Apple Inc.: Managing Communications, Knowledge, Information Report

This report analyzes Apple Inc.'s strategies for managing communication, knowledge, and information to support its expansion efforts, particularly focusing on entering the UK market. It examines the range of decisions made by Apple's senior management, the information and knowledge required for effective decision-making at strategic, tactical, and operational levels, and the internal and external sources of information utilized. The report also provides recommendations for improvement in communication processes, stakeholder engagement, and the integration of information systems. Furthermore, it explores the communication structure within Apple, methods to enhance communication, and a personal plan for improving communication skills. Finally, the report anticipates approaches to information and knowledge management to ensure effective market entry and sustainable growth. The report provides valuable insights into Apple's operational strategies.

Managing communications,
knowledge and information

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1Range of decisions to be taken by Apple senior management for expansion........................1
1.2 Information and knowledge needed to enhance effective decision taking............................2
1.3 Internal and external sources of information and understanding..........................................2
1.4 Recommendations for improvement.....................................................................................3
TASK 2............................................................................................................................................3
2.1Stakeholders for this event and communicate the plan effectively........................................3
2.2Make contact and develop relationship..................................................................................4
2.3 Involve stakeholders identified in the occasion programme.................................................4
2.4 Design strategies for improvements......................................................................................4
TASK 3............................................................................................................................................5
3.1 Existence of communication structure..................................................................................5
3.2 Methods to improve communication....................................................................................5
3.3 Improvement will ensure greater integration of system........................................................5
3.4 Personal plan for communication skills................................................................................6
TASK 4............................................................................................................................................6
4.1Approaches to anticipate the methods of information and knowledge..................................6
4.2 Improving the anticipate the methods of information and knowledge.................................7
4.3 Implementation a strategy to improve to access to systems of information and knowledge 7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In today's business scenario, knowledge and information are the essential elements
because it helps management to make proper decisions to expand. This report discuss about the
effectiveness of the information and knowledge to assess and develop strategies to increase the
networking with the involvement of effective decision making process. Through this
communication process are developed to improve systems that are related to information and
knowledge. Apple Inc. has been chosen.
TASK 1
1.1Range of decisions to be taken by Apple senior management for expansion
Today, Apple is the well established multinational company in field of technology. There
are different range of decisions that are taken by the management for expansion (Botha, Kourie
and Snyman, 2014). The decision are categorized into three level:
Strategic decision level: The strategic decision have the long term impact as these decisions are
taken by the CEO of Apple. The vision and the mission are properly communicated to deal with
the various issue and compete in an effective manner and expand (Ilankovan, Ethunandan and
Seah, 2015).
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Tactical decision level: At this level the decisions are taken by managers to maximize the
amount of output with the adoption of tactical plan to promote the image of Apple in the public.
This result in enhancement of the financial performance of Apple as communication plays a
important role.
Operational decision level: At this level the employee focuses on the short term objectives and
take decisions to expand. In Apple the employees make the decisions to resolve the customers
problems which is related to the product (Galegher, Kraut and Egido, 2014).
1.2 Information and knowledge needed to enhance effective decision taking
Information and knowledge are the essential aspects that is needed to take effective
decision. This helps to reduce the outbound expenses and determine efficient customer services.
LEVEL OF MANAGEMENT DESCRIPTION
Strategic level At this level the information is related to the planning of the
overall objectives and strategies. The plans are prepared by
the CEO for the purpose to forecast the growth and
profitability aspect for Apple in future.
Tactical level The main purpose is to support the manager to attain
information and knowledge through which Apple manage and
control the various activities that are related to pricing,
distribution and stocking of the product (Ilankovan,
Ethunandan and Seah, 2015).
Operational level At this level, it is ensured that particular tasks are performed
in specific manner which helps in maintaining the smooth
flow of the various operations at Apple with the proper
evaluation of the other aspects.
1.3 Internal and external sources of information and understanding
Apple require effective sources to make the decision and provide clear information to the
workforce to enhance the performance.
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Sources Description
Internal sources These sources are very useful to make the decision as the information is
available in form of P&L account, balance sheet and the customer records. In
Apple these sources are used to analyze the present stage to access various
opportunities to grow and expand. This also help the workforce to perform
their role in an effective manner.
External sources This is the source in which the information and knowledge is communicated
by the external elements such as government websites, journals,research and
many others. These sources help the workforce of Apple to clearly attain the
picture of the present trend and take appropriate decision to bring
modification in the offering made to the customers (Tong, Tak and Wong,
2015).
1.4 Recommendations for improvement
To enhance the performance Apple can adopt the various techniques which will help to
operate in an effective manner (Li and et.al., 2014).
