This report provides a comprehensive analysis of the marketing strategies employed by Apple Watch Series 6 and Fitbit Versa 2, focusing on their marketing mix elements (product, price, place, and promotion). The report begins with an executive summary and introduction to the concept of marketing, highlighting its importance in business. It then delves into the target market analysis, using the STP (Segmentation, Targeting, and Positioning) model to compare the customer bases for both smartwatches. The main body of the report explores each element of the marketing mix, detailing the product features, pricing strategies, distribution channels, and promotional activities of both brands. The analysis includes the Levitt model for product value, and concludes with a comparative analysis of the effectiveness of each brand's approach, offering recommendations for improvement. References to academic journals and books are included, demonstrating strong research skills. The report concludes by emphasizing the role of market targeting in identifying potential customers and the importance of the marketing mix in determining the success of products and services.