Business Strategy and Competition: Apple and Market Analysis

This report provides a comprehensive analysis of Apple's business strategy and competitive landscape, focusing on market analysis, product launch strategies, and the application of non-cooperative game theory. The report examines how Apple leverages market research, competitor analysis, and pricing strategies to gain a competitive advantage. It explores the challenges of technology integration, the importance of brand image, and the role of promotion in attracting customers. The case studies on Apple and a workshop scenario illustrate the practical application of these concepts, highlighting the economic implications of strategic choices. The report also discusses market entry strategies, including the analysis of market goals, competitor products, and distribution channels. Furthermore, the report covers the importance of non-cooperative game theory in business decision-making, emphasizing its role in predicting future trends and understanding customer requirements. Finally, the report discusses how companies can improve their productivity and revenue by adopting strategies like low-cost leadership, differentiation, and cost focus.

Strategy and competition

Table of Contents
INTRODUCTION ..........................................................................................................................3
Case study: Apple Scrapple.............................................................................................................3
CASE Study: Workshop..................................................................................................................6
REFERENCES................................................................................................................................9

INTRODUCTION
Strategy plays an important role in development of product at a large scale. Apple needs
to know their competitors that helps them to achieve their goals and objectives. Strategy is
prepared by effective market analysis that helps all other employees to develop their products
and services with ability to expand business. Market analysis helps company to launch new
product.
Case study: Apple Scrapple
Non cooperative game theory
Non cooperative theory (Farren, Kinney, and Crotty, 2017) is a game between two
individual players needs to compete with each other for their overall development. Non
cooperative game theory shows a competition between individuals to choose one best from
available alternatives. Large number of decisions are taken by each and every individual in an
organization. Non cooperative game theory helps apple to achieve their objectives at a large
scale. Theory helps apple to get competitive advantage and develop new product and policies in
their business, bring innovation and creativity in overall development of organization. With help
of non cooperative game theory apple is able to develop deep analysis of problem that helps
them to achieve their goals and objectives. Game theory helps apple by providing them accurate
results for development of their products and services. Employees of apple are able to develop
their own strategy that helps organization to maximize their profit. Theory helps to build
communication in apple that helps them to get and transfer important information. Theory helps
to predict future trends, technologies and requirement of customers. Theory helps apple to
expand their services at a large scale that have abilities to develop their business. Theory makes
them to invent new technologies for overall development of organization.
Market entry
Company is going to enter a new market for development of their product at a large scale.
Apple uses Non cooperative game theory to analyse the new market. Theory helps apple to set
their goals. Goals like the level of sales that company expecting in a new market helps to track
performance and grab opportunities to achieve overall business goals. Apple needs to research
new market and theory helps to conduct a deep analysis by getting feedback from people

analysing competitors and their products in new market. Online research help business to achieve
their goals and objectives. Competitor analysis is most important for overall development of
organization and analysis help them to achieve their goals and objectives. Analysis of product
and prices of competitors product in market helps them to achieve their goals and objectives and
increase their ability to develop business. Apple to need to prepare a channel or a new method
that helps them to enter in a new market (David, and et.al., 2018). Needs to analyse the
distributors available and helps them to develop their business at a large scale. Apple needs to
know the availability of finance and requirement of funds that helps them to achieve goals and
objectives of business. Company needs to prepare a strategy document for entering in a new
market.
Product launch
When apple is creating a iPhone or accessory they need to develop an effective analysis
that helps them to achieve goals and objectives of business. Apple needs to analyse their
competitors to develop their business plan that helps them to strengthen their products and
services which have ability to explore their business at a large scale. Company needs to grab
opportunities to develop new product and services. Company needs to get attention of their
customers towards their product and theory helps them to prepare strategy to develop their reach
to customers. Apple needs to analyse the effectiveness of their product to attract customers.
Apple needs to know value of their product that helps them to achieve objectives and goals of
business. Apple is a big brand but they also need promotion of their product to develop their
business. Promotion helps them to grab attention of their customers. Apple needs to know their
stakeholders and try to familiarize them with their products and services. Company needs to use
media as a platform to develop their business and grab eyeballs of their customers. Effectiveness
of their product is largely depends on their overall development of their organization. As apple is
already a established company and large number of fans are available in market of their products
and people love their accessories which helps them to increase their profitability. When company
is going to develop new product in a market to develop it effectiveness they can hire ambassador
to launch their product (Webster, 2018). Company can use video adds to provide information to
their customers about launch of a new product. Company needs to develop technology in their
product and technology also helps them spread their product all over the globe.
Challenges of technology

