Marketing Report: Analyzing Apple's Customer Purchasing Behavior

This report examines Apple's customer purchasing behavior and its marketing strategies. It begins with an introduction highlighting Apple's focus on innovation and its impact on the tech industry, particularly with the iPhone 11. The main body delves into the marketing concept, emphasizing the importance of understanding customer needs, wants, and desires to develop effective marketing strategies. It discusses the marketing concept, marketing management orientation, brand loyalty, and the different marketing concepts such as production, product, selling, marketing, and societal marketing orientations. The report highlights Apple's market-oriented approach, emphasizing its focus on customer satisfaction and its ability to adapt to consumer needs. The conclusion summarizes the findings, emphasizing Apple's use of technology to enhance brand value, generate revenue, and the importance of customer and societal marketing orientations. The report references various academic sources to support its analysis.

Customer purchasing and
behaviour

TABLE OF CONTENT
 Introduction
 Main body
 Conclusion
 References

Introduction
This concern brand Apple focusing to their customers, it involves the high technology
and also showing most sophisticated computer devices in the nation has ever seen,
the organization delivered various innovations to their consumers that should
interest every customers and every enterprise professional. The high end gets
attention, but look at the breath, as see apple put their bench mark in market once
again and made annual case for tech industry leadership. They launched I phone
11 will inevitably build on organization’s existing hold in broadcast and mobile
journalism and determines into new territories such as, filmic pro demo, A13
bionic chip with powerful machine.

Main body
This concept focus on marketing data what is the
desire, needs, wants of customers in order to develop
marketing strategies that not only satisfy the needs of
the consumer but also the accomplish the aims and
objectives of the organization. it is the procedure
where getting the right good and services or ideas to
the right people at the right place, time and price, it
utilizes the appropriate promotion techniques and
also looking forward to give the customer services
associated with those goods services or ideas

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Marketing concept referred to the right principle and the
basis of all marketing strategy. It helps to finding the
needs and wants of potential buyers whether
organizations or customers and also providing goods
and services that exceed the expectation of those
buyers. All concepts of marketing are about creating
exchanges. That determines the place when two
parties give something of value to each other and
satisfy their respective needs or wants. A consumer
trades money for a goods and services that exceed the
expectation of buyers.

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. There are various different things that are the both party of
an organization strategy. Sales incorporates actually
selling the organization product or service to the
consumer so that the product or service sells. To boost
exchanges marketers, follow the right principle. in the
concept of apple this organization have adopted the
marketing concept that is based upon the right principle.
The marketing concept is the use of marketing data to
focus on needs of the customers in order to develop
marketing strategies that only satisfy the needs and wants
of the consumer in addition to develop marketing
concepts that identify the buyer needs and then produce
goods, services, that will satisfy them.

Marketing management orientation
It is an approach of commercial enterprise where the
process of product development and creation are
focused on satisfying the needs of customers.
Marketing orientation is a technique that designs
products with abilities to customer. It gives benefit to
the organization in terms of enhance sales and income,
increase commercial enterprise model and market
share, also looking forward to maximize their
customer satisfaction and loyalty, enhance technology
by listening to the consumers, constant changes of
efficiency and effectiveness. It is very essential
because paying attention to the customer increase
loyalty directs to repeat sales.

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. Brand loyalty develop consumer base that will be
resistant to attempts by competitors to steal your
consumer by offering lower prices or special
introductory incentives. Apple is marketed oriented
company as it has grown and developed, it has
consistently added process and features that clearly
address concern and desire express by consumers.
The concern focuses on the customers and their focal
point, it also spends considerable amount of money,
in staff training and development so that appropriate
consumer service can be given. Apple also looking
forward every time to develop or launch new
product, there are various benefits of market
orientation

Marketing concepts
It is approach or strategy that organization implement
to satisfy the consumer needs and demands and also
to maximize profit, enhance sales.
Production concept: it is the old concept of marketing
in this marketing management orientation that guide
seller.
Product concept: It holds that consumer will favour
products that offer the most quality, performance and
innovative features.

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Selling concept: it grabs the idea, customer will not
buy enough of the organization it undertakes a large
scale selling and promotion effort.
Marketing concept: it looking forward to acquiring
aims and objectives that depends upon knowing the
needs and wants of target markets and delivering the
anticipated satisfaction better than their competitors.

Societal marketing orientation
It is the responsibility of marketing concept that holds
that organization should make marketing decisions
not only considering the consumer needs the
organization requirements, but also long term
interest.

Marketing orientation
It is a commercial enterprise philosophy and focus on
identifying the consumer needs and wants and
meeting them. When an organization has a market
orientation approach, it looking forward on
designing and selling goods and services that satisfy
consumer needs in context to be profitable. It
increases the customer satisfaction and loyalty.