Individual Report: Innovation Capabilities of Apple Inc. - BM627

This report analyzes Apple Inc.'s innovation management strategies, focusing on how the company develops new products and maintains its competitive edge. It explores various aspects of innovation, including the future of the industry, requirements for innovation, and building future capabilities. The report examines the importance of employee responsibility, innovation processes, and adapting to changing market demands. It also delves into organizational knowledge, knowledge transfer, and cross-functional cooperation within Apple. The report highlights specific examples, such as the launch of new products like the iPad Pro and iPhone SE 2, and the marketing strategies employed. Overall, the report provides a comprehensive overview of Apple's approach to innovation and its impact on the company's success, referencing the company's focus on continuous improvement to meet customer needs and maintain brand image.

Managing innovation

Executive summary:
It can be concluded that managing innovation are the activity of the business which
develop the new products which have variety of the features as per the needs of the customer.
Different kinds of the information required to make the innovation effective and reached to the
successful acclivities of the business. The achieved its objectives when the leader of the business
guides and motivates the employees. Motivated employees works effectively and focused to
increase the profits and sales of the company. Innovation is the important factors which helps to
improve the image of the brand in the different competitive markets.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Future of the industry 2020 and beyond......................................................................................5
The requirements of the innovations in the company in 2020 and beyond:................................6
Building the capabilities of the future innovation for the company............................................7
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Managing innovation refers to the process and practices in which the company introduces
the new things and make the efforts to develop the business in different ways. When there is any
development of the new product and services in the business is known as the innovations. It is
the activity which determine the changes in the management. Apple is the largest company of the
technology which sells electronic items to the customer. The headquarter of the apple is at the
California, US. The products of the apple are iPhone smartphone, iPad, iPod etc. The main aim
of this report is to identify the innovation management in the business of the apple. The strategy
of innovation in the apple is to innovates the models of the business and new products is terrific.
The focus of the apple is not only on the production of the innovative products and but they
maintain the effective models of the business also. In the business environments of the apple
there are various methods which is used to identify the strategy of the innovation which leads to
the success. The thinking of the leaders of the apple is on the bases of the pipeline and the
platforms which push the business towards the managing innovation. This file also determine the
effectiveness of the knowledge of the company and cross functional cooperation which analysis
the ability and the capability of the innovation. For the successful development of the apple there
is the identification of the new products and services in this file. In this report there is the audit of
the innovation development for the introduction of the new products and services in the business
of the apple.
Future of the industry 2020 and beyond.
In the business of the apple there are lots of methods which helps in identify the various
drivers of the innovations. The working environment of the apple these innovation helps to reach
the success and the growth of the business. Apple is the most innovative company and they
innovate the different level of the organisation, teams and the individual of the business (Tidd
and Bessant, 2018). The employees of the apple is very productive and committed in the success
and the growth of the business. Different types of the methods which drives the innovation in the
business of the apple which are described below:
Make people responsible for the innovations: The manger of the apple make sure that
each and everyone who is working in the company is contributed effectively and efficiently in
the creation of the new value. For the achievement of the succeeds there is the need of the good
skills and the tools for the innovation in the business activities. The employees get the training