Technology is one of the main purpose of their business that helps organization to
achieve goals and objectives of their business. Company needs to develop their business at a
large scale for that technology needs to be effective to utilize all resources of an organization.
Business needs to expand their resources that have abilities to develop and effective use of
products and services. Due to increase in availability of technology competitors are not able to
adapt changes in an organization and have reduces their ability to expand their business.
Technology helps apple to secure their data privacy, storage and management that helps business
to expand their services at a large scale and have abilities. Apple needs to social media as large
number of their customers are using social media that helps them to achieve their goals and
objectives. Technology helps business to develop an effective management of their resources
that have abilities to explore their business at a large scale. Technology helps organization to
reduce overall risk and develop new products and services to explore their business and attract
customers towards their products and services (Dominici, Yolles, and Caputo, 2017.).
Management of an organization is largely depends on their effectiveness to cope up with new
technologies and trends. Technology helps them to adapt new technologies and have abilities to
explore their services that may impact in overall development of organization. Technology
reduces workload of apple and attract large number of customers towards their improved
services.
Price
Apple needs to set price of their products by analysing available resources. Price is one of
the main important factor for development of an organization. Apple needs to set price according
to the requirement that helps them to grab opportunities and develop their business at a large
scale. Company needs to analyse the price of their competitors for overall success of their
products. If competitor like Samsung is going to launch new product at the same time when
apple is going to launch their iPhone and both have same new technologies in their products and
services then they needs to achieve their objectives and try expand their services at a large scale.
Both have no idea about price of each others products and needs to develop their services at a
large scale and needs to have abilities to explore their services. Apple needs to set their price by
analysing the market where they are going to develop their product at a large scale. Apple needs
to know the ability of the customers to pay for their products and the price of their competitors
which they are giving to their customers. Company needs to choose an effective technique to set

their prices and needs to analyse he cost of production and all other methods to develop their
business at a large scale. Brand image plays an important role while setting price of their
products and services.
CASE Study: Workshop
From the business persona, companies uses different strategies in terms of growth. So
according to the case studies on both cases, it can be say that the economies of the companies are
getting higher. As they are using different strategies for growth like low cost leadership,
differentiation, cost focus etc. which helps in generating more revenue. Except these things the
companies are finding out new ways to increase the productivity in fewer inputs. Discussion on
the economics of non-cooperative game theory adds value to the strategy choice of a company in
a competitive game can be understood by following understanding
Game theory relates to any organization, individual, different businesses have conflicts,
negotiations, cooperation among them. Players in sense of business plays the game to win the
market, these different players are the different businesses in market, which makes their decision
about the business, they make their strategies which they follow in business and finally they
reached to the equilibrium which means decision taken and outcome is reached. Game theory
further divides in cooperative and non cooperative parts, in which non cooperative is about the
individual players in market as they play separately, takes decision and apply their strategy in
business they don't cooperate with each other (Tran, 2015). So this theory plays an important role
in terms of business in which many businesses can use different strategies and the other player is
unaware of their strategy.
As the businesses follows different marketing strategies to take the competitive
advantages. According to decoding strategy (Chatzipanagiotou, Veloutsou, and Christodoulides,
2016), as decoding means to decode any message in meaningful information, the businesses use
the different planning which is on paper, they make they to utilize in business. Practising the
different theories of marketing helps them to achieve their goal.
Many companies take leads and covers the market, as they grow very fast. By adopting
something different in terms of innovative ideas, products, prices, marketing etc. From the entry
in market to launch the product they just focus on the customers need, so that they can give the
solution to them. They analyse the market and customers need, they finalize their product. As
they launch product in market, they have done keen analysis on the competitors. Gathering full

