysis, customer preferences, and online marketing strategies. It defines the project's aim and objectives, discussing the scope and limitations of the research. The plan also details resource allocation, cost considerations, and a Gantt chart for project timeline management. Furthermore, it incorporates a risk register to identify and mitigate potential challenges. The student's project covers various marketing strategies required for the new product launch, focusing on the online market for selling the product and understanding the customer behavior. The research is limited to a 60-day timeframe and a budget of 300 pounds. The project utilizes primary data collection through online surveys, with 30 respondents selected for data analysis. The final project plan provides recommendations for selling the new product through the online method.

Running head: PROJECT PLAN
Project Plan: Transilvania Food Company’s Apple & Cinnamon Jam
product launching in UK market
Name of the Student:
Name of the University:

1PROJECT PLAN
Table of Contents
1. Explanation of the project topic.......................................................................................2
2. Project aim and some objectives for proposed research..................................................2
2.1 Aim............................................................................................................................2
2.2 Objectives..................................................................................................................3
3. Discussion of the scope and limitations of the project....................................................3
4. Resource, cost, time consideration..................................................................................4
5. A Gantt chart in order to provide time frame and stages for completion........................6
6. A risk registers covering the main risks with the proposed research..............................6
Bibliography........................................................................................................................8

2PROJECT PLAN
1. Explanation of the project topic
This project elaborates a detail marketing plan that has to be followed for launching
Apple & Cinnamon Jam manufactured by Transilvania Food Company in the international
market of United Kingdom (UK). The company manufactures unique and quality food products
but in order to secure a position in the global competitive market the company is willing to
promote one special new food product “Apple & Cinnamon Jam” in UK.
The purpose of this market research study is to analyze the internal and external market
of UK where Transilvania Food Company desires to launch its new product Apple & Cinnamon
Jam through online platform. The study is focused in investigating the customer demands while
selling the product in the new market. Though, there are many similar product manufacturing
companies are there but after conducting an elaborate market research this product will be
launched. The company should implement various marketing strategies so that the customers
should be selective and attractive towards their products. The details marketing research plan is
illustrated and the possible risks that may interrupt the project progress are also elaborated in this
paper.
2. Project aim and some objectives for proposed research
2.1 Aim
The aim of the company is to do a market research for Apple & Cinnamon Jam in UK
market. There is conducting of both internal and external UK market analysis and then verify the
existing competitors. Based on following research questions, the aim of this study is achieved:

3PROJECT PLAN
1. Who are the competitors of Transilvania Food Company selling same products in
UK marketplace?
2. What are preferences of customer related to selected products?
3. How can Transilvania Food Company able to meet with its customer’s demands?
4. How do the marketing messages provide impact on customer behaviour?
2.2 Objectives
Based on the selected research questions, following are the list of the research objectives
which are required for this particular research study:
 To analyze the competitors of Transilvania Food Company in UK food market
before promoting the products
 To promote the product through online advertisement, banner, posters and
programs as well
 To understand the customer behavior affecting the purchasing of the products in
UK market
 To understand the customer’s preferences and demands before selling the product
in UK market
 To provide recommendations for selling the new product through online method
3. Discussion of the scope and limitations of the project
The scope items of the research study are as follows:
 Explore various marketing strategies required to launch a new product in the
international market

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 Research on the customer’s demands of selling of Apple & Cinnamon Jam only
 Explore on the online market for selling of Apple & Cinnamon Jam product
 Explore an understanding for usage of technologies for selling of new product in
the international market
For this market research plan the limitations are their constraint which implies that the
research is required to be accomplished in 60 days without delay and also within the estimated
budget of 300 pound in the UK market. The research study is limited to the Transilvania Food
Company only in UK market.
4. Resource, cost, time consideration
Resource:
The researcher is the human resource who is responsible to perform the research study
based on the performing a market analysis in UK market so that the international company
Transilvania Food Company can launch its new product in the market. The researcher is
responsible to conduct a survey through questionnaire method. The other resource is
questionnaire prepared through Google Form. The researcher has gone through Google form to
perform the survey in easier way for collecting and gathering the raw data. Therefore, using the
online method, the raw data are collected and 30 respondents are selected for conducting the data
analysis.
Budget consideration:

5PROJECT PLAN
Following table shows the time phased estimation of the budget plan which is required to
estimate the total cost to complete the research study. The selected research method for this study
is primary, therefore based on this data collection method, the budget is considered.
Activities for performing market research Month 1 Month 2
Design the research objectives 40£
Defining research requirements 40£
Literature study 30£
Performing a primary data collection method 10£
Prepare a questionnaire 15£
Perform the online survey 15£
Analyzing the collected data £50
Data interpretation £50
Developing final research plan based of result £50
Editing of the research report - -
Final submission of the report - -
Total for each weekly basis 150£ 150£
Cumulative cost 150£ 300£

6PROJECT PLAN
5. A Gantt chart in order to provide time frame and stages for completion
Figure 1: Gantt chart for the project plan
(Source: created by author)
6. A risk registers covering the main risks with the proposed research
Risk
id
Risk name Likelihood Impact Risk
ranking
Mitigation strategy
R1 Insufficient market
research
Likely 4 High 4 High 16 The operation manager and
the business analyst needs to
analyze the market before

7PROJECT PLAN
launching any product
R2 Highly
competitive
market
Possible 3 catastrophic
5
Extreme
15
The competitive UK market
should be analyzed earlier
R3 Lack of training
among the sales
group
Unlikely 2 Medium 3 Medium
6
Project manager needs to
arrange well organized
training and development
program for the sales team
R4 Inadequate
promotional
activities
conducted by the
marketing
manager
Rare 1 High 4 Low 4 The products must be
promoted online, through a
well organized program,
advertisements, posters,
banner et to attract
customer.

8PROJECT PLAN
Bibliography
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Kerzner, H., 2017. Project management metrics, KPIs, and dashboards: a guide to measuring
and monitoring project performance. John Wiley & Sons.
Kerzner, H., 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Larson, E.W. and Gray, C.F., 2017. Project management: The managerial process. McGraw-Hill
Education.
Meredith, J.R., Mantel Jr, S.J. and Shafer, S.M., 2017. Project management: a managerial
approach. John Wiley & Sons.