THINK DIFFERENT: A Case Study of Apple Inc.'s Post-Jobs Restructuring

This case study examines Apple Inc.'s restructuring following the era of Steve Jobs, focusing on the strategies implemented by Tim Cook. It highlights three key approaches: collaborative approach, media and social friendliness, and shareholder friendliness. The analysis includes an overview of Apple's corporate structure, from the Board of Directors to various management tiers, and presents data on the popularity and sales of Apple products such as iPhones and smartwatches. The study also touches upon Apple's product expansion into areas like iPods, HomePods, Apple TV, and even electric cars, referencing various sources including Apple's SEC filings and reputable publications, providing a comprehensive view of Apple's strategic evolution.

APPLE Inc.
- THINK DIFFERENT

Restructuring Apple After Jobs
After the era of Steve Job, Tim Cook followed
Three different approaches to restructure Apple in
a convenient way.
 Collaborative Approach
Media and Social Friendliness
Shareholder Friendliness

Corporate Structure of Apple
Inc.
First Tier
• Chief Operating Officer
• Chief Design Officer
• Chief Financial Officer
• Senior Vice Presidents
Second Tier
• Vice Presidents
Third Tier
• Managers
• Executives
The Board Of Directors are the ultimate power source and after them
comes the management structure mentioned below :

Popularity of Apple Products Numerical
Brand Value 300.6 bn US dollars
Annual Revenue 229.23 bn US dollars
Sales Of iPhone in 2017 217.16 million
Net Income 48.35 bn US dollars
2015 2016 2017 2018
0
20
40
60
80
100
120
140
160
Unit sells in millions
Sales Stats Of Smart Watch

Product Expansion
Apple iPod
Apple iPhone
Apple Smartwatch
Apple TV
Apple HomePod
Electric Car

References
10-K. (2018). Retrieved from https://www.sec.gov/Archives/edgar/data/320193/000119312514383437/d783162d10k.htm
Apple. (2018). Retrieved from https://www.apple.com/
Harris, M. (2015). Documents confirm Apple is building self-driving car. The Guardian, 14.
Heracleous, L. (2013). Quantum strategy at apple inc. Organizational Dynamics, 42(2), 92-99.
Lehman, G., & Haslam, C. (2013, December). Accounting for the Apple Inc business model: Corporate value capture and dysfunctional economic and
social consequences. In Accounting forum (Vol. 37, No. 4, pp. 245-248). Elsevier.
Morey, T., Forbath, T., & Schoop, A. (2015). Customer data: Designing for transparency and trust. Harvard Business Review, 93(5), 96-105.
Richtel, M., & Chen, B. X. (2014). Tim Cook-Making Apple His Own. New York Times, Technology, 15.
Tran, Q., & Tian, Y. (2013). Organizational structure: Influencing factors and impact on a firm. American Journal of Industrial and Business
Management, 3(2), 229.