from the senior authorities of the apple which helps to improve the skills and understand the new
innovation in the working environment of the business. The employees get the proper knowledge
about the new products and services and it will results in the increases in the level of the
productivity (Biemans, 2018). Innovation is possible only when every employees of the apple is
responsible for the innovations.
Development of the innovation process: To drive the innovation in the apple they uses
the process in their business. To make the company innovative teams and people of the apple
uses the structured process which is creative. In the process of the universal creative it involves
the seven steps which helps the apple to select the appropriate steps to solve the problems of the
company, and the innovative ideas could be generated, make improvement in the ideas and facts,
implement the effective and the best ideas, creation of the plan in the business and success and
the growth is to be measured. In the apple there is the innovation because it will develop the new
process and the practices.
Move beyond the development of the new products: The future of the electronic
industry is very high because the demands of the electronic products and services are increasing
day by day. So there is the more chances to achieving the success and the growth for the
electronic companies. Apple is the successful company but they make their efforts which brings
the more profits in the 2020 and beyond. Greater innovation changes the services, channels and
the process of the business which makes the company effective in the present and the future
market (Archibald and Archibald, 2016). Apple provide the device like iPod is the very cool
looking in which the people could purchase and download the music. Fiord making the iPod as
the greater and the effective innovation there is the relation between the music company and the
apple.
The requirements of the innovations in the company in 2020 and beyond:
Apple is the innovate company but the leaders make their efforts effective and efficient
which make the business more profitable in the 2020 and beyond. The leader makes the plan
which improves the level of the performance of the employees they are focussed towards the
achievement of the gaols and objectives. In the current trends the demands of the electronic
products and services are continuously increases people wants attractive products with more
features so the focus of the apple is to fulfil the demands of the customer remain top in the
market of the electronic in the 2020 and beyond. The leader of the apple makes the process and

the practices through which they motivates and encourages the employees so that they contribute
towards the successful implementation of the innovation in the business and which attract the
more and more customer towards the brand electronic products and services (Criscuolo, and
et.al., 2018). The plan which is ,made by the leader which have the strength to retch the business
above the 2020.
Organisational knowledge: There are lots of importance of the organisation knowledge
which helps the business to analysis and determine the ability of the innovation in the business of
the apple. The apple understand how to apply the innovation sin the business to make the
position of the brand in the 2020 and beyond. They identify the appropriate information and the
people in the business which could brings the new and effective ideas of the innovation in the
business as per the needs and wants of the customer of the apple. Every employees of the apple
make the efforts towards the innovation of the business in the 2020 and the beyond (Alexander
and Joe, 2019). The effective understanding of the company about the innovation which
increases the efficiency of the business operation of the apple.
Knowledge transfer: It is the process and the practices of the business from which the
knowledge is transfer from one part of the company to another part. Apple transfers the
knowledge from department to department which helps inn the creation, organisation, capturing
and distribution to make sure that there is the availability of the products and services for the
customer in the present and the future. Without the innovation success and growth of the
business is not possible. Apple introduces the new innovations for the development of the
products and the services and transfer their understanding in their various department because
they create the better ideas and plan for the implementation of the innovation.
Cross functional cooperation: To determine the innovation ideas and the facts in the
apple business there is the needs of the cross functional cooperation which enable the business to
the right direction for the success and the growth in the 20201 and beyond. The cross functional
cooperation is the group in which there is the lost of the people who are experts in the technical
knowledge and works together ton achieve common objectives of the business. These experts
share their knowledge and the ideas and the make the effective decision on the implementations
of the innovations which brings the success and the growth of the company in the future
(Alexander and Joe, 2019). With the aim to become more innovative company the apple

encourages the cross functional collaboration in their business in which each and everyone
focused to achieve the common goals.
Building the capabilities of the future innovation for the company.
The apple is launching the new products which lots of features of the innovation and
attract the number of customer across the world in the 2020. the innovation of the new product
which known as the iPad pro have features of the 3D cameras. It is the first models of the iPad
which is shown in the 2020 sand have the ability to win the large share of the market in the
future by this new development. There is the camera which is then edited with the pencil of the
apple. The focus of the apple is also on the innovating the product with the low cost and best
features. So they are also launching the iPhone SE 2 and inch of this gadget is the 4.7 which have
the feature of the A13 processor and the design of the iPhone 8 where the camera is the single
lenses.
Apple applied the various activities in their business for the success and the growth of the
new products in the markets. They organise various promotion programmes which describe the
features of the new products in the market and attract the customer to book this in advance and
enjoy the features of the products that will results in the successful development of the iPhone
and the iPad in the business and the market. The main aim of the apple is to reach the larger
share of the market to make the effective image of the brand in the minds of the people that the
products are valuable and useful for the public (Alexander and Joe, 2019). As per the demands of
the customer they innovate the products with the low cost and more features. For the successful
development of the new product apple makes the effective design of the teams which works only
top increase the sale of the business and remove their working from the rest of the business of the
apple. So the focus of team is only on the success and the growth new and the innovative
products. They appoint the talented employees in the business which have the effective
understanding of the marketing the new product in the market and gain the larger part of the
market.
The innovation of the new products attain the success and growth only when the effective
teams is managed and maintain for marketing. Apple is already the innovative company and to
remain on the first they make the effective step in their process of the developing the products
with the variety of the features for the public. They make the cost of the new products effective
and efficient which attract the all the people of the world (Mousavi, Bossink and van Vliet,

