Enterprise Systems Implementation at Apple Inc.: A Detailed Report

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Added on  2023/01/19

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AI Summary
This report provides a comprehensive analysis of Apple Inc.'s enterprise systems implementation, specifically focusing on Customer Relationship Management (CRM). It begins with an overview of Apple's business, highlighting its innovative approach and the importance of customer relations. The report then delves into the nature of the enterprise systems adopted by Apple, detailing the process of selection and implementation, including the use of CRM tools and cloud-based systems for data collection and customer feedback. It explores the difficulties Apple faced during CRM adoption, such as selecting the right system and ensuring proper training. The report assesses the success of the enterprise systems implementation, emphasizing Apple's focus on customer experience and the use of customer feedback surveys. The conclusion summarizes the key findings, emphasizing the role of CRM in maintaining strong customer relationships and addressing business challenges. References are provided for further reading.
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Enterprise System
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Introduction
This presentation discusses the following:
Apple Inc. Background
the organisation and explain the problem
nature of the Enterprise Systems that the organisation adopted
and the process
Discusses difficulties the organisation may have faced in adopting
the system
Ways successful the adoption of the Enterprise Systems
Cocnlusion
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Describe the organisation and explain the problem
Apple is known for its innovative features of products and
services. It is being the third imperative organization at
the global level.
The brand feature of iPad and iPhone could mandate to
the organization to keep the customer relation.
Customer relation could affect the productivity of the
organization (Williams, 2014).
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Cont’d
There are certain acts that might be affected by the
customer relation named as
low employee engagement
know the level of customer satisfaction
lack of crucial data
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Cont’d
Customer relations are maintained by generally two factors
effectively use of data and maintaining the customer services
quality both are not possible in Apple without considering the
customer relationship system.
After losing some essential information, the organization has
done the market research and comprehend the enterprise
resources system value and decided to implement the business
procedure to get higher competitive benifits (Middleton, 2017).
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Describe the nature of the Enterprise Systems that the organization adopted
and the process by which it was selected and implemented.
For sustaining the position of the organization in the
marketplace, the organization has needed to implement
the Enterprise Systems and affected the overall
performance of the business (Artto, et al., 2016).
This tool will also assist the firm to secure the time as well
as the cost of the organization by eliminating the manual
process of the business and create the accuracy of the
upcoming result.
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Cont’d
Top management of the organization could also directly
meet employees and inform them to give equal value to
the feelings of consumers in making positive environment
(Lu, et al., 2015).
Through this software, the organization will be capable to
admire the consumers to purchase products and not
forget the feature of products after the using of new
competitors products.
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Cont’d
It is addressed that Apple has not applied the CRM tool
for their own purpose as it has made the CRM technique
for their essential consumers.
By far the main aim of CRM is boosting the positive
experience of customer services to improve the new
existing consumers (Nüesch Alt, and Puschmann, 2015).
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Cont’d
It could mandate to the workforces of the firm to directly
meet with their consumers and comprehend needs and
desires related to products and services and make
changes accordingly for meeting the aim of the study.
By implying the CRM system so widely in their structure,
Apple since has effectively produced a positive lifestyle
experience than the simple purchase (Taylor, et al., 2015).
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Difficulties Apple have faced in adopting the CRM system
Establishment of the CRM system needs a change in the
customer management approach at the level of
organization.
There are different department that might be affected at
the time of implementing the CRM:
IT department
Sales department
Marketing department
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Cont’d
Apple being the leading organization in the consumer electronic
goods such as iPhone, iPad, Laptops, Smartwatches, etc., is not
the exception in experiencing the challenges of implementing
Customer Relationship Management System into its operations
(Kaur, 2016).
Difficulties while adopting the CRM system into the business
Apple experienced are:
Selecting the right type of System
Training
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How successful the adoption of the Enterprise
Systems was for Apple and discussion
regarding the success metrics that the
company used
With the implementation of the Customer Relationship
Management System into the business, the company is
majorly concentrating in confirming that customers gain
an unforgettable experience, in place of just making a
purchase at the store (Middleton, 2017).
Apple concentrates on teaching consumers to appreciate
and love the benefits of the iPhone or iPad (Ellen Grace
Management Consultant, 2014). This remains the central
point of the strategy of the company.
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