Arab Open University B207B: Apple's Global Trade Environment

This report analyzes Apple's global trade environment, focusing on its marketing strategies, competitive advantages, and future plans. The report examines Apple's innovative features, customer service, and integrated supply chain, highlighting its success factors. It also addresses the challenges faced by Apple, such as technological limitations, brand equity issues, and competition from affordable smartphones. Furthermore, the report explores Apple's future plans, including diversification into the automobile sector and the development of new products. The analysis is supported by references to relevant academic sources, providing a comprehensive understanding of Apple's global operations and its position in the market. The report is based on the Arab Open University's B207B TMA requirements, emphasizing the application of course concepts to a real business example.

APPLE : GLOBAL
TRADE ENVIRONMENT

 Apple is a multinational consumer electronics brand
which is into Smart phones, smart televisions, IPods,
and I watch(Escobar-Rodríguez, 2017)
 .
 Some of the renowned products of the brand included
are Mac personal computer, I phone categories, and I
watch.
 Besides products, it also provides various services
that include Shazem Acosutic, Ilife, and media player
About Apple

 Apple is a global organization as it trades its
products between various countries and
international places.
 It ensures that the very market segment is
given due attention by customizing the
products and services according to the
needs of the target segment.
Apple : A global
organization

 Easy to use innovative features that are
quite attractive to the eyes of the target
segment.
 The company provides the excellent in-store
experiences to the target segment through
its high-quality customer services.
 It always plan ahead of its competitors
through various innovative strategies and
polices thus making it better achieve things
then competitors.
Success factors of Apple

 The company always focuses on
experimenting its products and services
with new and exciting features thus
sustaining it competitive advantage in the
industry.
 It has the highly integrated supply chain
that leads to extensive distribution of the
products.
Competitive advantage

 Apply disregards the price wars the help it
focus on improving its products in the best
possible manner.
 It focuses on simplifying the features of the
products and services in a way that it
appears to be innovative(Florén & Fischer,
2016).
 It extensively studies the audience so that it
can deliver the best results.
Marketing strategy

 It focused on improving the customer
services to the target segment by bringing it
new features to the products and services.
Such as Apple pay feature(Graham, 2016).
 It inspired various target segments that
include students and artists by bringing in the
feature in the products according to the
requirements specified by them.
 It focused on controlling the prices of the
products and services.
Measures taken by Apple
according to the target segment

 Apple faced technological challenges as at one
point, it got exhausted of the options of
experimenting with newer technology with its
products.
 The brand equity of the apple got affected after
the death of its founder Steve Jobs (Gallo, 2008).
 The revenue and growth of the company got
affected in a negativity manner after the Brexit
episode.
 The easy availability of smart phones at
affordable prices give its a competition
Challenges faced by Apple

 By 2025, the company is aiming it diversify
its product line into automobile sectors thus
manufacturing Apple cars.
 In 2020, The Apple plans to come up with
Apple glasses(Farndale, 2017).
 The Titian is the new project of the Apple
that focuses on revolutionizing the Car
industry.
Future plans of Apple

 Escobar-Rodríguez, T. (2017). Facebook practices for business
communication among fashion retailers. . Journal of Fashion
Marketing and Management: An International Journal , 33-50.
 Farndale, E. R. (2017). A vision of international HRM research. The
International Journal of Human Resource Management , 28 (12),
1625-1639.
 Florén, H. R., & Fischer, S. (2016). Entrepreneurial orientation and
human resource management: effects from HRM practices. Journal
of Organizational Effectiveness: , 3 (2), 164-180.
 Gallo, C. (2008). The Presentation Secrets of Steve Jobs:. New York:
McGraw Hill Higher Education.
 Graham, D. (2016, July 13). Working For Apple Was Punishing At
Times, But It Never Felt Like Work. Retrieved August 21, 2019, from
https://www.forbes.com/sites/quora/2016/07/13/working-for-apple-
was-punishing-at-times-but-it-never-felt-like-work/#22ac820b7e5d
References