The Effect of Globalization in the Consumer Industry: Apple Case Study

This report examines the impact of globalization on the consumer industry, using Apple as a case study. It begins with an abstract and introduction, followed by a literature review that explores the positive impacts of globalization, factors influencing company success, and challenges faced by Apple. The methodology, findings, and discussion sections analyze Apple's strategies and performance in a global context. The report investigates Apple's ability to succeed on a global scale, its responses to competitive pressures, and the factors driving its success, including innovation, market research, and efficient supply chain management. The analysis covers challenges like cultural differences, competition, and trade policies. The report concludes by summarizing the key findings and offering insights into Apple's approach to navigating the complexities of a globalized market.

The effect of globalization in
consumer industry
A case study of Apple

Contents
ABSTRACT....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
The positive impact of globalisation on the customer industry...................................................3
Factors which influence success of company at local and international level.............................5
Challenges of globalization faced by Apple company................................................................5
METHDOLOGY.............................................................................................................................6
FINDINGS AND DISCUSSION....................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................6

ABSTRACT
Globalisation refers to expansion of business activities and operations out of boundaries of
nation of its incorporation. The report collected and analysed data related to globalisation and its
impact on the Apple. Apple have managed to effectively perform at global level and at the same
succeed in its efforts. This report discussed and worked on achievement of the aim which is
studying the impact of globalisation over consumer industry. Objectives of the report are to study
positive impact of globalization, success factors for local and global success, challenges of
globalization at Apple and what are the strategies of Apple to deal with the globalization
challenges.
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INTRODUCTION
Globalization refers to have interaction and incorporation between differentiated people,
corporations along governments from all over the world. In addition to that it is the process
which is been backed by international trade and respective investments which is more driven by
technology. Globalization is process in which innovation and entrepreneurship plays an
important are key role for promoting the international trade (Mahmutović, Talović and Kurtović,
2017). In addition to globalization, Apple have aided by sustainable innovation in order to
maintain customer loyalty and further providence of product which superbly suits customer
preferences. Apple have the clear success have establishments of the integrated manufacturing
design in order to have hardware and software products suit customer needs and preferences.
Moreover, technology have enabled customer to have the access to the various brands which
have increased the level of competition for Apple company. Therefore, globalization have the
unquantifiable merits regarding the success and related growth for Apple company to achieved to
date.
Aim-
To study the impact of globalization on the customer industry- A case study on Apple company
Objectives
 To evaluate the positive impact of globalisation on the customer industry.
 To analyse the factors which influence success of company at local and international
level.
 To determine challenges of globalization faced by Apple company in the competitive
environment.
 To study the differential business strategies used by Apple to cope business challenges
LITERATURE REVIEW (2100)
The positive impact of globalisation on the customer industry.
As per the view of Steger, (2017), globalization refers to be the integration at global level
in way of differential interchanging of culture, ideas, products and views. This is helpful
increasing the level of pace with help of technological breakthrough which have enable proper
level o interaction and communication between individuals from various spheres result to free
flow of products from one place to another without geographical hindrances. On the other hand,
the Rizescu and Tileagă, (2017), contradicts that technological companies are successful in
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beating off its customer through the inclusion of more technological innovation. In this extended
to have more innovation and establishment of integrating manufacturing design facilities to
different location like Asia, Europe to enhance global networking. As per the view of Rizescu
and Tileagă, (2017), Apple company have the success in managing efficient planning of
strategies to surpass it close competitors like Microsoft, in the supply of technology related
products across the globe. In addition to that Apple have the clear success have establishments of
the integrated manufacturing design in order to have hardware and software products suit
customer needs and preferences. On the other hand, the Rizescu and Tileagă, (2017), contradict
that efficient panning is the critical concepts along with leadership in order to have establishment
of an imaginative path in more manner to achieved vision and mission of company.
