Apple Inc.: Decision Makers, Leadership Values, and Recommendations

This report provides an analysis of Apple's leadership, focusing on decision-makers, leadership values, and strategic recommendations. It begins with an introduction to Apple, highlighting its global presence, product range, and business strategy, which emphasizes design and ecosystem capabilities. The report identifies key decision-makers, including CEO Tim Cook and the research and development department, and discusses their approach to decision-making, which is characterized by a top-down method and a focus on maximizing profits. The report then outlines the core leadership values that guide Apple, such as respect, integrity, authenticity, courage, humility, service, and wisdom. Furthermore, the analysis section of the report delves into controversies surrounding Google Voice and iTunes, as well as the Adobe Flash prohibition, highlighting instances where Apple's practices have faced criticism. The report concludes with recommendations for addressing these issues, such as disclosing features and enabling alternative applications. The report also highlights Apple's financial strengths, market position, and competitive advantages, including brand quality and technological advancements. The analysis is supported by cited references.

CONSULTANT
Consultant 0

Consultant 1
Table of Contents
Introduction......................................................................................................................................2
Decision Makers..............................................................................................................................2
Leader values...................................................................................................................................3
Respect.........................................................................................................................................3
Integrity........................................................................................................................................3
Authenticity.................................................................................................................................3
Courage........................................................................................................................................4
Humility.......................................................................................................................................4
Service.........................................................................................................................................4
Wisdom........................................................................................................................................4
Analysis...........................................................................................................................................4
Google voice controversy and iTunes.........................................................................................5
Adobe flash prohibition...............................................................................................................5
Recommendation.............................................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Consultant 2
Introduction
Apple established in 1977 in California. This organization is a global manufacturer and
designer (Porter, 2015). This organization is a marketer of media devices and convenient
cardinal tune players, and personal processers, mobile communication. This is the largest IT
organization in the world by total asset and revenue (Spence, 2019). Apple is known as the
second biggest mobile phone manufacturer organization. Apple sells a variety of networking
solutions, accessories, services, applications, software and third-party digital content. Business
strategy of Apple focuses on the capabilities and design with the ecosystem (Rouse, 2017).
Leadership style of this organization known as a democratic (Renko, 2015). Analyze of the
decision-makers, leaders values, and recommendation has been covered in the following
discussion.
Decision Makers
Persons who control the organization known as decision makers. Decision makers of
Apple are CEO Tim Cook, research and development department and stakeholders (Thomas,
2013). Tim Cook is known as a master of decision makers. Decision makers of Apple choose and
identify the alternative base on the presence and value to consider with the best fits of orientation
like market conditions or economic values. After gathering and finding facts and information
makers choose among alternatives by maximizing profits, regret and minimizing bad
consequence (Lanshinsky, 2011).
The decision makers think as every option and opinion is important. There is a limited
period to mark the choices and other aspects such as the philosophy of the organization. They
shape their decision based on preference and follow the tradition. There are many assumptions

Consultant 3
takes place in the process of decision making to reduce complexity and make the problem
simpler to limited liabilities of individuals and conditions of the organization.
Criteria of decision makers are limited with the numbers and take place to possess all the
information needed in the process of decision-making (Isik, 2017). Apple uses the method of
behavioral decision-making. The choice creation of Apple is depending on an individual with
grounded rationality and limited capability (Rogers, 2016). This organization has a different
approach to decision-making. Apple likes to use the top-down method. The process of decision-
making based on a selected group of persons in collecting ideas and information, but the last and
critical judgment decided by C.E.O.
Leader values
These are the guiding principles of a leader in Apple. They guide and facilitate to make
positive differences by building understanding. They approach leadership as a potential for the
impact the leadership as a problem-solving activity in the process of launching a new product
(Terence, 2011).
Respect
This is revealed by respecting others and self-respect irrespective of differences; treats
others with compassion, empathy and dignity; and the aptitude to make the respect of others in
Apple while launching a new product.
Integrity
This revealed by fulfilling the expectations of Apple customers, keeping promises,
trustworthiness, ethical strength, and moral courage.

