Analysis of Apple Inc.'s Balanced Scorecard and Strategies

This report provides an analysis of Apple Inc.'s Balanced Scorecard, focusing on its implementation and impact on the company's performance. The report begins by acknowledging the benefits of the Balanced Scorecard, such as facilitating innovation and aligning organizational objectives, while also noting potential challenges related to data efficiency. It then examines how Apple has shifted its focus from technological advancements to customer satisfaction, emphasizing the importance of customer satisfaction, core competencies, market share, and shareholder value. The report suggests that Apple should invest in its core competencies and encourage software developer collaboration to enhance market share. The report also mentions the importance of employee surveys in understanding individual strategies. The report concludes by emphasizing how Apple's strategic approach has allowed them to gain competitive advantages through the Balanced Scorecard method.

Running Head: BALANCE SCORECARD APPLE INC
Balance Scorecard Apple Inc
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Implementation of the Balanced Scorecard method provides the organization with the
benefits of assisting an organization in bringing about added innovation in order to enhance
its performance.
Challenges of the Balanced Scorecard is noted in the lack of efficiency in the terms of
the data that are being used as well as the poor nature of the defined metrics.
The advantages of the balanced scorecard can be noted in the fact that it allows the
leaders to undertake decisions that are aligned in the line of the objectives of the company
(apple.com, 2020).
The outlook of Apple has shifted from its initial concern with technological
advancements towards ensuring customer satisfaction to the potential customers. As such it
has been noted that the organization has considered satisfactions of their customer, the
competencies to their core, the share of the organization in the market and the value of the
shareholders in order to enhance the effectiveness of their performance. These methods as
adopted by the organization has allowed them to gain a competitive advantages through the
usage of the Balanced Scorecard method (apple.com, 2020).
The recommendation for Apple should thereby include the fact that the organization
should invest crucial care in ensuring the competencies of the organization with the core
competitors.
As far, the market share Apple is concerned, beside enhancing the same the
organization is also concerned with influencing other software developers to collaborate
(apple.com, 2020).

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The value for Apple’s shareholders is invested in the vision of the organization along
with their operations. The correlation between several aspects had allowed the organization to
gain added benefits in terms of gaining more investors(apple.com, 2020).
In order to comprehend the commitment of the employees the organization conducts
surveys quite frequently in order to estimate the individual strategies of the employees.

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References
apple.com. (2020). Apple (United Kingdom). Retrieved 18 March 2020, from
https://www.apple.com/uk/