According to views of Black, (2019), today world has become the global village which
have it interlink with various products and services. This have created the positive impact in
manufacturing process and outsourcing in order to have the target in larger level of audience. In
addition to this, it has also affected economies of different countries as the way of political,
social, cultures, technological and environmental aspects. On the other hand, the Rizescu and
Tileagă, (2017) contradicts that as investment and business in such global environment is
considered to be more complex in nature as there are several implications of the global business
activities. In addition to that Apple have employing of system house manufacturing for its
differentiated products by the implication of outsourcing strategy which is helpful in having
international supply chain partner. In addition, that, the author supported the statements as there
the parts of iPod were outsources to respective subcontractors in Hong Kong and japan and with
next to that drive of Macs for manufacturing in been outsources to Korea. The author also
supported statement as Apple have entirely transformed there way the business are carried out
across the globe which have consistency of simple and handily design interfaced extremely
intricate level of technology which have enabled the world leading technology advisability and
accessibility.
As per the views of Black, (2019), the reason by which Apple has been successful in
designing innovative and advanced products and operating systems is that it has integrated
business and design units through which the company successfully produces with maximum
efficiency and minimal costs. In addition to that, firm have success as been independent which
have extensive emphasising on differentiae market research and development in order to have
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catering different market all around the world. On the other hand, the Baylis, (2020), contradict
that’s firm success in the global market have clear dependence on extensive emphasising on
market research and development in order to have proper level of catering of differ market trends
in the world. Apple have to strive more level in expansion of distributed network for its global
reach through improved offering of best quality products and services.
Factors which influence success of company at local and international level.
As per the view of Steger, (2017), technology is the initial factors which is helpful in enhancing
their proper level of coordination and automation of the process with various activities. As this to
be important factor firm are developing technology by investing more it into research and
development in more way of gaining more level of competitive advantage in the global market.
On the other hand, the Knudstorp and et.al., (2017) contradict that political stability is facto
which will have major level of influence on growth and development of company. The author
also supported that statement as firm cannot have the experience of any level of success where
political instability exists. Apparently, the economy has thriven more level of peaceful co-
existence between the target audience with the helpful on innovation as well as entrepreneurship
is significantly promoted. On the other hand, the Knudstorp and et.al., (2017) contradict that
efficient panning is the critical concepts along with leadership in order to have establishment of
an imaginative path in more manner to achieved vision and mission of company. In addition to
that’s their firm will slowly loose the market share as their companies are in rush with their
version of the differentiated gadgets.
According to view of Steger, (2017), infrastructure development at local level in which
transport and telecommunications have the significant impact on flourishing of firm, innovations
the entrepreneurial activities. The author supported the statement as transport is more helpful in
facilitating the movement of people along with material from one place to another. Whereas the
telecommunication services have proper enhancing sharing of ideas and dissemination of
information. On the other hand, the Knudstorp and et.al., (2017) contradicts that government
regulation have the unfavourable level of business policies which have significant hamper of
success which id contrary true. The author also supported statement entrepreneurship and
innovation is experienced by Apple through its more implication process. The Apple plays a
pivot role in more level of employing new ideas by having proper incorporation of technology in
process through successive production in efficient and effective manner.
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According to the views of Steger, (2017), continuous level of international expansion is
the factor which is affecting the growth and prosperity of Apple company. The fir has failed to
look at the international acquisition. In addition, that’s the firm has major finding of their frugal
innovations have the need in order to enter emerging markets in proper manner. On the other
hand, the firm have the localize global marketing apple have needs to recognize their products to
be more level of standardized so that it can be majorly focus of more local markets as compare to
international market (Mahmutović, Talović and Kurtović, 2017). On way to have the better
level of research which have the diverse level of international markets which have the translating
there more level of marketing ad campaign. The author also supported statement
entrepreneurship and innovation is experienced by Apple through its more implication process.
The firm cannot have the experience of any level of success business policies which have
significant hamper of success which is contrary true.
Challenges of globalization faced by Apple company
As per the view of Baylis, (2020), the company Apple has to grapple with challenges for
organizing the personnel form different region who have differentiates cultural backgrounds.
