Business Report: Apple Inc. Employee Roles, SWOT, and Training

This report provides a comprehensive analysis of Apple Inc.'s operations, focusing on the roles of employees and their significance within the organization. It begins with an overview of Apple Inc.'s size, structure, goals, mission, vision, values, and objectives. The report then identifies customer expectations in terms of goods and services, followed by a detailed SWOT analysis. A significant portion of the report is dedicated to exploring the roles of employees in achieving organizational goals, emphasizing the importance of training and development. The report also examines the crucial role of HR employees, including the skills and knowledge required for effective performance. Finally, it outlines the requirements for training and development programs within Apple Inc., highlighting their impact on employee performance and innovation. The report draws on various sources to support its findings.

COMMUNITY ENGAGEMENT

INTRODUCTION
Business organisation aims at bringing innovation and creation in operations so that it can
sustain in competitive business environment and accomplish overall goals and objectives.
Organisation focuses on providing training and development to employees so that they can come
up with creative and innovative ideas and it also increases their skills and knowledge. Apple Inc.
is a multinational company that deals in consumer electronics products and services. In this study
report, role of employees within organisation and its importance are explained in brief. And
various skills and knowledge of employees that is needed to carry out specific roles are discussed
as well. SWOT analysis is done and expectations of customers in terms of good and services are
explained further.
MAIN BODY
Size, Structure, Goals, Mission, Vision, Values and Objectives of Apple Inc.
Details Apple Inc.
Sector in which it
operates
Apple company operates its business in private sector and deals in
technological electronics, computer hardware and software, digital
distribution, Fabless silicon designs, etc.
Size Apple company has approx 500 retail stores around world-wide and
provides employment to around 132000 employees(Christensen and
Grant, 2016).
Structure Hierarchical organisational structure is followed in Apple Inc. It has
appointed senior vice presidents for retail stores and for world-wide
marketing.
Products and Services
offered
Apple Inc. offers wide range of products and services such as iPad,
iPhone, Apple Watch and TV. It also offers consumer and
professional software application, OS X, iPhone OS(iOS), operating
systems, Apple Pay, iCloud, various accessories and support
offerings.
Goals and Objectives Apple Inc. goals are to obtain Steller services and products within

strict time frames that posses and provides right value for money of
customers and various other stakeholders.
Mission Its mission statement describes that company focuses on contributing
to world by developing tools and techniques for advanced humankind
minds(Chilvers, 2017).
Vision Apple company' vision statement states that it aims at world's most
consumer- centric corporation and focuses on building a place where
people finds and discovers everything that they want to buy from
online.
Values Its values are customs, standards, qualities and principles which help
in succeeding employees and overall organisation. Apple Inc. aims at
filling real needs and wants of customers and also provides lasting
value to them.
Identification of customers and their expectations in terms of goods and services
Apple Inc. offers wide variety of products and services to its customers. Organisation
aims at meeting needs and wants of customers by providing quality and advanced products and
services to them(Abdullah and et.al., 2014). There are variety of needs and wants of different age
groups of people. Young age group of people or customers expects to have advanced features in
its smartphone, whereas, other people expects to have simplified features that can be used easily.
Apple focuses on dividing market into groups according to different characteristics for
selling its products and services. Various types of segmentations are done including geographic,
demographic, psychographic and behavioural. For example, iPhone, Mac, iPad and iPod are
mostly demanded in urban areas and professional young age people. Young age people, college
students expects from Apple company to provide iTunes, Mac, Apple Pay and iCloud. Urban
population's needs and wants regarding products and services of Apple Inc. includes Apple TV
and watch, iWork and various other accessories as well.

