Analysis of Apple Inc.'s Marketing Mix: Pricing and Strategy

This report provides an in-depth analysis of Apple Inc.'s marketing mix, specifically focusing on its pricing strategies. The report examines the two primary pricing strategies employed by Apple: premium pricing and freemium pricing. The premium pricing strategy is discussed in the context of Apple's luxury brand image and its commitment to offering innovative features. The report also explores Apple's freemium model, where some services are offered for free, with options for paid upgrades. The analysis includes how Apple's pricing strategies contribute to its competitiveness, brand image, and customer base. The report concludes with a brief discussion of the importance of pricing in the overall marketing mix and references relevant academic sources.

4 P’s of Marketing M
4 P’s of Apple Inc.
Pricing
Apple uses only two types of pricing strategies that are:
 Premium pricing strategy
 Freemium pricing strategy
Apple offers their products and services at premium prices and has set high prices of their
compared with its substitutes products then prices of iPhones are much higher than ot
maximize their profitability. Apple has developed a brand image of a luxurious brand which
In order to ensure their competitiveness, they try to introduce innovative features for their c
and services every year.
Other than this they have also adopted Freemium pricing strategy in which free and pre
focused upon. In this Apple provide some of their products and services for free to custom
for advance version or for much better features. For example: Apple provide 5 GB of iCloud
for more storage capacity they have to pay higher fee. Development of luxurious brand ima
pricing strategy and maintain their customer base and attract more number of customers.
References:
Antonella, S.F., 2017. The Effects of Marketing Mix (4P) on Companies’ Profitability: A Case
France. Journal of Research in Marketing. 8(1). pp.636-640.
Julia, A.R., 2018. Analisis perbedaan persepsi pengguna tentang marketing mix dan preferensi
studi pada pengguna Apple Music dan Spotify.
Introduction:
Marking mix is made up of four unique variables that are interdependent upon each other. These
four unique variables are known as 4 P’s. 4 P’s of marketing mix are: Price, place, promotion and
product. All of them are equally important but pricing is more important
Chosen P: Pricing:
Pricing is one of the most important marketing mix factor which is required to be focused upon by organization
because it helps company in decising overall price of their products and services that can help them in attracting more
number of customers.
About Apple:
Apple Inc. is an American multinational technology company that was founded in 1976 whose main headquarter is
inCalifornia.