The firm have major sense of responsibly over balance over competing and diverse factors. In
addition to that’s apple has attained success through level of continuous innovation but there are
some key areas which are worry of international market (Mahmutović, Talović and Kurtović,
2017). In addition to that’s competition are major considered to be rival part which have affected
their sale of company in iconic way. As an impact of competition from the other competitive
firm has led to failure of the cheaper iPhone 5c in order to have penetration of emerging market
is considered to major concern. On the other hand, the Black, (2019) contradict that tariff are the
potential thorn for apple due to change in U.S – China trade policy which have led down to
conflict due to the globalization impact on Apple. In addition to that’s author stated that’s apple
is already making shifting plans to shift the major level of production out of country China. On
the other hand, the of Baylis, (2020), contradict that efficient panning is the critical concepts
along with leadership in order to have establishment of an imaginative path in more manner to
achieved vision and mission of company.
As per the view of Mabwai, (2016), apple in conducting with against two challenges which are
both at external and internal aspect. Hardware innovation is one of challenges as Apple have
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continuous respectable lead over others smartphones makers in integrating new level of features
which is turning out to be harder and harder in order delivers to make really wow to respective
customers.
On the other hand, the Rizescu and Tileagă, (2017) contradict that’s apple have the next major
level of global challenges which is the labour issues apple have need for efficient supply chain.
In addition to that’s it also has proven to the sources of significant level of trouble for company.
This has been reported by the media brought the major concerns about their condition at factories
its supply chain.
As per the view of the Mahmutović, Talović and Kurtović, (2017), technology industry has the
major exporting eyeing the more level of important market share which is noticing although to
the descriptive level of smartphones and tablets are growing markets. On the other hand, the
Garretsen, Peeters and de Vaal, (2017) contradicts that apple is the natural firm is significant
mover in the tablets along with smartphone market. In addition to that’s their firm will slowly
loose the market share as their companies are in rush with their version of the differentiated
gadgets. In the global world, there smartphone have become to the centres as the consumers for
universe, as consumer have stopped getting excited for new more laptops and same as smart
phones. As the smartphones are still improving year by year but the relativity changes are getting
smaller day by day. On the other hand, the (Parente, Geleilate. and Rong, 2018) contradicts that
Apple have launched iPhone 7 which is one of best smart phones available in market which have
compelling of new features. The firm have faster level of processor, better graphics which is
becoming their stakes in smartphone business and features like water resistance which are far as
revolutionary.
In addition to that (Amavilah, Asongu and Andrés, 2017) also supported the statement Apple is
reportedly still interested in self-driving cars, and rumours have been swirling about the company
working on a virtual reality or augmented reality device. But Apple is playing catch-up in all of
these areas. If iPhone sales continue to slump, it will be very difficult to offset that decline with
sales of new devices.
The differential business strategies used by to cope business challenges
If any entity, choose the strategies that differentiates from the other entity that aids to
expand business activities at global level. Therefore, the entities need to take the initiatives that
enhance the demand for the commodities through differentiation that aids to entails making its
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products unique and attractive to consumers. Therefore, Mahmutović, Talović and Kurtović,
(2017) stated that this focuses on customers willing to pay more and to maintain price at the
cost of unit volume price at the cost of unit volume. In addition to this, the entity needs to creates
the premier product and helps to charge a premium price. In addition to this, Rizescu and
Tileagă, (2017) contradicts that cheapest product prices are usually midrange, but the products’
features ensure a high-quality user experience. Due to the vast range of direct alternatives and
substitutes about the commodities that needs to price competitively as well as helps to
maintaining reputation and range & availability. As per this, Baylis, (2020), contradicts that
business approach can be characterised as vertical integration and this provides the company that
advanced expertise in software, hardware, and services at the same time. According to the view
of Mahmutović, Talović and Kurtović, (2017) stated that with help of providing the highest-
quality product, provides the best solution, an exclusive feature or tool for organic materials are
examples that has the ways to differentiate on certain criteria. Differentiation in the plan of
actions that correspond with higher price points than low-cost providers because this costs
provides a better solution. With help of undertaking the initiatives, this leads to highlighting the
value-added fundamentals above the low-cost options is key.
METHDOLOGY
Methodology refers to mythology used for research which includes a process of
systematic and theoretical analysis of the methods which are applied to a field of study. This
includes collection of data from various sources this source of data collection is primary and
secondary. Primary source includes data collection from the sources which are original and no
data has been collected from those sources earlier. Secondary source of data collection is those
which has collected from primary sources earlier and become basis for the research in future. For
the purpose of this research secondary source of data have been selected and the method which
have been used for the purpose is literature review (Mahmutović, Talović and Kurtović, 2017).
