Report on Corporate Social Responsibility Practices at Apple Inc.

This report provides a comprehensive analysis of Apple Inc.'s corporate social responsibility (CSR) initiatives, exploring its approach to sustainable development and stakeholder engagement. It examines how Apple integrates CSR into its business strategy, focusing on environmental sustainability, social policy, and economic performance. The report also discusses various models and theories used to assess CSR, such as the Dow Jones Sustainability Index and the Sustainability Assessment Model (SAM). Furthermore, it highlights the importance of linking strategic management with CSR to ensure the organization's future sustainable development and positive impact on the environment. The analysis includes recommendations for improving CSR practices and emphasizes the role of sustainable development indicators in evaluating company performance and social impact. The report concludes that CSR is essential for modern companies, reflecting their responsibility to meet public expectations and contribute to societal well-being. Desklib provides access to similar reports and study tools for students.

Corporate Social
Responsibility

Introduction
 Apple Inc. is an American technological company that designs, sells
and develops consumer electronics, online services and computer
software.
 The hardware products includes the iPhone line of smartphones, iPad
tablet, mac personal computers and many more.
 The software includes the iOS operating systems, iTunes media player
and Xcode.
 As a multinational and the biggest company in the world it has been
tasked to provide corporate social responsibility as a best
practice(Cheng, Ioannou, & Serafeim, (2014).

Sustainable strategy
 Thus, the strategy of sustainable development of the organization
implies an anti-crisis strategy of the enterprise, which is based on the
principles of CSR.
 This fact reflects the current trend of transition from management in
a crisis to crisis management, involving the use of proactive
measures aimed at preventing a crisis.
 Business serves society, and not vice versa(Epstein, 2018).

Development of CSR in Apple Inc
 Accordingly, CSR can be defined as a rational response of the
company to a system of conflicting expectations of stakeholders
aimed at the sustainable development of the company.
 This interpretation of CSR is, in fact, universal, because, reflecting the
characteristics of the specific content of CSR, it is aimed at the
sustainable development of any organization in business i.e.

Cont…
 Accordingly, CSR can be defined as a rational response of the
company to a system of conflicting expectations of stakeholders
aimed at the sustainable development of the company.
 This interpretation of CSR is, in fact, universal, because, reflecting the
characteristics of the specific content of CSR, it is aimed at the
sustainable development of any organization in business i.e.
 A CSR entity in a broad sense is a company engaged in business, in
the narrow sense it is a company that solves the strategic task of
sustainable development. (Frynas, & Stephens, 2015).

Strategy and Theories in CSR
 Experts carry out continuous monitoring of the current activities of
companies to ensure compliance with established criteria for
sustainability.
 Companies with acceptable values of the components of the index
are included in the rating.
 In case of a serious violation of at least one of them, the company
may be excluded from the rating.
 There is another method for assessing the level of sustainable
development of the company using the Sustainability Assessment
Model (SAM), proposed in 1999(Schwartz, 2017). .

Cont…
 In addition, there are methods that assess the degree of sustainable
development of energy companies, covering such important
indicators as economic efficiency, environmental and social
responsibility, innovation activity, etc.
 For example, the Institute for Energy Strategy is developing a family
of sustainable development indexes .
 The main components of sustainable development are divided into
three basic groups that characterize the levels of energy efficiency,
environmental and social responsibility of the company

Model in CSR
 An important feature of the SAM model is the monetization of all
components considered, which ensures their compatibility and the
possibility of necessary adjustments in each particular case.


Sustainable Development
 At present, the term "sustainable development" is quite common in
modern scientific, corporate and political lexicon.
 In recent years this concept has been increasingly used both in the
format of international relations and in program documents of various
levels.
 On the corporate websites of many American and foreign companies,
along with the sections on corporate social responsibility, sections
appear on sustainable development(Schwartz, 2017). .

Cont…
 Naturally, with such an approach, a sustainable development strategy
cannot be effectively implemented in a company.
 The question of how the concepts of "corporate social responsibility"
and "sustainable development" correlate is important.

Cont….
 Many companies, as a synonym for CSR, use the term “sustainability
of development”, and interpret it differently(Tai, & Chuang, 2014)..
 Is the development of the enterprise or the environment in which it
operates sustainable?

Apple Inc sustainability report
 This is not an idle question, and many companies believe that their
responsibility is not to preserve the sustainability of the enterprise’s
development, but to ensure the stable functioning of society as a
whole and its most important institutions (education, health care,
national culture and traditions).