Apple Inc. Contingency Plan: Presentation & SWOT Analysis Project

This project presents an analysis of Apple Inc.'s contingency plan, focusing on key organizational aspects and strategic objectives. It begins with a description of Apple, highlighting its status as a multinational technology company and its place among the 'Big Four' tech giants. The project includes a SWOT analysis, outlining the company's strengths, weaknesses, opportunities, and threats. It also details the company's mission, vision, and core values, such as accessibility, education, and environmental responsibility, which are crucial to its organizational culture and operational structure. The project outlines the goals of the project which include reaching out to more customers and making people aware of its products. The project also mentions how the success of the project will be measured. Furthermore, the project covers project metrics, including the importance of data security and information management, and the importance of maintaining customer satisfaction. References to academic sources and Apple's website are included to support the analysis.

Contingency Plan
EXECUTIVE PRESENTATION FOR APPLE INC.

Organizational Information
 Worldwide renowned
organization
 Multinational American
Technology organization
 Its headquarters is in Cupertino,
California
 Considered as a Big four
technology companies in the
entire world alongside Google,
Amazon and Microsoft.

SWOT analysis
Strength
• Has acquired a global and iconic image
• Utilizes the best possible technology
available
• Referred to as the highly chosen brand
• Proficient Research and Development
Team
• Proper development of Sustainability
Strategy
Weakness
• No indication of marketing promotions
• No distinctive competition available in
the market
• Too high price of the products
• Software compatibility is not supported
Opportunity
• A consistent and proper customer
growth
• Extremely Qualified professionals
• Distribution network is expansive
• Green technology can be used
• Smart wearable technology has been
introduced
• Use of AI
Threat
• Bullied by the counterfeit products
• Increasing competition due to
counterfeit products
• Market penetration
• Lawsuits are quite a lot in number

Market Trend Research

Project objectives
 Reaching out to more customers
 Making people know about
products who are not yet
exposed to Apple Inc. products

How success will be measured
 Adding value to the customers by
products

The value this project will bring to
the organization
 Every project for apple is one of
the most important it innovations
by the organisation that helps it
to be one of the most celebrated
organisations in the world.
Success would only be added to
the company if it is considered as
not this making monetary profits
but also providing help to the
customers.

Project metrics

Contingency plans
 Recroding and distributing
information that are not
passable.
 The information once stored
cannot be oassed on to
somewhere else.

References
Piao, M., & Kleiner, B. (2015). Excellence in the Electronics Industry:
The Comparison of the Organizational Culture among Apple Inc.,
Samsung Electronics and Google Inc. Conflict Resolution &
Negotiation Journal, 2015(1).
Gruber, T. R., Sabatelli, A., Aybes, A., Pitschel, D. W., Voas, E. D.,
Anzures, F. A., & Marcos, P. D. (2017). U.S. Patent Application No.
15/193,971.
https://www.apple.com/diversity/

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