Apple Company's Business Environment: A Comprehensive Analysis

This report provides a comprehensive environmental analysis of Apple Inc., a multinational technology company, utilizing the PESTLE and SWOT frameworks. The PESTLE analysis examines political, economic, social, technological, environmental, and legal factors influencing Apple's business. The SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The report concludes that Apple is a market leader satisfying customers with premium quality products, while also noting the challenges posed by increasing competition and the need to innovate with updated technology. The analysis is supported by references to relevant academic sources, highlighting Apple's marketing strategies and the importance of environmental scanning.

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ENVIRONMENTAL
ANALYSIS
APPLE COMPANY

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Table of Contents
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INTRODUCTION
MAIN BODY
PESTLE ANALYSIS
SWOT Analysation
CONCLUSION
REFERENCES

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INTRODUCTION
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• Apple is the multinational technology company of the America which is leading the domestic as well as international
marketplace in effective as well as efficient manner.
• The organisation is founded by the famous personality Steve job, Steve Woziak and Ronald Wayne.
• The headquarter of Apple Inc. is situated in the California named as Apple Park.

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Environmental analysis
PESTLE ANALYSIS SWOT Analysation
• Political factor : The political factor includes all the rules and regulation imposed by the
authority. Apple is the famous company which is generating higher profit from the
marketplace.
• Economic factor: the apple expending the business and generating higher profit from the
marketplace.
• Social factor: the consumer behaviour for the product of the apple company is quite good.
• Technological: the latest or updated technology continuously encouraging the people for
innovate the product with the latest technology.
• Environmental factor: : the environmental factor helping the organization in increasing
the scale of the growth.
• Legal factor: the legal factors involve rules and regulation imposed by the authority in
order to control the illegal activity in nation.
• Strength: The organization is having
the brand value in the domestic as well
as international marketplace.
• Weaknesses: The main weakness of
the company is that it provides luxury
and expensive product to the customers
that cannot be affordable by the low-
income consumers.
• Opportunity: The company has the
opportunity of expending its business
all over the world by utilizing the
digital marketing.
• Threats: the biggest threat of the
company is increasing the numbers of
the competitors increasing in the
marketplace in order to deliver tough
competition in the marketplace.

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CONCLUSION
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• From the report it will be concluded that the apple company is leading the market in an appropriate manner.
• The company is satisfying the customer with the best quality and premium quality product to the customers.

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REFERENCES
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• Lan, B., 2021, April. Analysis of Apple’s Marketing Strategy. In 2021 6th International Conference on Social
Sciences and Economic Development (ICSSED 2021) (pp. 128-132). Atlantis Press.
• Çitilci, T. and Akbalık, M., 2020. The Importance of PESTEL Analysis for Environmental Scanning Process.
In Handbook of Research on Decision-Making Techniques in Financial Marketing (pp. 336-357). IGI Global.
• Lusted, M.A., 2012. Apple: The Company and Its Visionary Founder, Steve Jobs: The Company and Its Visionary
Founder, Steve Jobs. ABDO.

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