Detailed Marketing Plan: Apple Watch Mini Launch Strategy Analysis

This report presents a detailed marketing plan for the launch of Apple's new product, the Apple Watch Mini. It begins with an executive summary, outlining the aims and objectives, which focus on innovation and market share acquisition. A SWOT analysis is conducted, highlighting the company's strengths like innovation, and weaknesses such as pricing. Opportunities, including the growing interest in health and fitness, and threats from competitors like Samsung are also discussed. The plan details segmentation and targeting strategies, focusing on developed countries and middle-income consumers. The marketing mix, including product, price, place, and promotion, is outlined, alongside a competitive analysis that identifies key rivals and Apple's unique selling propositions. Finally, the report discusses monitoring and evaluation methods, such as consumer feedback and market share analysis, to assess the plan's effectiveness, concluding with a summary of findings and recommendations for achieving the set targets.

MARKETING ESSENTIAL

TABLE OF CONTENT
 INTRODUCTION
 MARKETING PLAN
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing plan is a report that outlines marketing strategy of the
industry.
 The planning process is an essential part of the marketing activities
that help the company in developing products or services in the
industry that meet the need of the target market.

Marketing plan for Apple

Executive Summary
 This marketing plan for apple Inc. has been developed with the aim
of successful launch of the new product by the industry. For that
purpose it includes aims and objective, SWOT analysis, marketing
mix, competitive analysis, etc. that help in the effective outlining of
marketing research. The new product is Apple watch mini that is
the series of smart watch.

Marketing Aims and Objectives
The aim of the industry is to provide innovating simple and easy to use products. Following
are the objective of Apple Inc.;
 To grab 15% of the market of non-Apple user within the 2-3 years after new product
launch.
 First year objective- we are aiming of 2% share of the UK market through unit sales
volume of 4,46,000.
 To expand the investment rate to 25% to provide the customers what they want.

SWOT Analysis
Strengths
 Innovation is the biggest strength of the industry. The iWatch
has innovative features that added value to the products.
 Apple is well known for their cool essential gadgets like
iPods as well as for the great technological innovation such
as; the original Macintosh.

CONTINUE..
 Weaknesses
 The price range settled by the company is the biggest
weakness or more cost conscious consumers.
 The battery capacity limit in the new product is also a
downfall for Apple Inc.

CONTINUE..
 Opportunities
 The demand of iWatch is increasing after increase interest
of consumers in health and fitness.
 Software use in iWatch, allow new existing features to be
brought and they have opportunity that future version will
also be hardware upgradeable.

CONTINUE..
 Threats
 There are strong competitors of iWatch that is the threat for
apple such as; Xiaomi, Samsung, Fitbit.
 Concern of public over privacy issue in the smart watch also
appears as a threat for the industry.

Segmentation and target market
selection strategy
Segmenting:
 On the basis of geography, the segment area for the new product is mostly
developed countries and will extend to the emerging marketing in the coming
months.

CONTINUE..
 Targeting:
 As per the strategy, Apple have targeted only selected countries to begin
with.
 The pricing strategy targets the middle income level consumers too.