A Detailed Report on Apple's Global Operational Management

This report provides a comprehensive overview of Apple's global operational strategies. It begins with a brief history of the company, tracing its evolution from its inception to its current status as a multinational corporation. The report then details the company's global presence, outlining the locations of its headquarters, subsidiaries, and retail stores across various countries. It also identifies Apple's key competitors, including Microsoft, Samsung, and Google, and discusses the strategies that differentiate Apple in the market. Furthermore, the report highlights the important characteristics that contribute to Apple's outstanding performance, such as its product placement, design, service quality, quality management, location strategies, and supply chain management. The conclusion summarizes the key findings, emphasizing the effectiveness of Apple's business management processes and its innovative approach to decision-making. The report also references several sources to support the analysis.

Running head: BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
BUSINESS MANAGEMENT
Name of the University
Author Note

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Table of Contents
Introduction................................................................................................................................2
A Brief history of Apple............................................................................................................2
The location of the company and operated area of the company...............................................3
Determine the competitors of the company...............................................................................4
Important characteristics to make this outstanding....................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Topic: Global operational of Apple
Introduction
Business management is one of the most important aspects of delivering the correct
approach to business advancement. Global leaders of business follow different strategies for
that and ensure their productive approach in the market. Apple Inc. is one of the biggest
multinational corporations and that manages electronics, computer software, and digital
distributor of media contents (Lasserre, 2017). The huge variety of products creates an
opportunity to extend their market and all those products are maintaining the same line of
quality and assurance.
The global marketing of Apple and their availability in the world along with the
advantages that Apple produces for people is the key deliverance in this paper. There are
some important characteristics that most of the companies are not used to handle, Apple
delivers those processes efficiently.
A Brief history of Apple
More than three decades, the American multinational technology serves people with
their innovative products and technologies. iPhone, iPad, Apple TV, Apple smartwatch, Mac
Personal computer, Home Pod speakers all these processes are based on macOS or iOS
operating system. The Apple computer company was started in 1976 at a garage, where Steve
Jobs' made ‘Apple I’ computer (Apple.com, 2018). The computers are 50 in numbers and
they sold those at $666.66. At 1976, first Apple company logo was made and three people
made a partnership for the work. In 1977, Apple II computer was made and multimillionaire
Mike Markkula invest $92,000 in this company (Apple.com, 2018). The company publicly
traded in 1980 and in 1981 Apple faced first internal shakeup. Apple launched their ‘Lisa’
model in 1983 and sold 100,000 units with the expensive price tag of $9,995. The Super

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Bowl commercial introduces Macintosh in 1984 and that was an iconic moment for Apple. In
1991, Apple and IBM made a partnership and they generated Power-PC based computer.
Apple released ill-fated Newton in the PDA market in 1993. Windows 95 was the
major competitor of Mac OS at that time and the acquisition with other companies had come
upon that time. Steve Jobs returned as the CEO of the company in 1998 and Apple faced
some financial problems again (Apple.com, 2018). In 2006, Apple releases MacBook Pro
with Intel architecture. The widescreen iPod and touch control process of revolutionary
phones had come from their side in 2007 (Malik, 2013). In 2008, MacBook launched and this
is the thinnest notebook ever introduced before. Steve Jobs’ died in 2011 and Tim Cook took
the responsibility in 2014 and in 2015, use of android was introduced with different music
streaming platforms (Apple.com, 2018). The total net income of the company (US$48.352
billion) showcases their market position. The revenue generated by the company is US$
229.245 billion. The equity is US$ 134.097 billion. 123,000 employees are associated with
the process and that declares one of the bests in the world (Apple.com, 2018).
The location of the company and operated area of the company
Headquarter of Apple is in Cupertino, California, the U.S. however in all the corners
in the world, the company has its subsidiaries and branches for the business expansion. In
case of Mainland China, most of the stores are found after the US. Apple has 42 stores in
China. In Japan, they have 9 stores. In Canada, 29 stores are there. In case of Italy and
Australia, they have 17 and 22 stores respectively. In the UK, Apple as 38 stores (Apple.com,
2018). Availability of Apple have found in Switzerland, Germany, France, Spain, Hong
Kong, Netherland, Sweden, Brazil, Turkey, Belgium, UAE, Mexico, Macau, Singapore,
South Korea, Austria, Singapore, Thailand, India, Taiwan, Saudi Arabia and Israel (Newman,
2014). The list of countries ensures the range of the company and their business
advancement.