 Proper strategies should be framed to convince the customer so that they make purchase
of the product ans services.
 Communication process can be enhanced so that the information can be provided
properly to the new customers in the market of UK.
 Effective workforce should be employed so that the decisions are taken in effective
manner and result in successful establishment in UK market.
 Apple being new in UK market can organize open customer feedback survey to gather
the information related to customer requirement and meet their demands.
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TASK 2
2.1Stakeholders for this event and communicate the plan effectively
Stakeholders are the group of individual that helps to effectively carry out the various
operation. In order to influence their behavior in relation to the product many event are
conducted. Apple create partnership with the stakeholders to encourage them for the success of
the business. The main objective behind this aspect is to engage them in the decision-making
process to avoid conflict and enhance the working (Meihami and Meihami, 2014).
This help Apple to attain the shared vision for the purpose of expansion within the
boundaries of UK. This also influences the behavior of the stakeholders to suggest creative
solution to Apple to make the entry into the market of UK. The level of interest and uniqueness
helps Apple to communicate the plan effectively into the new market.
2.2Make contact and develop relationship
It is very essential to make proper contract and relationship to launch the product in the
market of UK. With the help of the various elements the relationships can be developed with the
customers.
Telephone: Through this oral communication can be done with the customers which help Apple
to develop relationship and obtain their opinion to frame different strategies to make the entry
into the market (Bloom and et.al., 2014).
Emails: With the help of emails, the opinion of the target groups of the UK market can be drawn
as it develop formal relationship with the customers which proves beneficial to launch the
product.
Facebook and Twitter: These are the most commonly used social media sources which will help
Apple to develop relationship and make contact in order to gather the information to meet their
requirements.
2.3 Involve stakeholders identified in the occasion programme
In order to make sure that their interests are incorporated into the event agenda help the
stakeholder to analyze the situation and acquire the proper information to make the decisions.
However this help Apple to expand in UK market. The stakeholders such as customers,
suppliers, employees, etc. provide the positive feedback to the take appropriate decisions
(Garvey, 2014).
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This will increase the influence of the stakeholder in the working of Apple as decision
would be taken with the concern of the stakeholders as they are the essential aspect for any
business unit.
2.4 Design strategies for improvements
Stakeholders Strategies
Customers The modification strategy will be beneficial for the customers. This will
provide the customer with the ample amount of options and result in good
shopping experience.
Suppliers The expansion strategy will help them to generate more revenue by making
availability of the raw material to Apple so that they can offer wide range of
product to the customers (Coombs, 2014).
Employees With the adoption of the diversification strategies they will also have the
opportunity to work in the different environment. There working can be
measured through proper analysis.
Government With the expansion strategy, the government get involved into the process to
enter the market of UK as policies of government differ form country to
country. Apple would be complied with certain rules and regulations to make
the entry (Wenger, 2014).
TASK 3
3.1 Existence of communication structure
Apple adopt the two way communication to exchange the information as it is quite
effective to pass on information over the different levels. Proper channels of communications are
being used to carry out the entire working within the structure of Apple.
With the help of emails, telephone and website the information is communicated at the
respective level within the organization and develop the effective work environment. Through
this, the opinion of the target groups of the UK market can be drawn as it develop formal
relationship with the customers which proves beneficial to launch the product (Botha, Kourie and
Snyman, 2014).
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3.2 Methods to improve communication
In order to enhance the performance it is essential that the communication is improved to
a grater extend. This will benefit the entire working of Apple and suite the process of
communication which is followed by the employees. This will help Apple to promote their
product into the market of UK (Garvey, 2014).
With the proper redesigning of the process the communication process will be enhanced
with the adoption of the e-customer feedback form methods through which Apple can obtain the
information. Through structure training the employees can also be trained for the purpose to
communicate effectively with the customers.
3.3 Improvement will ensure greater integration of system
In the present era, technology is expanding at a grater speed and require proper adoption
of the various techniques that will be implement and help to improve the system to grater extent.
With the introduction of the finger print technology Apple help the customer to maintain
their data base at a particular centre so that the information can be retrieved easily (Galegher,
Kraut and Egido, 2014).
This help the customer service department of Apple to easily access the information and
deal with the problem which is being faced by the customer. This will help Apple to enhance the
efficiency by dealing with the customers in an effective manner.
3.4 Personal plan for communication skills
This plan is developed to enhance the weakness and effectively attain the objectives to meet the
various opportunities.
Objectives Methods Duration
Improve the written
communication skills
 With the help of
coaching this skill can
be enhanced while
working at the
workplace.
