Comprehensive Company Analysis of Apple Inc. - Business Foundation

This report provides a comprehensive analysis of Apple Inc., examining its products, management structure, corporate culture, employee benefits, and financial performance. It begins with an overview of Apple's history and its rise to becoming a global technology leader, highlighting key products like the iPhone and iPad. The analysis delves into Apple's management hierarchy, led by CEO Tim Cook, and explores the company's mission, values, and CSR activities. Employee benefits, including discounts and maternity leave, are also detailed. A key component of the report is the analysis of Apple's balance sheet and financial ratios, indicating a strong financial health. The report concludes that Apple has effectively positioned itself as a premium brand with high profitability. The student uses Harvard referencing style and includes a bibliography. Desklib is a platform where students can find similar solved assignments and past papers.

Running head: COMPANY ANALYSIS
Company Analysis
Name of the Student
Name of the University
Author note

1COMPANY ANALYSIS
Table of Contents
Overview of Apple Inc....................................................................................................................2
a. Company Products.......................................................................................................................2
b. Management of Apple.................................................................................................................2
c. Culture (Mission and Vision of Apple).......................................................................................3
d. Employee Benefits.......................................................................................................................4
e. Employee Related Attributes.......................................................................................................5
f. Copy and Analysis of Yearly Income Statement.........................................................................6
Balance Sheet of Apple Inc.........................................................................................................6
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

2COMPANY ANALYSIS
Overview of Apple Inc
The competitiveness and reputation of a company is based on multiple factors, among
them the quality of products and services. Apple Inc., a market leader in technology, is currently
the highest valued corporation in the world. Founded in 1976 by two college dropouts Steve
Wozniak and Steve Jobs, Apple Inc. has risen through the ranks to become the world's most
dominant company in both stock price and market share (Beattie, 2019).The Founders of the
company had a vision of making computers available in every home. My reason for the choice of
Apple Corporation is based on multiple reasons. First,the Apple Company has remained
consistent in doing what it does best, which is introducing products that make people excited. In
a single decade, the company has managed to introduce the iPad, iPhone, iTunes and iPod which
are some of the most successful products in the technology world. On the same note, the
company has defined its brand by consistency by consistently delivering desirable, quality and
high-end products (Emberton, 2019). Secondly, the distinctiveness of the company is also one of
the features that make it stand out among competitors. Although there is a sea of products in the
market, the company has managed to produce products that stand out from those offered by
rivals. Thirdly, the decision to partner with its main rival Microsoft in 1997 is also an important
reason why I chose it. The genius move demonstrated that Microsoft Corporation did not have to
lose for Apple Inc. to win (Viswanathan, 2019). Finally, the success of the company has also
been contributed by its dynamic business plan. The company has always embarked on market
research to identify what resonates well with its target audience (Viswanathan, 2019).

3COMPANY ANALYSIS
a. Company Products
In case of Apple Inc, the different products which are sold by them include iPhone, iPad,
Apple Watch along with Television which is considered to be the portfolio for the professional
software applications. Apple Inc. helps in designing and markets the mobile communications as
well as media devices such as portable digital music players. The other applications include
watchOS operating systems and range of accessory and support servings. Despite the different
products which are offered by Apple, iPhone has been consistently ranked among popular
devices in world since the release of the same from June 2007 (Prud'homme 2017). IPhone is
considered to be the biggest revenue generator for Apple so far, the company tries to offer
multitude of products across the variety of the different consumer electronic categories
successfully.
b. Management of Apple
Figure 1: Management Structure of Apple Inc

4COMPANY ANALYSIS
(Source: Petronfio 2015)
Tim Cook is the current CEO of the Apple Inc company wherein he tries to follows the
hierarchical structure in the company. The board of directors of Apple oversees CEO and the
different other senior management in the competent position and ethical position of Apple for the
day to day activities (Miller and Maxwell 2016). The BOD helps in ensuring the fact that the
long term interests of the stakeholders are being met and served appropriately. As to satisfy the
duties of Board of Directors, the directors are expected in order to take proactive as well as
focused approach to the respective positions. It helps in setting proper standards which ensures
Apple is committed to the success of business through proper maintenance of high level of
standards of the ethics and responsibility successfully (Li et al. 2016). There are few major
departments such as retail along with other departments which makes the company operate
successfully (Krapfl and Kruja 2015).
c. Culture (Mission and Vision of Apple)
Mission
The mission of Apple Inc is to bring the best kind of user experience to the different
customers through the help of the innovative software, systems along with hardware. Apple
designs different kinds of devices which include the MacBook, mobile devices as well as other
professional software (Gond et al. 2016). Apple has been capable of reinventing mobile phone
with revolutionary App Store and iPhone which helps them in defining future of mobile media as
well as computing devices.
Values

5COMPANY ANALYSIS
 Inclusion and Diversity- It is the first and foremost aspect of Apple Inc wherein
diversity management is the prime approach which is followed to make the employees
feel that they are integral part of the system. Accessibility- Technology is considered to be the most powerful when it encourages
everyone wherein Apple has included SIRI which refreshes the accessibility on a
periodical manner (Chikhale and Mansouri 2015). Supplier Responsibility- The suppliers of Apple play an integral part of the company
wherein they try to bring in the different technological innovation sustainably which
impacts the effectiveness of the company. Environment and CSR Activities- The different CSR activities of the company includes
education to the women in the different parts of country and making products which are
sustainable that will be influencing the company in an appropriate manner
d. Employee Benefits
The different employees, who are part of Apple Inc Company, there are different kinds of
benefits included that are described as follows:
There is inclusion of annual discounts of more than 25% off on the buying of different
gadgets such as iPad, software purchases as well as laptops.
The maternity leave is the other effective aspect wherein the company allows mothers for
taking up to more than 18 weeks of leave with the full pay. Moreover, there is another option
wherein the six weeks more leave is allowed which is without pay (Brejcha 2015).