Consultant 4
Authenticity
This revealed by principles, integrating values, actions, beliefs, transparency in values,
congruency, and consistency to make a focused life and to give the growth in Apple product
launching sector.
Courage
This revealed by owning a strength of identity to perform with purpose on the behalf of
mutual ground. By taking a position in the expression of adversity and performing confidently in
the facility of justice and inclusion in Apple for employees.
Humility
This is the sense of humility that is had by the decision maker of Apple to aware the
possess boundaries and open to viewpoints dissimilar from one’s individual.
Service
This demonstrated by the promise to extend beyond the individual self-interest in Apple
and personal humility for the sake of a greater cause.
Wisdom
This is demonstrated by the board understanding of an ability to balance and human
dynamics in Apple with the balance interest of many shareholders for making choices and take a
long term viewpoint in making a decision in Apple for a product launch.
Analysis
This organization is a multinational American technology organization. This organization
sells electronic products to customers. This organization claims that own original creations but

Consultant 5
critics claim to combine purchased or stolen designs. Unprincipled business rehearses like rash
litigation, anti-competitive behavior, dubious tax tactics, and manufacture systems as use of
sweatshop labor, issues of customer service, involves environmental destruction additionally,
insufficient security of data, and misleading warranties.
Google voice controversy and iTunes
This organization criticized by preventing users of the iPhone from using the application
of Google Voice on the iPhone. This organization has declined to approve this application.
This organization has a sale the music in the European Union as a particular marketplace.
Their buyers are free to buy services and goods from an associate. They forced other customers
of music and customers to iTunes only by controlling content acquisitions to the nation from
which the details of customer payment created. This organization promised the customers with
the authenticity in their services but not followed the same.
Adobe flash prohibition
Apple changed services to prohibit plans that written in non-Apple permitted languages
from used on the iPhone. This organization has disallowed the other programs and adobe flash
on the iPhone. This is the policy of anti-competitive. The service of humility to the customers
was not followed according to the system of organizational boundaries.
Recommendation
In the contemporary environment of business, Organizations outsource activities of the
business to cheaper destination in countries like India and China. The quality of a product can
create ethical dilemmas. In the electronics industry, new products introduced every year,
mistakes become harder to solve before the introduction of the product.

Consultant 6
For solving the Google voice, controversy organization should disclose the features on
the phones. The organization regarding this should announce the choice to disable these
structures on their phones. The attributes of the organization should announce to remedying this
by new software. These actions will pass regulation on this service of Apple.
For solving this issue of Adobe flash Apple should launch its effective application similar
to this application. They can also enable users for some time to use this application that can
introduce the same application to solve this issue.
Conclusion
This organization is committed to providing benefits to the stakeholders for the long
term. The analysis of the ratio of the organization provides a strong position of liquidity. This
organization has good consistency in profits. This organization has a good financial basis. The
performance of the products of Apple is good enough. This organization is a strong market
contender. This organization has a diversified product line in the market of electronic gadget and
computer. Services and products of the organization are differentiated from its competitors.
Apple has an economically good position and expected to have a growing revenue stream. This
organization has the potential to increase its market share each year.
The strength of Apple is depending on the extensive quality of the brand. Apple has a
strong program of branding and strong advertising to develop a strong image of the brand. The
technological advantage is the strength of Apple over its competitors. Apple spends a lot more on
development and research activities than its competitors. The competitive advantage of Apple
over its customers are a trendy and fashionable image.

Consultant 7
References
Isik, A. (2017). The Approach of Decision Making. Journal of Inter Studies, 80-86.
Lanshinsky, A. (2011). Leadership. Fortune, 45-63.
Porter, M. (2015, 06 14). Apple. Retrieved from The Verge: https://www.theverge.com/apple

Consultant 8
Renko, M. (2015). Entrepreneurial Leadership Style. Journal of Business Management, 54-74.
Rogers, D. (2016, 06 20). Opportunity and Decision Making. Retrieved from ISCM:
https://www.iscm.com.au/2016/04/06/strategic-opportunities-and-decision-making
Rouse, M. (2017). Leadership in Apple. Intelligence Artificielle, 56-65.
Spence, E. (2019). Features of Apple. Forbes, 05-19.
Terence, R. (2011). Apple Orchard System. Leader Values, 188-194.
Thomas, S. (2013). Decision Making. Procedures, 789-987.