SWOT analysis of Apple Inc.
Apple Inc. SWOT analysis is done to identify strength and opportunities that can be used
to take potential benefits and further focus is made on eliminating and removing weakness and
treats.
Strength
 Brand Image: Apple aims at providing advanced features and technology in its products
and offers quality services as well. This has created brand image and trust of customers
and it acts a strong strength of company(Abugre, 2017).
 Global presence: Apple is popular and demanded by people from all around the world. It
is globally present and aims at managing business segments in proper way. Globally
present organisation gains benefits of large market share and productivity and also
facilitate increased profits.
 Financial strength: Global presence and brand image of Apple company brings benefits
of high financial strength. It generates revenue of 229 billion dollars for its overall
products and services. Sales of iPhones and Mac allows generating high revenue for
Apple Inc.
 Innovation: Apple aims at bringing innovation and advanced technology in its products
and services. Apple's distinct features and innovative ideas are demanded by people and
leads to build trust and loyalty of customers.
Weakness
 Product portfolio: Apple Inc. has limited product portfolio as compared to other
competitors. Apple's portfolio includes many products that have high sales and popularity
while others don't have much.
 Premium image: Apple company enjoys high brand and premium image for its high
quality products and services but it also acts as a weakness. High quality products
requires high cost and needs innovative and advanced technology. High costing products
generally have low market share.
Opportunities
 Launching new products: Apple has the opportunity of capturing larger market share by
introducing new products and increase number of products in its portfolio. Introducing

new and advance products will bring benefits of increasing product portfolio, large
market share, increased revenue and profits.
 Investing in green technology: Apple can gain opportunity by maintaining sustainable
business and protecting environment. This will allow company to increase its brand
image and have faster growth and development of corporation(Apple SWOT Analysis,
2018).
Threats
 Economic fluctuation: Global corporations gets influenced by fluctuations happening in
economic environment which can lead to bring negative effects. Apple Inc. deals in
international markets which faces threat of changes and fluctuation happening in
economy(Anitha, 2014).
 Legal regulations: Apple being a global international company needs to follow various
rules and regulations of countries it is operating in. Apple offers technological products
and services which requires many safety regulations to be followed and this acts as a
threat for company.
Role of employees within organisation which helps in achieving goals
Employees play important role in organisation as they drive innovation and creation in
business activities and comes up with effective solutions to problems. Apple Inc. aims at
distributing different roles and duties among different employees to manage complex activities
and operations of business. These roles of employees helps business organisation to achieve its
short-term and long-term goals and objectives(Armmer, 2017). Some duties played by employee
in Apple Inc. in achieving overall objectives are explained as follows:
 Employees are present at different levels of management and aims at effectively
managing the business and related activities of Apple Inc. for example, employees in top
level of management focuses on developing and implementing plans and policies of
business organisation that guides employees at other levels of management.
 Employees brings innovation and effectiveness in business activities and operations as
well. This is the most important role played by employees in Apple Inc. as innovation is
the lifeblood of company.

 Employees also manages various other employees of organisation and plays role of HR.
The role of HR is considered as most important role as they help in managing employees
in effective way that leads to bring innovation and accomplishes overall objectives.
 Teamwork and team cooperation is managed by employees. Effective communication
between different employees leads to develop effective teamwork which is capable of
managing complex tasks and projects and accomplish overall goals and objectives.
 Employees also plays role of technical expert. Apple Inc. being in technological sectors
needs to come up with innovation and advanced updates. Technical skills and knowledge
of employees will bring expertise opinions and suggestion and advancements which will
enable organisation to achieve overall objectives(Aslam and et.al., 2015).
Importance of training and development
Training and development given to employees benefits organisation to bring innovation
and creation in business and related activities. Apple Inc. aims at bringing technological
advancements and updates in products and services so it provides training and development
programs for its employees. There various benefits of training given to employees which is
explained as follows:
 Training and development programs increases skills and knowledge of employees. It
ensures to identify strength of employees and aims at developing that skilled strength and
which further benefits overall organisation.
 Training ensures to improve and increase performance of employees. These trainings and
development programs enables employees to get clear with their specific roles and duties
in Apple Inc. and increase their performance level(Importance of Training &
Development in Organizations, 2018).
 Employees feel motivated and satisfied when they receive development and training
sessions as these helps in increasing skills and knowledge. Apple Inc. provides training
and development to make employees appreciated and motived for their job(Bherer,
Gauthier and Simard, 2017).
 Employees are guided and directed through the training and development programs and
they tend to put their efforts in right direction. Employees of Apple Inc. aims at
developing innovative ideas and suggestion that facilitate in achieving overall goals and
objectives.