6COMPANY ANALYSIS
There are shuttle services available which runs to and from Cupertino headquarters to the
different parts of the Bay area. There are subsidized cafes available which helps in offering high
quality of dining at fraction of regular price.
Apple provides multiple kinds of training programs to the different employees who are
part of Apple which makes them feel that they are the most valued employees and their opinions
are valued as well (Bratton and Gold 2017). There are different options available for Apple
employees wherein work from home is the most suitable option provided to them.
e. Employee Related Attributes
In order to work with Apple Inc, the first and foremost quality which is needed by the
BOD and the CEO of the company includes passionate problem solvers who will have the
capability of handling the different kinds of problems in a suitable manner. The minimum
qualification which is required for joining Apple Inc is the bachelor’s degree in the information
Technology department which will be capable of handling the different problems successfully.
The hard working and the passionate workers are highly welcome to work with Apple Inc and
work hard to achieve the goals successfully (Bratton and Gold 2017).
In Apple, it is considered to be the place wherein the world’s most passionate and
smartest people work for creating most innovative products as well as experiences. The different
employees who will be enjoying to work with Apple are the ones who have the capability of
handling the different types of situations in an accurate manner and the learning which will be
offered to them. The training and development of employees are done for the ones who will be
joining Apple and have the courage to face problematic situations calmly and in a detailed
manner as well.

7COMPANY ANALYSIS
f. Copy and Analysis of Yearly Income Statement
Balance Sheet of Apple Inc
Figure 1: Balance Sheet of Apple Inc
(Source: Appleinc.com 2019 )
From the analysis of the Balance Sheet, it can be analyzed that from taking the stock of
Apple’s current assets as well as liabilities, in case of Apple, the company is in the healthy

8COMPANY ANALYSIS
position which is 1.08. It helps in indicating the fact that company has enough current assets on
hand for covering the current liabilities. The balance sheet of Apple Inc breaks down in the
assets wherein the total assets have been amounted to $ 231.839 billion that is effective in
managing the liabilities. From the comparison of the balance sheet of Apple in the last five years,
it has been noted that the financial health of Apple Inc is strong.

9COMPANY ANALYSIS
Figure 2: Financial Ratios Analysis of Apple
(Source: Appleinc.com 2019)
Current Ratio
In case of Apple Inc, the current ratio deteriorated from 2017 to 2018, however, then the
condition of the same improved in the year 2019 which impacted the effectiveness of the
company in a positive manner. Through the same, it can be analyzed that Apple is positioning
them as the premium brand wherein their position has been effective in nature. There has been
increase by 1.28 in the current ratio which is favorable for Apple Inc in comparison to other
competitors which are present in the market.
Quick Ratio
In case of quick ratio, the Apple Inc condition has deteriorated from 2017 to 2018 and in
the year 2019, there has been increase in the level of quick ratio that exceeded the level of
profitability strongly which proves to be the strong point for the company in a successful
manner.
Cash ratio
In case of the cash ratio, Apple’s cash ratio has deteriorated to a large extent in 2017 to
2018; however, there has been high increase and improvement in the level of the cash aspects in
the 2017 year.

10COMPANY ANALYSIS
Conclusion
Therefore, it can be concluded that Apple Inc has been positioned as the effective
companies which have positioned themselves as the premium brand and it has been capable of
earning high level of profitability within a short span of time.

11COMPANY ANALYSIS
References
AppleInc.com 2019 Apple Inc (Online) Retrieved from https://www.appleinc.com [Accessed on
19th December 2019]
Beattie, A. (2019). The Story Behind Apple's Success. [online] Investopedia. Available at:
https://www.investopedia.com/articles/personal-finance/042815/story-behind-apples-success.asp.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Brejcha, J., 2015. Cross-cultural human-computer interaction and user experience design: a
semiotic perspective. CRC Press.
Chikhale, M.M. and Mansouri, M., 2015. An agile and collaborative framework for effective
governance to enhance management in large-scale enterprise business systems: The case of
Apple Inc. Global Journal of Flexible Systems Management, 16(3), pp.283-293.
Emberton, O. (2019). Five lessons learned from Apple’s conquest of the world. [online] Silktide.
Available at: https://silktide.com/blog/2015/5-lessons-learned-from-apples-conquest-of-the-
world [Accessed 12 Dec. 2019].
Gond, J.P., Cabantous, L., Harding, N. and Learmonth, M., 2016. What do we mean by
performativity in organizational and management theory? The uses and abuses of
performativity. International Journal of Management Reviews, 18(4), pp.440-463.
Krapfl, J.E. and Kruja, B., 2015. Leadership and culture. Journal of Organizational Behavior
Management, 35(1-2), pp.28-43.