This report provides a comprehensive analysis of Apple Inc.'s marketing strategies, including the key roles and responsibilities within the marketing function and how they relate to the wider organizational context. It compares how companies, specifically Apple and Samsung, use elements of the marketing mix (7 Ps) to accomplish overall industry objectives. The report also includes the development and evaluation of a basic marketing plan for Apple, incorporating SWOT and PESTEL analyses, budget considerations, and metrics for measuring success. The analysis covers aspects such as marketing research, advertising, customer relationship management, and distribution channels, highlighting the importance of marketing in building brand awareness and driving revenue for Apple. This document is available on Desklib, a platform offering a wide range of study resources for students.
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