Enterprise Systems Implementation at Apple Inc.: A Detailed Report
VerifiedAdded on 2023/01/19
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Report
AI Summary
This report provides a comprehensive analysis of Apple Inc.'s enterprise systems implementation, specifically focusing on Customer Relationship Management (CRM). It begins with an overview of Apple's business, highlighting its innovative approach and the importance of customer relations. The report then delves into the nature of the enterprise systems adopted by Apple, detailing the process of selection and implementation, including the use of CRM tools and cloud-based systems for data collection and customer feedback. It explores the difficulties Apple faced during CRM adoption, such as selecting the right system and ensuring proper training. The report assesses the success of the enterprise systems implementation, emphasizing Apple's focus on customer experience and the use of customer feedback surveys. The conclusion summarizes the key findings, emphasizing the role of CRM in maintaining strong customer relationships and addressing business challenges. References are provided for further reading.
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