Competitive Advantage Analysis: Apple Inc. at Walden University

This assignment analyzes Apple Inc.'s competitive advantage, focusing on its brand loyalty and market strategies. The paper begins with an overview of Apple Inc., highlighting its global presence, product range (including iPhone, iPad, and other consumer electronics), and financial success. It then delves into the competitive landscape, mentioning key competitors like Samsung, Nokia, and Huawei. The core of the assignment identifies and explains Apple's competitive strategies, particularly its focus on building a loyal customer base through innovative products and brand differentiation. The assignment cites scholarly sources to support its assertions, emphasizing how Apple's distinct approach has allowed it to thrive despite intense competition. The analysis underscores the importance of brand loyalty as a key factor in Apple's sustained success in the technology market.

Week 5 Assignment Template:
Company Competitive Advantage: Part 1
Prepared by: Replace this text with your name.
Date: Replace this text with the submission date.
Walden University

Part 1: Overview of Competitive Strategy for a Business
Company Information
Considered as one of the biggest technology companies in all across the globe Apple Inc. has it’s
headquarter situated at Cupertino, California. It is an American multinational company involves
in designing and selling consumer electronic products along with computer software and other
luxury electronic items. In fact the iPhone (smart phone) manufactured and sold by the company
is one of most popular and recognizable brand in all across the globe. Apart from that the
company’s hardware also include iPad tablet computer, the personal computer iMac, portable
media player iPad, apple smart watch and apple TV. The company very recently has also
introduced the Airpods wireless earbuds and smart speaker for home.
Founded in 1976 by iconic Steve Jobs, Steve Wozniak and Ronald Wayne the company has
come a long way to be recognized as one of the biggest companies in all across the globe. The
worldwide revenue of the company in 2018 was $265 billion making it the largest technology
company in terms of revenue. The company is also one of the most valuable companies in all
across the globe as it become the first US public company to be valued over $1 trillion. With
more than 504 retail stores stretching in 24 different countries across the globe, the company has
a huge market presence and competitive advantage over its competitors including Samsung
Corporation, Nokia, Huawei and others (Menzella et. al. 2018).
Competitive Strategies
The biggest competitive advantage of the company over its competitors including Samsung,
Nokia and Huawei is the huge brand loyalty that it enjoys. Unlike any other companies including
its competitors the brand loyalty of Apple’s iPhone and other products are incredible. The very
competitive strategy of the company is about manufacturing smartphones, speakers, smart watch,
television, ear phones and other such hardware products to build a loyal customer base separate
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and distinct from others (Yolles, 2018). The products manufactured and sold by the company
have successfully made their niche market without catering to the needs and requirements of the
entire customer base of the industry hence, this has separated the company from its competitors.
As a result iPhone and other such products of the company has distinct and loyal customer base
which has stayed intact despite ever increasing competition in the market (천천천, 2017).
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References
Menzella, F., Biava, M., Bagnasco, D., Galeone, C., Simonazzi, A., Ruggiero, P., &
Facciolongo, N. (2019). Product differntiation: has it an advantage over its
competitors?. Drugs In Context, 9(7), 17-81. doi: 10.7573/dic.212580
Yolles, M. (2018). Competitive Advantage and Its Conceptual Development. SSRN Electronic
Journal, 2(2), 14-41. doi: 10.2139/ssrn.1442604
천천천. (2017). A Study of The Competitive Advantage for Apple Inc. The Review Of Business
History, 31(5), 225-255. doi: 10.22629/kabh.2011.26.2.009
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