Literature review consists of collection of data from various sources which are journals, books
and other literature which have been prepared after research (primary and secondary).
Methodology after collection of data includes analysis of data and in this report thematic
data analysis has been included. Thematic data analysis is common form of data analysis and this
is applied for quantitative data. Thematic data analysis includes identifying common themes,
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which includes topic, ideas and pattern of meaning. The themes which have been identified in
this report are the positive impact of globalisation on the customer industry. What are the factors
which influence success of company at local and international level Challenges of globalization
which are being faced by Apple company and different business strategies which are used by
Apple to cope business challenges. These themes have been analysed and data related to this
have been identified from secondary sources of data collection.
Regarding ethical consideration, it can be said that data have been collected from valid sources
and no unethical activity have been undertaken for the purpose of data collection and data
analysis and sources of data have been mentioned correctly (Mahmutović, Talović and
Kurtović, 2017).
Some of the limitations which have been experienced during research are that some of the
information was general and information and data was mostly out of date and it was difficult to
find latest and updated data.
The philosophy adopted for this research was realism. This philosophy relates to scientific
enquiry and core feature of this is to disclose the truth of reality and this report included
identifying various facts about globalisation and its impact on the business in its various aspects.
Approach for this research was descriptive research approach as this involves characterising
problems by its description and includes selection of careful facts.
FINDINGS AND DISCUSSION
As per the findings it has been outlined that globalisation impact the business activities that
aids to earn huge proliferation in cross border transactions. In terms to protect the yields helps to
maintain competitiveness, businesses that are continue to diversify the business activities.
Henceforth, this has been analysed that development of international business activities
coincided with widespread internationalization market (Knudstorp and et.al., 2017). Thus,
globalisation led to enhanced competition among market. In addition to this, these changes are
relating with raising competition and the rapid changes of technical advancement and
information transfer. Also, this has been stated that technical advancement is one of effective
tool of competition and this leads to increase the quality of good and services.
On the other hand, this has been stated that this competition can relates with product and
service cost and price, target market, technological adoption and this leads to quick production
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by entity etc. Therefore, globalisation has enhanced speed of technological transfer and leads to
bring improvement technical advancement (Mahmutović, Talović and Kurtović, 2017). Also, it
has been stated that development of computing and communication technologies enables the
increase flow of ideas and information across the borders of countries. Therefore, this has been
analysed that maintaining or gaining a competitive advancement in foreign markets and also
avoids competition in the domestic market. There are number of factors that helps to promotes
globalisation that guides the enterprise that strives for business and growth through the global
operations and at international level.
On the other hand, it can be stated that Newly emerging markets that aids to investigates
the economic benefits, technological development and growth opportunities that globalization
provides them. Therefore, this has been stated that managers take initiatives that adapt plan of
action for internationalization to transfer into the globally competitive enterprise. Managers
seeks to coordinate the supply, marketing, production and other activities based on international
activities. Therefore, Globalization as government policy has one of the effective influence on
the business activities (Parente, Geleilate. and Rong, 2018). Global enterprises that assists to
creates the opportunities that experience economic growth. As per the findings, this can be
concluded that Globalization is a process that allows firms that assist to find out the lower-cost
ways to produce their products. Additionally, this increases global competition that drives prices
down and it also creates the larger variety of choices for consumers. Therefore, this can be stated
that Lowers down the costs that supports to people in both developing and already-developed
countries live better on less money (Mahmutović, Talović and Kurtović, 2017). This can be
stated that International companies must takes the initiatives that adjust more than internal
operations.
CONCLUSION
Hereby, it can be concluded that globalisation termed out as process that allows to interact
and integrated among individual and governments at wold wide level. Therefore, this can be
stated that it is multifaceted and complex phenomenon that has tendency of international trade.
Globalisation termed out as economic and social changes that assist to organisational goals.
Thus, present report has covered the business activities of Apple. Furthermore, this report has
access the various brands that have increased the level of competition for Apple company.
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Therefore, study has covered globalization that have the unquantifiable merits in relation to the
success and growth of the enterprise.
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