Analysis of Apple, Google, Facebook Business Models Case Study Report

This case study analysis examines the business models of Apple, Google, and Facebook, focusing on their evolution and adaptation to the mobile computing landscape. The assignment explores how Apple transitioned from personal computers to consumer electronics and software, Google's shift from a search engine to an open-source mobile operating system provider with Android, and Facebook's transformation into a social networking giant leveraging mobile devices for advertising. The analysis delves into the mobile strategies of each company, including Apple's App Store, Google's Android, and Facebook's use of user data. The study discusses the role of search capabilities in mobile computing and considers the potential for dominance in the internet market. Finally, it assesses the implications of each company's dominance, considering the impact on users and the broader internet landscape. The analysis draws on the concepts of business models, mobile strategy, and market competition, providing insights into the dynamic nature of the technology industry. The study highlights the changing business models of the companies and their strategies for success in the mobile computing market. The report is a student's work and is available on Desklib.

Running head: ANALYSIS OF THE CASE STUDY
ANALYSIS OF THE CASE STUDY
Name of the Student
Name of the University
Author Note

1
ANALYSIS OF THE CASE STUDY
Question 1
The business model of Apple was mainly based on the selling of personal computers
which quickly expanded into consumer electronics and software. The organization entered
the market of mobile computing after the expansion and development of the music industry.
The company then took the mobile computing industry with storm with the help of its various
products like, iPhone, iPod, iPad. Apple has changes its business model by changing the
products and services that are offered to the customers. The company has thereby provided
more than 800,000 apps for its mobile devices and laptops. The apps that are offered by
Apple to the customers have enriched their experience to great levels (Laudon & Laudon,
2015).
Google started its business as a search engine provider to the customers and was able
to attract the attention of a huge number of customers from all over the world. The platform
provided by Google has been able to provide a huge chance to the various advertisers for
advertising their products. The online advertising and search engine related activities have
been a major part of the business model of Google. In the year 2005 Google had acquired
Android, which was an open source mobile operating system. The Android operating system
is provided free of cost to the manufacturers of the smartphones. The business model that was
followed by Google thereby changed from providing search engine services to providing
operating systems for mobile phones (Laudon & Laudon, 2015).
The business model that was followed by Facebook was based on providing a
platform to the students of the university a place to meet and socialise with each other. The
organization has extended its business and has become the largest service based on social
networking in the world. The platform was used for staying in contact with friends and the
expressing their feelings. The organization then found a way to convert the popularity into

2
ANALYSIS OF THE CASE STUDY
dollars. This was done with the help of the extensive use of the mobile devices. In the year
2013, Facebook started increasing the size of its links, photos and the links so that the users
are able to create topical streams. A search engine was also launched by Google to compete
the dominance that has been created by Google in this field (Laudon & Laudon, 2015).
Question 2
Mobile computing has been an important part of the business model of the three
organizations namely, Google, Apple and Facebook. The mobile devices have developed the
market with the help of ubiquitous internet and advanced functionality. The internet access
related activities of the users in the United States have taken place with the help of mobile
devices. The tablets and the smartphones take huge advantage of the growing cloud of the
computing capacity that have been available to the smartphone users. This has led to the huge
competition that has started between the three technology giants (Laudon & Laudon, 2015).
The mobile strategy that has been used by Apple is based on providing the mobile
software applications to the users of the products that are provided by the organization. The
company has become a leader in the mobile software sector with the help of the popularity of
its App Store. Google on the other hand provides mobile computing based facilities to the
customers by providing the Android operating system to the smartphone manufacturers free
of cost. The apps that are provided by Apple to the customers with the help of proprietary
operating systems. The organization sells the apps to the customers, whereas, on the other
hand the Google provides the mobile operating systems to the smartphone manufacturers free
of cost. The mobile strategy that has been used by Facebook is related to the conversion of its
popularity and the user data into advertising dollars. The mobile ad product that has been
provided by Facebook is based on the Sponsored Stories which increased its revenues
(Laudon & Laudon, 2015).

3
ANALYSIS OF THE CASE STUDY
Question 3
The search based capabilities play an important role in the mobile computing related
facilities as this helps the users to find the products and services that they wish to use. The
success of mobile computing depends on the level and capability of the search engine.
Facebook had introduced a search engine to compete with Google in the year 2013. This
search engine is mainly based on the likes and the comments that are placed by the users on
the website. The results are mainly based on the social signals or recommendations provided
by the users. Apple on the other hand used the popularity of its app store for the competing
with its biggest rival Google. The strategy of the two organizations may not succeed in the
market as it is based on the social signals and popularity and not on any specific database
(Laudon & Laudon, 2015).
Question 4
The business model that has been used by Google will be able to dominate the
internet as the search engine of the organization is mainly based on the database that has been
created by the company over the years. The company has been dominating the market for a
long time and will be able to maintain its position with the help of the large database that is
formulated by Google in the years of its operations (Laudon & Laudon, 2015).
Question 5
The dominance of Apple over the internet will be a major issue for the various
customers as the company offers its products to the premium groups. The dominance of
Facebook on the internet will on the other will be an opportunity for the individuals to
socialise with each other and create a network. On the other hand, the dominance of Google

4
ANALYSIS OF THE CASE STUDY
over the internet will assist in providing the internet related services to various customers
across the globe. The organization provides the mobile computing service free cost to the
customers. This has been able to provide Google with a large customer base. This has been
the major reason behind the dominance of Google over the internet for many years (Laudon
& Laudon, 2015).

5
ANALYSIS OF THE CASE STUDY
References
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.