Leadership and Management in Apple Inc.: A Business Report Analysis

This business report provides an in-depth analysis of Apple Inc., examining its financial performance, leadership styles, and management strategies. The report begins with a brief overview of Apple's history, products, and financial turnover, highlighting its significant growth and market capitalization. It defines key leadership and management concepts, explores various leadership styles such as autocratic, charismatic, democratic, and laissez-faire, and demonstrates the democratic leadership style employed by Apple's CEO, Tim Cook. The report further discusses the 'Be remix' coaching techniques utilized by Apple's managers and leaders, including positivity, consistent presence, trust-building, and setting a single target. The conclusion summarizes the key findings, emphasizing Apple's democratic leadership approach and the importance of the 'Be remix' coaching techniques for future success and turnover.

Individual Business
Report

Table of Contents
INTRODUCTION.......................................................................................................................1
Brief description of Apple and its financial turnover .................................................................1
Key definitions of leadership and management and various leadership style ............................2
Demonstrating one of the leadership style .................................................................................3
'Be remix' coaching techniques use by managers and leaders within Apple organisation. ........4
CONCLUSION...........................................................................................................................5
REFERENCES............................................................................................................................5

INTRODUCTION
Business report is related with the annual performance of business from which it reflects
the evaluation of a particular issue, financial operations and set of circumstances. In the business
report, it includes significant information and decisions from which the company leads success.
The report includes business report of Apple company. Apple Inc. is an American multinational
technology company founded by Steve Jobs (Akimoto, T., 2018). It has its headquartered in
California and currently is famous for its electronic gadgets and computer software. The report
includes financial revenue of Apple, different leadership styles used by the organisation. Also the
report gives a brief description about 'Be remix' coaching techniques used as a manager in Apple
organisation.
Brief description of Apple and its financial turnover
Apple Inc. is one of the big technological American multinational company founded in
1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. It is famous for designs, consumer
electronics and computer software. Currently there are various products which they sell in the
market including iPhone smartphones, iPad tablet computer, Mac Personal computer, apple
watch, Air Pods and many others. Computer software includes macOS, iOS, iPadOS and many
others. Such computer electronics and Software are operated in more than 25 countries including
Australia, Belgium, Japan, Macao, Singapore, South Korea, Taiwan, Thailand and many others.
Currently, Apple has more than 510 stores in which they are operated.
1

The financial revenue and turnover
In 2004, Apple has a turnover of 8.2 billion and after decades sales and turnover has
exceptionally risen up. At a current state, the financial revenue of Apple is 274.52 billion. The
innovative products which has been given by Apple includes positive changes and growth over
the years. It has been also stated that the share price of Apple has grown more than any other
competitors and it becomes the first trillion dollar company in terms of market capitalization.
The unique invention made by Apple every year leads them to become the largest market
capitalization amongst others.
Key definitions of leadership and management and various leadership style
Leadership and management is all about having a clear vision in an organisation to have a
clear idea about how to achieve goals and success in an organisation. Leadership and
management includes leading all the people who are working in the organisation and
administered them in their daily activities. It can be simply states that there is a need to have
leadership and management in an organisation because to motivate employees, provide resources
to employees, manage their workforce and ensures that they will achieve growth in the coming
years. In relation with the Apple organisation, those who are managers and leaders are working
2

with the best of ability so that their employees will have a greater impact toward the goals of the
organisation. There are various leadership styles including
Autocratic leadership:
In this leadership style, all the decisions will be made by autocratic leader and he will
always take less inputs of their team members. Autocratic leadership generally involves
command and control approach but it can only useful in certain situations because this type of
leadership reflects a dominance towards employees from which there can be a possibility that
employees cannot be able to work with the best potential and inputs. Certain situations in which
Apple can use this type of leadership style where there is need to take some crucial decisions to
be taken, or a person has more knowledge than others and if team members have less
experiences (Khan and et. al., 2018).
Charismatic leadership:
In this leadership style, is called out as a basic form of heroism because it gives an
eagerness in order to achieve goals and success. The charismatic leader motivate their employees
to improve their ways of working and work with the best of ability. Such leaders are
exceptionally talented and has a great skills of communications. In relation with Apple, they can
use this type of leadership when there is workload and if there is a need to increase their turnover
in the market (Lumby, 2019).
Democratic leadership:
In this type of leadership style, leader gives suggestion to their employees for decision
making process. In democratic leadership employees opinions matters a lot in workforce before
approving of the final decision. This type of leadership includes creativity and team spirit in
employees. In relation with Apple organisation, the democratic leadership style can be taken into
the consideration only when there is a need to promote team spirit and cooperation from
employees (Ayeleke and et. al., 2018).
Laissez-faire:
In this leadership style, leaders want their employees to work smoothly and with the best
of ability. A laissez-faire leader trust people in their work system and give them opportunity in
leading various departments. This type of leadership style can be only work when the leader is
highly skilled, experiences and motivated so that they get to know that who and how different
employees can achieve success and growth. In relation with Apple organisation, it can be
3

