This report provides a comprehensive analysis of Apple's broad differentiation strategy. It begins with an overview of the theoretical concepts, including the resource-based view and the external environment. The report then delves into a practical case study, examining Apple's approach through competitive tests and fit tests, evaluating internal and external factors. Performance is assessed through market share, financial statements, and retention rates. Challenges and insights are discussed, including revenue, gross profit, and net income, along with key factors contributing to Apple's success, such as the Apple brand, the iPhone, Apple services, and its presence in China. The report concludes by highlighting the pitfalls of differentiation and the importance of continuous innovation in maintaining a competitive edge, offering a detailed view of Apple's strategic approach.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
