Digital Marketing Campaign Strategies for Apple Corporation Analysis
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This report provides a comprehensive analysis of various marketing campaign options available to Apple Corporation, encompassing both digital and non-digital strategies. The report explores social media marketing, website marketing, direct marketing channels, and the use of brochures, evaluating their respective advantages and disadvantages. It highlights the suitability of social media marketing for Apple, considering its alignment with the company's products and the global reach of social media platforms. The report also discusses the benefits of website marketing, emphasizing its ability to provide detailed product information and facilitate direct sales. Direct marketing and brochures are also evaluated, considering their ability to create customer relationships and convey information. The report concludes with an emphasis on the integration of these channels to maximize their effectiveness and achieve a cohesive marketing strategy for Apple Corporation. The report references several academic sources to support its arguments.

Digital marketing campaign for
apple corporation
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apple corporation
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marketing campaign options
available for apple corporation
Digital marketing
Social media marketing- interactive media platforms such as
Facebook and YouTube
Website marketing- product display in the company's website
Direct marketing channel- include proper marketing methods such as
mailing, and instant messaging
Non digital marketing option
Brochures and fliers
available for apple corporation
Digital marketing
Social media marketing- interactive media platforms such as
Facebook and YouTube
Website marketing- product display in the company's website
Direct marketing channel- include proper marketing methods such as
mailing, and instant messaging
Non digital marketing option
Brochures and fliers

Social media marketing channel
Currently the largest market access in the global market
Access to a high number of clients within a short period
Requires minimum resources hence it is cost effective.
Initial cost required is minimal but can realize high returns in the short and long run
It’s a fast platform when informing the clients about the existence of the product
Allows interactive communication with the clients which makes it easier to influence
their decision making process.
Currently the largest market access in the global market
Access to a high number of clients within a short period
Requires minimum resources hence it is cost effective.
Initial cost required is minimal but can realize high returns in the short and long run
It’s a fast platform when informing the clients about the existence of the product
Allows interactive communication with the clients which makes it easier to influence
their decision making process.
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Reason for choice of social media
marketing at apple corporation
Most of the apple products are used to enhance the social media
experience hence will more profitable.
Creates a competitive advantage for the product due to access to the
high clientele.
The platform present a new trend in the technology world that has
gained acceptance globally
Provides access to the global market
Increases demand for the produce through awareness creation that
prompts the desire to buy the product
The product sold by apple corporation also favors the use of digital
marketing platforms
marketing at apple corporation
Most of the apple products are used to enhance the social media
experience hence will more profitable.
Creates a competitive advantage for the product due to access to the
high clientele.
The platform present a new trend in the technology world that has
gained acceptance globally
Provides access to the global market
Increases demand for the produce through awareness creation that
prompts the desire to buy the product
The product sold by apple corporation also favors the use of digital
marketing platforms
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Website marketing
Customization of the website forms an important selling point for
organizations products.
Need to link it with optimized search engines to make it viable
Website provides more information than other platform including the
company history and other details about the product
Website presents the outlook of the product and is accessible in the
global market with a click on the link
Can be integrated with other methods such as social media
marketing
Its cheap to implement
Customization of the website forms an important selling point for
organizations products.
Need to link it with optimized search engines to make it viable
Website provides more information than other platform including the
company history and other details about the product
Website presents the outlook of the product and is accessible in the
global market with a click on the link
Can be integrated with other methods such as social media
marketing
Its cheap to implement

Reasons for choosing website
The apple corporation has an established website and the resources
needed to run the operation
There is a general change in behavior with people seeking more
information about products from the website
Clients are likely to trust information from the website than
information from any other source
When properly utilized the website offers access to a high market and
allows the client to purchase the products from their location.
It is easy to integrate the website with other marketing channels
The apple corporation has an established website and the resources
needed to run the operation
There is a general change in behavior with people seeking more
information about products from the website
Clients are likely to trust information from the website than
information from any other source
When properly utilized the website offers access to a high market and
allows the client to purchase the products from their location.
It is easy to integrate the website with other marketing channels
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Direct marketing channel
Direct marketing involves communication of the client and selling the
product to a specific person
The channel has a variety of methods used including mailing the
client, instant messaging, and telephone communication
The message communicated through this channel is specific and
addressed to the individual.
Direct marketing can also provide a linkage to other marketing
channels such as website and social networking
The resource requirement is minimum and has high returns
Direct marketing involves communication of the client and selling the
product to a specific person
The channel has a variety of methods used including mailing the
client, instant messaging, and telephone communication
The message communicated through this channel is specific and
addressed to the individual.
Direct marketing can also provide a linkage to other marketing
channels such as website and social networking
The resource requirement is minimum and has high returns
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Reason for choosing direct
marketing
The method is more convincing and allows creation of customer
relationship
The channel is easy to use and implement
Existence of a customer database that allows for communication to
take place
Compatibility with the other marketing channels
Maintenance of customer loyalty through direct engagement
Information stays with the client and can be used fro future reference
or even decision making
marketing
The method is more convincing and allows creation of customer
relationship
The channel is easy to use and implement
Existence of a customer database that allows for communication to
take place
Compatibility with the other marketing channels
Maintenance of customer loyalty through direct engagement
Information stays with the client and can be used fro future reference
or even decision making

