Creativity & Innovation in Organisations: Apple Inc. Development

This essay examines Apple Inc.'s approach to creativity and innovation, highlighting its significance in achieving a competitive advantage. It discusses how Apple fosters innovation through its organizational culture and leadership, leading to successful products like the iPhone X and ARKit. The essay analyzes the positive impacts of innovation on Apple's growth, market share, and brand value, while also addressing challenges like resistance to change. Furthermore, it considers potential future developments for Apple, including virtual reality handsets and a diversified workforce, emphasizing the importance of continuous innovation for sustained success. Concluding that Apple's commitment to creativity and innovation is key to its continued growth and market leadership, the essay underscores the value of these strategies for any organization seeking to thrive in a competitive environment. Desklib provides students access to this and other solved assignments.

Running head: INNOVATION 0
Apple Inc.
Innovation and Business development

INNOVATION 1
Creativity and innovation done by Apple Inc.
Apple Inc. was founded in 1976 by Steve Woznik, Steve Jobs and Ronald Wayne. It is an
American multinational company headquartered in California. It develops designs as well as
sells the computer software’s, consumer electronics, and online services (Arocha, 2017). It
mainly targets the premium customers by offering premium quality products. In today’s time,
creativity and innovation has become an important aspect of every organization in order to
gain the competitive advantage. By adopting these aspects in the industry, Apple Inc. has
become one of the most innovative companies in the recent years. The discussion is also
carried on the creativity and innovation done by Apple Inc. From these innovations, future
development in the industry is also discussed.
Apple is regarded as one of the most innovative company by assuring various developments
in products and applying innovative business models. Apple has also built an effective and
efficient innovation system in order to bring creativity among its staff that will further bring
the new ideas and innovation at the workplace (Sarooghi, Libaers and Burkemper, 2015). In
recent year, Apple is also treated as the best-secured future company by adopting innovative
approaches in the organization. The best innovative products of Apple Inc. in the last year
were Apple Watch series 3, Airpods, iPhone X and ARKit. In today’s time, Apple is one of
the best valuable companies by making the outstanding computing devices from Macs to the
watch that people strap on the wrist. It beat out the Square, Netflix, Amazon, and Tencent
who were among the top five companies. The recent iPhone X is the fast selling innovative
device of Apple Inc. It also earns the respect for its traditional innovation of Apple TV, Apple
Music, Carekit. Creativity means creating some new ideas, approaches and based on that
actions are taken. Innovation, on the other hand, is applying those creative ideas in making
some useful products or in generating any useful services or business practices in the
organization. Therefore, innovation is the essence of creativity. In this way, it can be said that
creativity in the organization leads to innovation. In this context, Silverman (2015) stated that
Leaders could not simply command a new culture. In addition, the organization has to
develop the new routines in order to fit into the current organizational culture that will further
embrace the innovation. According to Bryson (2018) collaboration is also one aspect of
culture that cultivate the innovation in organizations.

INNOVATION 2
For ensuring creativity and innovation, it follows a process. Search is the first step in this
process. In this step, it properly research for what it want to improve. It put different fresh
and new ideas into the brain. After this, the next step is to prepare. At this step, it creates the
environment for creative thinking. It believes in avoiding the negative prompts by taking
positive actions. After this, the next step is to create. In this step, it identifies the creative
zone by using questioning, visualization, fantasizing, and imaging in order to create some
ideas in the mind. The last step is innovating. It states that after coming up with some
innovative idea, next comes to test the idea. At this stage, it develops the action plan for
turning the idea into reality. Other than various positive aspects, it also faces negative aspects
by adopting innovation. Sometimes, people also resist the change that are bringing out of
those innovations. There are times when employees or customers do not like the change.
Employees in the organization also many times do not understand the innovation that it wants
to bring in the organization (Snow, 2014). Creativity and innovation is regarded as the main
aspect for organization success. In 21st century, innovation has become significant in the
changing and complex business environment. Drucker (2014) also said that organizations
cannot success without taking innovative approach in the organization.
Leadership in Apple Inc. has helped the industry to bring the creativity and innovation among
employees of the organization. The supportive environment at Apple Inc. is able to inspire
the employees for bringing innovative ideas. It is true that innovation also involves the risks
but organization can get the continuous growth that will help in success of the organization. It
also has an organization culture for bringing the creative innovation. The culture of the
company focuses on bringing high level of innovation that involves the creativity. Innovation
and creativity are the main features of Apple organization culture (Amabile and Pratt, 2016).
The creativity cultural feature always pertains the new ideas that help in improving the
products and its business. The management of Apple also favours the creativity in its
employee’s skills, abilities, and knowledge. This feature of the Apple culture assists the
company in ensuring creativity especially among those employees who have given the
responsibility of product design and development. Thus, creativity in the organization can be
observed in the features of iPhones, iPads and Macs (Serrat, 2017). herefore, culture of
organization helps in maintainting the company capability to satisfy its customer’s
preferences as well as expectation. Taking into consideration innovation, the organization
culture at Apple purely supports the innovation. Due to this, Apple is seen as the best
innovative company of the world. In order to bring innovation, company trains and motivates

