Apple Inc. - Analysis of innovative company strategies in business

This report analyzes Apple Inc.'s innovative strategies, business development, and leadership. The report examines how Apple leverages innovation to maintain its competitive advantage in the market. It explores the company's ability to adapt to changing market conditions, especially in the context of its innovative culture. The paper delves into the specific strategies Apple employs, such as its focus on product development, the integration of its products, and its approach to business. The report also analyzes the impact of Apple's leadership and management style on its ability to foster innovation and maintain its market position. It examines the role of the company's culture, particularly its emphasis on innovation, in driving its success. Finally, the report provides insights into the company's financial performance and future prospects.

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Apple Inc. is one of the examples in contemporary businesses that qualifies as an
innovative company. At Apple, every business strategy starting from idea development till
supply chain is intertwined with the firm's vision and mission besides the pivotal idea of its
co-founder Steve Jobs'. For example, one of its products, Mac was developed not only to
fulfill the requirements of a computing device, but it exemplified the process through which
people could work with computing devices (Apple Inc., 2017). The company excels in
delivering consumer satisfaction through innovative products, integrated with technology,
uniqueness, and attractiveness. It can be said that Apple leads the information technology
industry by creating new market niches and entering new places with the help of game-
changing innovations like iPad, iTunes, and iPhone (Son, Kim, Park, & Kim, 2018).
The cultural factors of the company focus upon maintaining a superior level of
technology and innovation which indulges creativity and business strategies that challenges
standards and convention of its competitors. Apple's business depends highly in its coherence
and cultural support that acts as a determinant of competitiveness and business leadership,
particularly while addressing rapid technological advancements, aggressiveness, and product
development. Apple's success can be attributed to its leadership abilities and management
style that helps the firm adapt dynamic changes in the business environment. Focusing more
on what they can do to make significant changes, Apple hires innovators capable of creating
greatest offerings. Apple's innovation leaders concentrate on the terms of pipelines and
platforms that can relentlessly push the speed of innovation by leveraging diverse culture,
innovative business processes, and strategic management to seize new market opportunities
and grow business exponentially (Apple Inc., 2017).

References
Apple Inc. (2017). Annual Report: Apple Inc. Retrieved from
http://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_AAPL_2
017.pdf
Son, I., Kim, J., Park, G., & Kim, S. (2018). The Impact of Innovative Technology
Exploration on Firm Value Sustainability: The Case of Part Supplier Management.
Sustainability, 10, 1-17.