Brochures and fliers
brochures present a non digital marketing platform in which the
information is composed in a paper and placed in different locations
for the potential clients.
They are widely used and have gained acceptance especially among
the organizations that have loyal clients.
Brochures serve to inform the client about the existence of the
product
Method of purchase and contacts for the organization are provided for
the interested clients to make purchase.
brochures present a non digital marketing platform in which the
information is composed in a paper and placed in different locations
for the potential clients.
They are widely used and have gained acceptance especially among
the organizations that have loyal clients.
Brochures serve to inform the client about the existence of the
product
Method of purchase and contacts for the organization are provided for
the interested clients to make purchase.
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Reason for choice of brochures
They convey the message for a long time
the brochure presents an overview of the products on offer and can
be accessed by people from different locations
Despite the cost of production of the brochures being high it can be
justified by the ability to attract a high number of clients
The information is specific but could also provide a link to additional
information among the interested clients.
Information cannot be distorted
They convey the message for a long time
the brochure presents an overview of the products on offer and can
be accessed by people from different locations
Despite the cost of production of the brochures being high it can be
justified by the ability to attract a high number of clients
The information is specific but could also provide a link to additional
information among the interested clients.
Information cannot be distorted
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Integration between the channels
The digital channels as well as the offline channels provide a link to
each other allowing clients to access multiple channels
Some such as the website provide more information to the products
on offer which could have been introduced in a different channel
The marketing channels complement each other in different ways
All channels pass similar information to the client however some
could be more detailed than others
They all have a common goal of attracting clients to purchase the
products
The digital channels as well as the offline channels provide a link to
each other allowing clients to access multiple channels
Some such as the website provide more information to the products
on offer which could have been introduced in a different channel
The marketing channels complement each other in different ways
All channels pass similar information to the client however some
could be more detailed than others
They all have a common goal of attracting clients to purchase the
products

References
Appleby, G. (2014, December 9). Appointing Australia’s highest judges deserves proper scrutiny.
Retrieved from The conversation.com: https://theconversation.com/appointing-australias-highest-
judges-deserves-proper-scrutiny-35039
Dormehl, L. (2012). The Apple revolution : Steve Jobs, the counterculture and how the crazy ones
took over the world. London: Virgin.
Kahney, L. (2014). Jony Ive : the genius behind Apple's greatest products. New York, New York:
Portfolio Penguin.
Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: making it work at a
strategic level. Journal of Business Strategy, 34-39. doi:http://dx.doi.org/10.1108/JBS-05-2014-0052
Luxton, S., Reid, M., & Mavondo, F. (2014). Integrated Marketing Communication Capability and Brand
Performance. Journal of Advertising, 1-10. doi:http://dx.doi.org/10.1080/00913367.2014.934938
Yamin, A. B. (2018). Analyzing the Role of Integrated Marketing Communication: Significance of
Incorporation with Social Medias. Fareast International University Journal, 1-17. Retrieved from
https://www.researchgate.net/profile/Ahmad_Yamin5/publication/324561217_Analyzing_the_Role_of_I
ntegrated_Marketing_Communication_Significance_of_Incorporation_with_Social_Medias/links/
5ad58e36aca272fdaf7c1ac1/Analyzing-the-Role-of-Integrated-Marketing-Com
Appleby, G. (2014, December 9). Appointing Australia’s highest judges deserves proper scrutiny.
Retrieved from The conversation.com: https://theconversation.com/appointing-australias-highest-
judges-deserves-proper-scrutiny-35039
Dormehl, L. (2012). The Apple revolution : Steve Jobs, the counterculture and how the crazy ones
took over the world. London: Virgin.
Kahney, L. (2014). Jony Ive : the genius behind Apple's greatest products. New York, New York:
Portfolio Penguin.
Kitchen, P. J., & Burgmann, I. (2015). Integrated marketing communication: making it work at a
strategic level. Journal of Business Strategy, 34-39. doi:http://dx.doi.org/10.1108/JBS-05-2014-0052
Luxton, S., Reid, M., & Mavondo, F. (2014). Integrated Marketing Communication Capability and Brand
Performance. Journal of Advertising, 1-10. doi:http://dx.doi.org/10.1080/00913367.2014.934938
Yamin, A. B. (2018). Analyzing the Role of Integrated Marketing Communication: Significance of
Incorporation with Social Medias. Fareast International University Journal, 1-17. Retrieved from
https://www.researchgate.net/profile/Ahmad_Yamin5/publication/324561217_Analyzing_the_Role_of_I
ntegrated_Marketing_Communication_Significance_of_Incorporation_with_Social_Medias/links/
5ad58e36aca272fdaf7c1ac1/Analyzing-the-Role-of-Integrated-Marketing-Com
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