INNOVATION 3
its staff so that innovation can come in individual performance. The corporate culture in
Apple facilitates the innovation that is the essential element of Apple Inc. (Meyer, 2018).
Apple Inc. has received various positive impacts by doing innovation in the organization. The
research done by Dara Alami stated that from the edge of insolvency to the world’s most
profitable company, Apple Inc. received various benefits by doing innovation. The focus on
innovative designs as well as strategies helped the company to get various customers. Due to
launching of innovative products such as Iphone, Ipod, it has become the leader in the
industry. It also helped the Apple Inc. to change the future of Apple industry (Dawson and
Andriopoulos, 2014). In 2007 also, the main emphasis in innovation has helped the Apple to
come back from the ruins. By adding the innovative ideas in the industry, Apple is adding
various new features and creating the new hardware. Innovation helps the industry to avoid
the complex features. It is clear that creativity and innovation are two major drivers of the
prosperity in Apple Inc.
It is true that innovation is the essential element to ensure the growth in future. Innovation
has helped the Apple Inc. to coordinate with the changes related to market, environment, as
well as demand of customers. It is taken as the important factor for improving the
performance of organization in a competitive business environment. Through the various
innovations done by Apple, it is proved that technology is the top most priority of people in
today’s time. Apple’s unique business strategy on innovation helps the company to generate
unique designs, development of their own operating systems, application software’s, and
hardware’s. Due to innovation, Apple has created a unique reputation in the electronic
industry all over the world. Apple Inc. believes that serving the customers with high quality
experience helps in attracting as well as retaining the customers. By adopting innovative
approach, it is able to succeed in the market in spite of high competition. By taking the
innovative practices in industry, Apple has won various awards in the category of music and
gadgets. In very less time, their store is able to see the 140,000 applications. Among them,
users have downloaded the 3 billion. The main reason of success behind the Apple industry is
open organization environment that help its employees to welcome the creative ideas from its
employees. The availability of enough resource in the industry has also helped the company
to take various new initiatives. It has also led the Apple Inc. to build its strong brand value for
its products.

INNOVATION 4
Various future developments can be done in Apple Inc. by taking innovative approaches.
Apple Inc. will get the more increment in sales which will further results in more profit for
the company. Both these things will lead to the more market share in the industry. It is true
that in today’s time customers prefer those products that are more innovative and bring new
products all the time. Apple Inc. is the best example of technological innovation for the
customers. Creativity and innovation is the major aspect on which company focuses. This is
the main reason Apple Inc. is growing at greater phase in the market. In future, it can gain
competitive advantage due to the innovations that it is doing in industry. In addition to this, it
can also do the expansion in profitable country due to reputation of its brand. Companies
having more brand image can get various opportunities that are lying in various countries. In
this way, companies can do various developments in future by today’s innovation. The
successful innovation of its phones every year taps the premium customers. Due to the high
disposable income of people in various countries, it has targeted the mainly rich people who
can pay the higher prices for its products (Nagle & Müller, 2017). In a report, it is founded
that in the upcoming years, it will launch the virtual reality handset that clearly shows that its
innovative capacity in recent year is helping the company to come up with new changes. The
main innovation of Apple named “ARKit” will become a boom in the Apple industry in the
coming years (Dormehl, 2017).
Due to its innovation on various new products, it will also able to get the diversified and
talented workforce in future. This will assist the company in its future development. It is true
that efficient and talented workforce can help the company to ensure development in the
industry (Liu, Zhai and Chen, 2018). Apple can do it due to its current innovation. Talented
workforces are also likely to join those organizations that will have the more growth in the
future. Innovation leaves a positive impact in the industry by adopting innovation as major
aspect. It helps the Apple Inc. to improve its products and services in an effective manner.
In the limelight of above discussion, it can be concluded that Apple Inc. is one of the biggest
company by taking various innovative approaches in its industry. In today’s time, it becomes
essential for companies to come up with innovative ideas in order to achieve competitive
advantage. Apple Inc. is also following the same concept by taking innovation as a core
aspect for its success. It also assures the innovative organization culture where employees are
also allowed to give their ideas in the organization (Khan, Alam and Alam, 2015). Various
benefits and future developments are also directly linked by the innovation. Due to the

INNOVATION 5
innovation, more customers will buy the product and stick to its brand. Apple Inc. will also
able to get the various benefits by doing innovation currently. It will easily able to expand its
market in any country due to its brand reputation. In this way, creativity ideas as well as
innovation help the company to grow more profitable.

INNOVATION 6
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INNOVATION 7
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