data about the market as from direct sources or indirect sources like they just get to know the
customers needs and serve the product accordingly. While in some cases companies made
analytics, statistics about their competitors, analyse their products, what they are giving to the
customers, so they can provide the same. For example some companies use the products of other
companies to investigate and do reverse engineering on them about their technology their
hardware, software etc. and used to replicate it and launch in market. So as the researches on the
companies, gives the idea about the condition of market and helps the comps to add values to
their strategies they follow (Dominici, Yolles, and Caputo, 2017). Like company get to know
that where they are getting wrong, they also can do the same work by applying different
perceptions. Modify or make some changes in their business which help them in future to take
the advantages.
Companies uses innovative ideas in terms to stay in market for long time. All the players
in market are stay to win the market according to the game theory, they have individual game
plans to stay in market and wins it. According to winning theory in terms of business it means
that which company's product is mostly like by the people. As many companies evaluate the
different measures to become successful, like business growth factors which are customers
demand, accessible market size, sales revenues, business volumes, average sales value, repeat
business volumes etc. which is primary stage. Secondly they analyse, strong competitive position
like market share, market position, competitive win rate, growth rate vs. competitors, margins vs.
competitors, leading brand awareness. And thirdly, strong financial performance which are gross
margins, gross profits, operating profits, return on total assets (Sihab Ridwan, and et.al., 2018).
So these measures affect the final performance of the company, and they have to consider it.
According to this study, the market is considered as a game plan and all the business
wants to win it. As they make their decisions, strategies, leadership, team management,
rationalize their units, and they reach to final outcome. So following the non cooperative game
theory, it is evaluated that business concerns with different stages like their entry in market by
planning to enter with which product and after gathering all information they enter in it.
Considering the product launch in market is attached with many conditions, circumstances like
market location, environment, promotional activities related to market the product, public
support. Analysing the competitors will provide more benefits as they can do modifications in
products. But all these processes are joined with some challenges and threats exhibits in market,

like technology is getting very fast and changing everyday, something new is inventing in terms
of technology. It threatens the businesses, other competitor can come with more innovation in the
same product idea and launch in market. Might be public will be fascinated by their competitors
and lower down their market share (David, and et.al., 2018). So the player can consider this point
and also concern about the price of the product. It should be cost according to the target segment.
As product is affordable to the customer they will definitely go for it. So the player should be
concerned about these factors and take their decision accordingly.
The study evaluates the different segments of businesses, but with all these criteria of
making decision and practice it in context to business a product, risk assessment is needed. By
ensuring the risk factors they can give start easily to their business. Risk assessment contains the
different steps like finding out the risk factor, identify hazards. Next find out which unit may get
harm in business. Then assess it and take the necessary measures. Analyse the alternatives which
can lowers the risks, make record of the things and at last do review of the assessment. All these
steps help out the business to take appropriate approaches in it. Due to market fluctuate on daily
basis the company should be prepared to take actions.
Game theory (Webster, 2018) consider the business market as competitive game which is
played by many individual players. As the study says about the companies economies can be
changed anytime due to fluctuation in market, so that the businesses should take necessary
measures which can help them to gain the position in marketplace. Company's economy can be
affected by internal or external environment like their employees are not motivated towards their
works, so company can give monetary or non-monetary rewards to their employees. And
external factors like customers feedback may affect their business, new entrant in industry, threat
of substitutes etc. it can affect the game plan, but these issues can be resolved by taking
necessary actions.
As companies growth can affect their economy and it may be stable or increasing
according to the market. Company should add the values to their strategies like they launch some
promotional activities in terms to help poor which makes their brand name more valuable, they
should make some changes in product line, quality, prices or other factors. It helps them in future
to become a prestigious name in marketplace. These can be game changer for other players.

REFERENCES
Books and Journal
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pp.5479-5486
David, and et.al., 2018. Human Capital Development: Investing in People as a Winning Business
Strategy. International Journal of Social Sciences and Management Research. 4(1).
pp.35-43
Dominici, G., Yolles, M. and Caputo, F., 2017. Decoding the dynamics of value cocreation in
consumer tribes: An agency theory approach. Cybernetics and Systems. 48(2). pp.84-101.
Farren, M., Kinney, T. and Crotty, Y., 2017. Using the Business Model Canvas strategy tool to
support the Play4Guidance online entrepreneurial game.
Michael-Tsabari, N. and Weiss, D., 2015. Communication traps: Applying game theory to
succession in family firms. Family Business Review. 28(1). pp.26-40.
Sihab Ridwan, M., and et.al., 2018. Objective Clarity and the Winning Managerial Practices The
Indonesian Evidence.
Tran, B., 2015. Game Theory vs. Business Ethics: The Game of Ethics. In Human Rights and
Ethics: Concepts, Methodologies, Tools, and Applications. (pp. 1849-1872). IGI Global.
Webster, T. J., 2018. Introduction to game theory in business and economics. Routledge.