Strategic Planning & Business Development: A Case Study of Apple Inc.

This presentation provides an overview of Apple Inc.'s strategic planning initiatives, focusing on long-term business expansion and improved performance. It highlights strategic alliances, capital injection, value chain re-engineering, and expert staff hiring. Key strategies include leveraging the product life cycle, creating demand through advanced technologies, and providing excellent customer service. The presentation also discusses Apple's competitive advantages, core competencies, and the alignment of its vision and mission with social good, emphasizing a Christian perspective on stakeholder satisfaction. Furthermore, it outlines strategic initiatives like incorporating advanced features, expanding into new markets, and employee development plans. The presentation concludes by addressing ethics, corporate social responsibility, sustainability, global considerations, and the importance of strategic alliances, offering recommendations for future growth and innovation. Desklib provides access to similar solved assignments and resources for students.

Strategic planning of Apple
incorporation

INTRODUCTION
This presentation focuses on the strategic planning of the top
management of Apple Company.
It provides long term planning for expansion of the business.
It assists in improving the existing work performance of
company and mitigating the process issues.

STRATEGIC PLANNING OF APPLE
• Entering into the strategic alliance with other
organization.
• Injecting more capital in the business process to
expand the business operation.
• Re-engineering of existing value chain activities.
• Hiring of more experts staff to improve the business
performance.

UNDERTAKEN STRATEGIC PLAN OF APPLE INCORPORATION
• Use of product life cycle method to grab the more
potential market.
• Create the demand for its product by using the
advance technologies in its existing products.
• Render best quality of pre and after sales services.
• The ultimate object of company is to satisfy the
clients.

COMPETITIVE ADVANTAGE OF APPLE
• It benefits its process from its economic of scale.
• It has strong international brand image.
• It follows the competitive product differentiation
strategy to win over the market.
• It follow the product life cycle stage to beat the
competition in market.

CORE COMPETENCY OF APPLE
• Established strong brand image.
• High turnover and international business units.
• Strong after sale services
• Standards products sell and consistent product
development

ARISE OF COMPETITIVE ADVANTAGE FROM THE STRATEGIC PLAN
• It will strengthen the work process of Apple and
distinguish itself from the other rivals in market.
• The research and development department will be
more motivated to develop new invasion in Apple’s
current offering.
• It will allow Apple to enter into customize world
where it could lower down its products price to
reach the potential clients.

VISION AND MISSION OF APPLE COMPANY TO PROMOTE THE SOCIAL
WORKS.
• Christian perspective focuses on the development
of the business for the better satisfaction of
stakeholders.
• The Mission of Apple is to designs Macs, the best
personal computers in the world, along with OS X, I
Life, iWork and professional software.
• It promote the advancement of the technologies to
take the world one step ahead.
• The vision of company is to satisfy clients needs
through its innovative products in market.

STRATEGIC INITIATIVE PLAN OF APPLE
• The main strategic initiative plan of Apple is to
install advance features in its products.
• It promotes all new feature and technologies in its
products.
• It endeavoured towards satisfying clients needs by
offering best quality products on international level.
• It follows standards products in market.

APPLE’S VISION AND MISSION SEEK TO PROMOTE GREATER SOCIAL
GOOD.
• Christian perspective emphasis upon the whole
satisfaction of all the stakeholders instead of one.
• Apple’s vision is to satisfy clients need through the
best quality products.
• It promotes employees' oriented work culture to
push creativity and innovation.

EXPANSION OF BUSINESS
 Tapping the new market (Market development)
 Increase the sales of its product by using the product development
strategy
 Implementation of penetration strategy
 Setting new strategic alliance on the international market to tap the
potential clients.

BENEFITS TO APPLE BY USING PROPER
STRATEGIC PLANNING
 It will assist organization to upgrade its technologies
in timely manner.
 Company could easily tap into new market with its
product development and market development
strategic program.
 It will give the systematic approach to implement
proper strategies in the business.