 With the help of emails
to pass on the
information to the
It outcomes can be reviewed
after three to four months.
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clients and
management (Garvey,
2014).
Enhancing confidence to do
oral communication
Set up the practice to do direct
communication with the
employees at the same level.
It outcomes can be reviewed
after four months.
Presentation skills To attend proper workshops to
display the information and the
content in an effective manner
(Coombs, 2014).
It outcomes can be reviewed
after three months.
TASK 4
4.1Approaches to anticipate the methods of information and knowledge
Proper approaches are being anticipated for the collection, formatting, storage and
dissemination of information and knowledge. Through this proper evaluation is being done
against the problems which are encountered while attaining the objective to make the entry into
the new market of UK (Snyder and Diesing, 2015).
Apple consider that the information should be relevant and updated so that proper
documentation can be done to store the information for the later use. The dissemination of the
information and knowledge should be done to ensure that the appropriate methods are being
adopted to exchange the information over the different level.
4.2 Improving the anticipate the methods of information and knowledge
To improve the methods to anticipated the collection, formatting, storage and
dissemination of information and knowledge Apple capture the information in an appropriate
manner (Bloom and et.al., 2014). The data are maintained in an effective manner as the entire
data base is recorded in the form of various resources which are beneficial to develop different
strategies to enhance the growth perspective.
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Apple can adopt the problem- centred information to make the customer to browse form
the different sources to check the information and effectively implement the various techniques
to expand in the market of UK.
Proper database will help Apple to retrieve the information for a longer duration of time.
Through this, the opinion of the target groups of the UK market can be drawn as it develop
formal relationship with the customers which proves beneficial to launch the product (Pettigrew,
2014).
4.3 Implementation a strategy to improve to access to systems of information and knowledge
Apple design various strategies to improve to access to systems of information and
knowledge so that the negative aspects that are related to the outside world does not affect the
performance. In the age of digitalization, the technology of Apple has improved to a grater
extend so that the information can be effectively used(Botha, Kourie and Snyman, 2014. ).
To make the implementation more effective the proper analysis is being done to remove
the barriers that are encountered while passing the information to the different levels which are
present within the organization.
CONCLUSION
Form this report it can be concluded that managing information and knowledge help to
communicate several aspects in an effective manner. This ensure the effective growth and
expansion of Apple into the market of UK. With the adoption of the different approaches the
strategies will be effectively implemented with the proper collection, formatting, storage and
dissemination of information and knowledge.
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REFERENCES
Books and Journals
Bloom, N. and et.al., 2014. The distinct effects of information technology and communication
technology on firm organization. Management Science. 60(12). pp. 2859-2885.
Botha, A., Kourie, D. and Snyman, R., 2014. Coping with continuous change in the business
environment: knowledge management and knowledge management technology. Elsevier.
Coombs, W. T., 2014. Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Galegher, J., Kraut, R. E. and Egido, C., 2014. Intellectual teamwork: Social and technological
foundations of cooperative work. Psychology Press.
Garvey, W. D., 2014. Communication: the essence of science: facilitating information exchange
among librarians, scientists, engineers and students. Elsevier.
Ilankovan, V., Ethunandan, M. and Seah, T. E., 2015. Decision-Making Process. In Local Flaps
in Facial Reconstruction . Springer International Publishing.
Li, F. and et.al., 2014. Knowledge, compensation, and firm value: An empirical analysis of firm
communication. Journal of Accounting and Economics. 58(1). pp. 96-116.
Meihami, B. and Meihami, H., 2014. Knowledge Management a way to gain a competitive
advantage in firms (evidence of manufacturing companies). International Letters of
Social and Humanistic Sciences. (03). pp. 80-91.
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Pettigrew, A. M., 2014. The politics of organizational decision-making. Routledge.
Snyder, G. H. and Diesing, P., 2015. Conflict among nations: Bargaining, decision making, and
system structure in international crises. Princeton University Press.
Tong, C., Tak, W. I. W. and Wong, A., 2015. The Impact of knowledge sharing on the
relationship between organizational culture and Job satisfaction: The perception of
information communication and technology (ICT) practitioners in Hong Kong.
International Journal of Human Resource Studies. 5(1). pp. 19-47.
Wenger, E,. 2014. Artificial intelligence and tutoring systems: computational and cognitive
approaches to the communication of knowledge. Morgan Kaufmann.
Online
INFORMATION, COMMUNICATION & KNOWLEDGE SHARINGHOW TO GET
STRAIGHT As.,2011. [Pdf]. Available through: < http://www.enpi-i
nfo.eu/files/publications/Straight%20As.pdf>. [Accessed on 14th January 2016].
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