Analyzing Consumer Behavior: Apple Inc.'s Marketing Strategies Report

This report delves into the significance of consumer behavior for promoting new products, using Apple Inc. as a case study. It outlines Apple's marketing mix strategy and target market, highlighting the company's focus on innovative mobile and software products. The report discusses how Apple evaluates the success of its campaigns, identifies opportunities and issues addressable through consumer behavior insights, and specifies campaign objectives aimed at young adults, business professionals, and middle-class consumers. Key marketing tactics, including product differentiation, premium pricing, strategic placement, and impactful promotions via TV, online ads, and print media, are examined. The report concludes by emphasizing the importance of evaluating campaign success through identifying changing needs, defining marketing metrics, and conducting market surveys to understand consumer behavior, all of which are critical for maximizing profitability and market awareness. Desklib provides access to similar assignments and study resources for students.

Consumer behavior

Introduction
The main aim of this presentation is to outline and discuss
the significance of consumer behavior to promote new
product in the market. The marketing mix strategy and
target market for Apple Inc. also have been explained in the
task. Apple Inc. is one of the biggest leaders in the market
who produces ample of software, accessories, applications
as it also provides various networking solutions to the
customers globally. In today’s era, the company is
maximizing and enhancing the profitability and revenue by
offering innovative mobile and software products to the
customers. Apart from this, the paper discusses that how
Apple Inc. evaluates and analyze success of campaign for
introducing new product in the marketplace.

Issues and opportunities that could be solved
using consumer behavior
Issues and opportunities that could be solved using
consumer behavior have been discussed below.
Opportunities: It is stated that consumer behavior
helps in identifying and analyzing the tastes and
behavior of the key target audience. Along with this,
the company has a chance to maximize and uplift
profitability and outcomes.
Issues: Quality issues related to products can be
resolved and managed with the help of consumer
behavior. The issues related to forecasting and
consumer’s purchase can be minimized with effective
and unique consumer behavior.

Specific objectives for a campaign
The specific objectives for campaign have been
drawn below.
To promote the new products among the
youngsters who are between the age of 18-24
years, studying in university and colleges.
To promote and encourage products among the
businessman, women and middle class people in
order to increase the sale and profitability of
Apple Inc.
To uplift and boost sale by 20% in the
competitive market.

Key target audience
After the various studies, it is reported that Apple Inc. will
target the people who are between 16-24 years old. That
means, it will target young college students who are
studying in universities and colleges.
Along with this new married couple, and professionals
who maintain high income level can be included in the
key target audience of Apple Inc.
The company can also target those women who are willing
or wish to maintain a high and unique status in the
society.
The target audience helps Apple Inc. to maximize the sale
of new product which is being offered around the world.

Marketing tactics
It is stated that Apple Inc. will use marketing
mix which cover 4Ps including product, price,
promotion and place. The marketing mix for
Apple Inc. has been discussed below.
Product: This strategy would be kept in mind
by the company while introducing new
product and service in the market.

Price : The company will use premium pricing
strategy to make unique and dynamic its
products from the rivals.
Place: The company would use unique and
significant place strategy to stay in the
competitive market.

Promotion: It is noted that the company is
well known for its elegant and smart
promotions. The major focus of the firm is on
its innovative products and distinguishing the
products from those of rivalries. Thus, the
firm can use attractive and effective
promotion channels and sources for
increasing revenue and profit margin. In
today’s modern world, Apple Inc. already is
using various channels such as TV, Online
ads, billboards and print media. Hence, the
firm can uses these channels to introduce
new product in the market.

Evaluation of success of the campaign
Evaluation is necessary and significant to
measure and analyze the success and
progress of the firm. There are various ways
to evaluate and determine the success and
progress of campaign, some of the ways have
been discussed below.
Identify the changing needs and
requirements
Define channels and marketing metrics .
A marketing team can be appointed to
monitor and analyze the progress of

Apple Inc. would also increase awareness
among the customers for judging and
measuring profitability and success of
campaign. Market survey and research are
further conducted to analyze and measure
the income level and consumer behavior of
the target audience.

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