Marketing Report: Apple Company Analysis, Strategies, and Essentials

This report provides an analysis of Apple's marketing strategies, focusing on key elements such as customer identification, anticipating customer needs, and the importance of profitability. The report begins with an introduction to the core concepts of marketing, emphasizing its role in satisfying customer needs and the significance of advertising and sales. It then delves into Apple's specific practices, highlighting the company's approach to understanding customer requirements, both stated and unstated, and the use of market research and feedback. The report emphasizes the importance of anticipating customer needs through methods like keyword searches and how these anticipations can be used to build trust and expand product offerings. Furthermore, the report discusses how Apple strives to achieve profitability through strategic innovation, customer relationship management, and tracking progress. The conclusion underscores the importance of customer understanding and relationship building for company growth and survival, alongside the effective utilization of marketing tools and techniques to refine corporate goals and achieve cost savings and profitability. The report also includes a list of references that support the analysis.

MARKETING ESSENTIALS

TABLE OF CONTENTS
• Introduction
• Key roles and responsibilities of
marketing function
• About the company
• Identifying the requirements of
customers
• Anticipating customers requirements
• Making Profit
• Conclusion
• Reference

INTRODUCTION
Marketing is the process of developing, promoting and
distributing the ideas to satisfy the customers
It plays crucial role in company and advertising,
publicity and selling are the parts of the marketing.
Apple is an American Technology computer
manufacturing company that is specially designed to
manufacturer personal computers, smart phones,
computer software etc.

KEY ROLES AND RESPONSIBILITIES
OF MARKETING FUNCTION
 The buying and selling processes that are associated with the goods with the aim
of satisfying the needs of the customer and the consumer is called marketing.
 Marketing plays a crucial role in every organization right from transportation of
goods till storage and then collecting market information and later on striving to
take them to the customers.
 The function of marketing is nothing but to identify the requirements of the
consumers and then providing the consumers with the anticipated goods which
will result in profits.

ABOUT THE COMPANY
 Apple company the American multinational
corporation is regarded as a world's best company.
 It is a prominent software and hardware company
that deals with manufacturing and selling
consumer electronic computer software and other
online services.
 The company was founded by Steve Jobs and
Steve Wozniak who had been friends in high
school
 The company is set to operate in 500 retail stores
in nine countries and have employees around
120000 people globally.

IDENTIFYING THE REQUIREMENTS OF
CUSTOMERS
 Identifying the needs of the customers is a crucial
part for the success of the business.
 Identifying the requirements means speaking to the
customers about their problems and determining
what and how a customer wants the product to
function
 The requirements of the customers are sometimes
named and at times unnamed. To identify these
needs research or feedback is to be done.
 When needs are identified, comes in the provision.

ANTICIPATING CUSTOMER REQUIREMENTS
 With anticipation of customer requirements are
done the organization can the expand or create
content for the product.
 Through anticipation of customer needs, the
product can be delivered as per the customer
expectations.
 To predict the needs of the customers one way is
through keyword search which allow access to
the secret needs of the customer.
 It will help the company to gain the trust of the
customers.

MAKING PROFIT
 The ability to make profit will allow the company to
survive in the competition as well as in the market.
 Profit will also attract investors to fund in the
business.
 For this the company uses adopts many strategies
and it usually takes years to make that reach that
profit margin
 The basic way to gain more profits is to sell the
products by focusing on the strategic innovation,
building relation with the customers and tracking the
progress

CONCLUSION
 The main philosophy of every company should be understanding the
needs of the customers and enhancing a good relation with
customers.
 In the vast customer potential, marketing is very necessary for the
survival and the growth of the company.
 Through immense use of tools and techniques of marketing
corporate goals can be refined to reach objectives which will help in
certain measures like cost saving, profitability.

REFERENCES
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and
customer loyalty in social commerce: A stimulus-organism-response
perspective. Internet Research.
Dewi and et.al, 2019. The Role of Marketing & Competitive
Intelligence In Industrial Revolution 4.0. Jurnal Manajemen Bisnis.
16(1). pp.1-12.
da Costa and et.al, 2018. The role of marketing capabilities,
absorptive capacity, and innovation performance. Marketing
Intelligence & Planning.