This presentation provides a comprehensive analysis of Apple, a leading multinational technology company. It begins with an introduction to Apple and its key products, followed by a SWOT analysis that identifies the company's strengths, weaknesses, opportunities, and threats. The presentation then delves into a PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors impacting Apple's global operations. Furthermore, the STP approach (segmentation, targeting, and positioning) is discussed, highlighting how Apple segments its market, targets customers, and positions its products. The presentation concludes with a summary of key findings and recommendations, emphasizing the importance of continuous innovation and strategic decision-making for Apple's continued success in the competitive market. References from various academic sources support the analysis.
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