suggested that they will use the Laissez-faire leadership style by providing the employees regular
feedback and monitoring the team performance (Vasudeva, Paul and Mehta, 2019).
Demonstrating one of the leadership style
The CEO of Apple organisation Tim Cook is seems out to be efficient leader for all
employees by which employees are praising them for his leadership quality. At the time of 1997-
2011 where Steve Jobs was in charge, he had used autocratic leadership but employees were not
happy in his leadership but when Tim Cook was in charge, he proved his efficiency in various
perspectives. At the current state, the CEO of Apple demonstrating the democratic leadership
style. It is because according to Tim Cook, it is important to build consensus among the senior
management regarding the strategic decisions for the business.
In addition to this, Cook granted autonomy to new product development team, so that
employees uses their innovating ideas of designs and features which helps the organisation to
lead success with the best of ability. The main aim and objective of CEO on using democratic
leadership style is to focus on employees ability so that different minds and ideas works together
and achieve growth and success.
4

'Be remix' coaching techniques use by managers and leaders within Apple
organisation.
'Be remix' coaching techniques states that to enable an employee receive coaching from leaders
so that he will achieve objectives and work strategically in an organisation. The four techniques
include
1. Use positivity as a base: Positivity gives ways to achieve growth and success. It is a
responsibility of managers and leaders to use positivity as a base of every employee.
Leaders can use this technique in Apple organisation to motivate employees helps them
in their work management because there can be several barriers from which negativity
can be simply occur however to reduces it, there is a need to have a strong positive
scenario amongst leaders and team members to achieve growth and success. Managers
are responsible for building a positive team and create such type of environment in an
organisation so that sales and turnover will be increase and employees will be happy
towards the organisation.
2. Be a consistent presence: It has been suggested that every employee have ups and down
in their professional and personal life however there is a need to have a consistency so
achieve higher goals and benefits. A leader must have a consistent presence on
employees so that it will create a change and improvement in Apple organisation. A
manager must have a consistent presence on employees so that it will helps them to lead
and make a good impact on others (Wang and et. al., 2018).
3. Trust building: The best leader concentrate more on the success of the team and to lead
the success there is a need to build a trust with their employees. Also, manager uses this
technique in Apple organisation to improve productivity and output.
4. Aim to set the one target: It refers to have a one target to achieve goals and success. In
this technique, managers will set the target which needs to be achieve amongst the
employees and it is a duty of a leader to divide the work with team members and focus
on sights of a single goal.
5

CONCLUSION
The above discussion concludes the Apple is one of the reputed American organisation
which has a financial revenue of 274.52 in 2020. Apple demonstrating the democratic leadership
style so that the company will achieve growth and success. Also, democratic leadership style
refers to the use of innovative ideas of different employees together. In addition to this, managers
and leaders of Apple organisation can use four coaching techniques which are mentioned above
so that Apple will leads success and turnover in the coming year.
6

REFERENCES
Wang and et. al., 2018. Effects of environmental factors on the growth and extension of Valsa
mali in the xylem of apple branches. Scientia Agricultura Sinica, 51(17), pp.3291-3301.
Vasudeva, T., Paul, S. and Mehta, A., Apple Inc, 2019. Systems for managing messaging
conversations. U.S. Patent Application 15/803,444.
Akimoto, T., 2018. Emergentist view on generative narrative cognition: considering principles of
the self-organization of mental stories. Advances in Human-Computer Interaction,
2018.
Ayeleke and et. al., 2018. The Concept of Leadership in the Health Care Sector. Leadership,
pp.83-95.
Khan and et. al., 2018. Followership moderation between the relationship of transactional
leadership style and employees reactions towards organizational change. Polish Journal
of Management Studies, 17.
Lumby, J., 2019. Distributed leadership and bureaucracy. Educational Management
Administration & Leadership, 47(1), pp.5-19.
Wood, B.E., Taylor, R., Atkins, R. and Johnston, M., 2018. Pedagogies for active citizenship:
Learning through affective and cognitive domains for deeper democratic engagement.
Teaching and Teacher Education, 75, pp.259-267.
Munzhelele, F.E., 2019. An investigation into the improvement of maintenance quality in a
production plant through the use of reliability management.
7