Analysis of Apple Inc.'s Performance and Strategy in Russia

This report provides a comprehensive analysis of Apple Inc.'s performance in the Russian market. It begins with an overview of the company, highlighting its global position and key statistics. The report reviews Apple's international competitive strategies, focusing on customer response, product differentiation, and limited production. It examines the existing organizational design structure, noting its hierarchical nature and control issues. Entry strategies into new regions are discussed, along with production, supply chain management, and human resource management practices across borders. Key management issues and opportunities for improvement are identified, including the need for further decentralization and enhanced HR practices. The report concludes with recommendations for further improvements in organizational flexibility and resource management, supported by relevant references.

Report on Performance of Apple
Inc.
(Operating in Russia)

Introduction
Formally known as: Apple Computer Company.
Founded on April 1 1976
Headquarter: California, U. S.
Industry:
• Computer hardware and software
• Semiconductors
• Digital distribution
• Corporate venture capital
• Customer electronics etc.
CEO: Tim Cook

Overview of the company and current operating
position
• One of top five companies in the
world.
• Revenue generated in 2017: 229.23
Billion US Dollar.
• Total Number Of Employees till 2017:
123 Thousand.
• Total sale of iPhone: 126 million.

Review of company’s international competitive
strategy
The various strategies adopted by the Apple are:
• Response of customers as basis of improvements
and innovation in the products.
• Balance of technical and artistic look of the
products offered by the company.
• Limited production of the products of the
company
• More focus on the products of the company
rather than chain of products.

Existing organisational design structure and
control issues
• The below given structure is followed in the company:

Continue..
Features of the structure of the company:
• Limited flexibility and rigid compliance to
organisational structure.
• Traditional hierarchical method of resources.
• Real control in the hands of top management
of the organisation.
• Tim Cook introduced little decentralisation on
decision making power.

Entry strategies used to enter other
regions/countries
Various strategies used by Apple to enter new region are:
Strategies
Innovative
Idea
Differentiatio
n strategy
Specialisation
Strategy

Operational control, production and
distribution/supply chain management
Production and Supply Chain management in
Apple:

Management of Human Resources across
borders
The various functions performed by Apple for effective human
resource management are:
Recruitment and
Selection
• Hiring the employees
as per their
qualification
• Selecting the
employees as per
their work experience
and allocating them
work as per their
capabilities.
Equal
opportunity
• Equal chance to work
• equal chance to be
get promoted
Appreciation
and recognition
• Appraising the
employees for their
performance
• Giving bonus,
promotion etc.
Improving the
performance of
the employees
Training &
developmen
t

Identify key issues or opportunities for
management
• Further policies can be adopted for providing the
better performance of all the departments of the
company.
• The effective management can also be done in
relation to the production activities by estimating in
advance the expected demand of the products.
• The production limit can also be extended for the
effective results.
• The resources having the good skills must be
retained by giving them timely appraisal and
promotions.

Recommendations
Following steps can be taken by the company for further
improvements:
• Further decentralisation requires and the decision
making power should further be given at lower
level.
• The rigidity that is followed in the company can
also be lessen and the flexibility can be adopted
towards the employees for their effective
performance.
• The human resource and development department
have to be effective.

References
• Schuler, R. and Jackson, S. E., 2014. Human resource
management and organizational effectiveness: yesterday and
today. University Management School, Lancaster, UK.
• Statista 2018, Apple's revenue worldwide from 2004 to 2017 (in
billion U.S. dollars). Available at:
https://www.statista.com/statistics/265125/total-net-sales-of-apple
-since-2004/
. [18 May 2018]
• Vergara, R. A. G., 2012. Samsung Electronics and Apple, Inc.: A
Study in Contrast in Vertical Integration in the 21st Century.
American International Journal of Contemporary Research, Vol.
2 No. 9.
• Vijayalakshmi, L., 2012. Human resource management in global
work place. International Journal of Social Science &
Interdisciplinary Research, Vol.1 Issue 9.