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Determine the competitors of the company
The core competitors of Apple are Dell, Lenovo, Samsung, Hewlett Packard,
Microsoft all their different system chain, Sony, Asus, Acer, Toshiba, Pixel, Xiaomi,
Microsoft, Google, and Amazon. Microsoft is the formidable competitor and the windows
operating system used by a large number of customers (Apple.com, 2018). The company is
also moving fast and delivering their products at the base price (Clarke & Boersma, 2017).
Google is the largest search engine and also develop the Android mobile operating system.
Dell, HP, Lenovo all these are competing in case of software management and mobile and
laptop devices.
Important characteristics to make this outstanding
Strategies that initiated by the company make them different and improve their
marketing standard at the outstanding range. The product placement strategies of
advertisement are the prime strategy of marketing. The design good factor and service quality
of the product is unique (Machado, Cant & Seaborne, 2014). The quality management is
incredible and that is the reason they deliver their products through retail, online sales, vendor
process. The location strategy of the company is also innovative (Gunasekaran & Ngai,
2012). The company have stories in more than 20 countries and they are involved with
limited authorised dealers (Apple.com, 2018). The company understands the most profitable
areas of operation and then releases the product in different zones. The supply chain
management is the streamline operation process, that initiated by Apple (Schultz & Dev,
2012). The process of regular monitoring and suppliers' efficiency is the key approach in case
of proper supply chain management. Serialized method of effective tracking making control
over the Apple products through inventory management is also crucial in this process.

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Conclusion
The paper can be concluded that the business management process of Apple and their
enhancement in market is effective, scheduled, and formative and planned. This is the reason
it becomes the best software processing company in modern times. The approach of the
company in the effective decision-making process is innovative and touch of class is always
aligned with that. The paper also highlights the operation and competitors of Apple and their
decision making where they are different from others is also highlighted in this paper to make
a situational understanding of Apple operational process.

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References
Apple.com (2018) Apple Boylston Street retrieved from:
https://www.apple.com/us_kiosk_5000012/shop [Accessed on 13th October, 2018]
Clarke, T., & Boersma, M. (2017). The governance of global value chains: Unresolved
human rights, environmental and ethical dilemmas in the apple supply chain. Journal
of Business Ethics, 143(1), 111-131.
Duhigg, C., & Kocieniewski, D. (2012). How Apple sidesteps billions in taxes. The New
York Times, 28, 1-5.
Gunasekaran, A., & Ngai, E. W. (2012). The future of operations management: an outlook
and analysis. International Journal of Production Economics, 135(2), 687-701.
Lasserre, P. (2017). Global strategic management. Macmillan International Higher
Education.
Machado, R., Cant, M. C., & Seaborne, H. (2014). Experiential marketing on brand
advocacy: A mixed-method approach on global apple product users. The
International Business & Economics Research Journal (Online), 13(5), 955.
Malik, Z. A. (2013). Assessment of apple production and marketing problems in Kashmir
valley. Journal of Economic & Social Development, 9(1), 152-156.
Newman, N. (2014). Apple iBeacon technology briefing. Journal of Direct, Data and Digital
Marketing Practice, 15(3), 222-225.
Schultz, D. E., & Dev, C. (2012). Revisiting marketing: The apple store experience typifies a
new visionfor marketing. Marketing Management, 21(2), 45-47.