Importance of HR employees within organisation
HR employees aims at recruiting and selecting the best employees within organisation
who are capable of driving innovation and effectiveness in business activities and operations. HR
employee in Apple Inc. plays various vital roles and duties and its importance is explained in
details as follows:
 HR employees recruits and selects the best available candidates for business organisation
that enables and ensures to put efforts in right directions and accomplish overall goals
and objectives of Apple Inc.
 Strategies and plans are developed and implemented by HR Employees. Skills and
knowledge of HR employees help Apple Inc. to developing effective strategies and
policies for company which brings effective and positive benefits.
 HR employees are responsible for driving motivation and satisfaction in other employees
of organisation. HR employees of Apple Inc. provides wages, salaries, bonus and various
other benefits to employees which leads to bring motivation and satisfaction to them.
 Safety and healthy measurements are monitored and maintained by HR of Apple Inc.
various health and safety measures provides benefits to employees and drive
effectiveness in business activities(Black, Shaffer and Thomas, 2015).
 Legal and regulatory matters are handled and managed by HR employees. Apple Inc.
deals in technological products and services which requires lots of legal regulations to be
followed and implementation of various policies. All these are maintained by HR and
they handle legal issues and compliances as well.
Skills and knowledge needed to carry out HR role
HR plays vital role in managing business activities of Apple Inc. which requires specific
skills and knowledge. HR employees requires plenty of leadership and management skills for
carrying out is role, some of them are explained as below:
 HR employees needs to have skills for maintaining effective employee relations as this
bring effective benefits and outcomes. Employee relations is maintained by allowing easy
transfer of information between employee and other levels of management or between
employee and employer.
 HR employees needs to focus on recruiting the best employees within Apple Inc. and also
aims on satisfying them so that they retain in business. Retention of skilled and talented

employees within business organisation will facilitate organisation to reduce employee
turnover.
 Performance appraisal and rewards needs to be provided to employees by HR to make
them satisfied and motivated. Apple Inc. aims at measuring and monitoring performance
of employees and accordingly providing feedback to them.
Requirements of training and development
Training and development is provided to employees in order to improve their skills and
knowledge(Chilvers, 2017). Employees come up with innovative ideas and views that leads to
bring innovation and creation in business activities and operations. Following are given some
requirements of training and development that are considered by Apple Inc.:
 Business organisation can identify need of training and development by analysing and
measuring performance of employees. Performance analysis would guide requirements of
specific training needs.
 Training and development programs are arranged in order to improve and increase skills
and knowledge of employees. Improved skills of employees will bring benefits in
achieving overall gaols and objectives of organisation.
 Implementation of updated technology in apple Inc. will require training and
development programs for employees. This will allow employees to put their efforts in
right direction and result in positive and effective outcomes.
 Apple Inc. adopts to advance delivery of its products and services and it requires and
demands training for employees to effectively manage it and bring positive benefits and
outcomes(Christensen and Grant, 2016).
 Apple Inc. aims at bringing innovation in business activities so that it can bring advanced
and updated ideas and suggestions from employees. This will require various training and
development of programs for employees to drive innovative ideas.
CONCLUSION
Business organisation aims at bringing innovation and creation in business activities so
that it can sustain in competitive business environment. Employees are provided with various
training and development programs so that it can lead to improve their performance level and
also increases their skills and knowledge which benefits in both personal and professional career.

There are various roles and responsibilities of employees that help organisation to accomplish
overall goals and objectives. Skills and knowledge of employees helps in carrying out their
specific roles and also benefits achievement of overall objectives of organisation.

REFERENCES
Books and Journal
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performance”, International Journal of Productivity and Performance Management, Vol.
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Armmer, F., 2017. “An inductive discussion of the interrelationships between nursing shortage,
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Online
Apple SWOT Analysis. 2018. [ONLINE]. Available
through:<https://www.cheshnotes.com/2018/07/apple-swot-analysis-2018/>