Analysis of Apple Inc.'s Marketing Strategies and Product Orientation

This report provides an analysis of Apple Inc.'s marketing strategies, focusing on its product orientation and how it aims to satisfy customers. The report discusses how Apple Inc. utilizes innovative product development, customer focus, and differentiation strategies, including cost leadership, to maintain a strong position in the market. It references the company's recent product releases, such as the iPhone 8 and 10, and highlights the importance of employee talent and skill in creating high-quality products. The report also examines how Apple Inc. adapts to meet consumer expectations through its technologically advanced products. The report also includes references to academic papers and journals, further supporting the analysis of the company's marketing approach and strategies.

Running Head: Marketing
MARKETING
Apple Inc.

Apple Inc. 1
Apple Inc. is an American corporation which was found in 1976 by Steve Jobs and Steven
Wozniak. The company deals in the products like I pad, iPhone, I cloud, Apple TV, etc.
(Lazonick, Mazzucato & Tulum, 2013).
Apple Inc. is a product orientation company. It is because it produces innovative products
with quality to the customers which helps it in targeting maximum consumers. The company
develop its products and make them attractive for the customers. The products of the
company are produced by keeping in mind that they must edge over the products of the
competitors. The products are made with unique and attractive features which capture the
attention of the customers. The employees of the company are highly talented and skilled
which focus on delivering new to the customer’s every time. They use their strengths and
capabilities which produces high end quality products as a result (Maurya, et. al., 2015).
The company tries to match up the expectations and needs of the customers with the help of
its unique and technologically upgraded products. Apple has come up with its two new
models recently in IPhone which are IPhone 8 and 10. The company is strongly oriented
towards the product and strives for best position in the industry by serving the customers and
making them satisfied through its products. The company also adopt differentiation and cost
leadership strategies in order to improve its profits on the sale of its products (Maurya, et. al.,
2015). This shows that the company is strongly product oriented.

Apple Inc. 2
References
Lazonick, W., Mazzucato, M., & Tulum, Ö. (2013, December). Apple's changing business
model: What should the world's richest company do with all those profits?. In Accounting
Forum (Vol. 37, No. 4, pp. 249-267). Elsevier.
Maurya, U. K., Mishra, P., Anand, S., & Kumar, N. (2015). Corporate identity, customer
orientation and performance of SMEs: Exploring the linkages. IIMB Management
Review, 27(3), 159-174.