2018). They users the two types marketing strategies in their business for the promotion of the
products and services ion the market. These two style of the marketing are communication style
and the advertising styles which leads to the achievement of the goals and objectives in the
competitive markets.
In the style of the communication the apple focuses to provide the products and services
to the customer as per their values and the wants so this results that the customer will constantly
uses the products of the business. Customer will uses the products on the continuous bases then it
will rank the brand on the top level and this will increases the cash flow of the business.
In the advertising style apple promotes their products and services with the variety of the
promotion strategies. Apple is the big brand and their style of the promotion is also big which
attract the large base of the customer and make the business on top in the electronics industry
(Prange and Schlegelmilch, 2018). These development of the products which have the friendly
interface attractive design which increase the sales of the business by the helps of the marketing
strategies in the business.
For the introduction of the new product the apple conducts the audit of the innovation
and organisational development.
Leadership
Apple provides the
best style of the
leadership which helps
to guides and directs
the working of the
employees towards the
achievements of the
innovative products
and services (Murthy,
2017). They follow the
autocratic style of the
leadership to promote
the new products in
Innovation Core Competitiveness
Before launching the
new products in the
market apple measures
and identify the impact
of the economies and
the competition on the
business performance
(Awate, Larsen and
Mudambi, 2016).
Competition
influences the
successful operation of
the business and
because customer have
Concept Generation
As per the
requirements of the
customer they identify
the new products with
more features. Apple
launches the new
products in the 2020
which is the iPad and
the iPhone which
fulfils the needs and
the wants of the
customer. And attract
the variety of the
Product
Development
With the ideas and
facts to innovate the
products and the
services develop the
product with the more
features and transfer
these ideas to the
production
departments. For the
effective use of the
customer the
development of the

the markets. people. new product is
possible.
the choices in the
market. But in the
business of the apple is
multinational brand
which hove the large
share of the market.
Process innovation
Apple develop the
innovation in the
process of the
production of the
goods and services
also. Innovating the
process of the
manufacturing make
the production easier
and required the low
cost and saves the time
of the company. The
productivity will
increase if the business
develops the process
in the production.
Technology
Acquisition
To increase the sales
and profits of the
company there is need
to develop the
technology because
success is also
depends on the
technology which is
used by the business
(Chen, Jiao and Zhao,
2016). New and
advanced technology
will makes work
faster and saves the
money and the time of
the business.
Resourcing
For success of the new
product the apple
gives the proper and
the effective training
to the employees to
improve the skills and
System and Tools
In the innovation of
the electronic products
apple use the various
tools and the system
which helps to make
the effective products

the understandings of
the new products.
Development of the
skilled and the talented
employees leads to the
fulfilment of the goals.
and the services.
Software distribution
and remote control in
the working
environment of the
apple makes the
coordination in the
working of the
employees.
Market focus and Open Innovation
The design of the new products and the services which attract variety of the customer to
increases the sales of the business (Wu, Lii and Wang, 2015). The customer will attract to the
product by the proper advertisement on the TV and the social media.

CONCLUSION
From the above study it can be concluded that the innovation management is the effective
process which introduces the new products and services in the business which helps to achieve
the success and the growth of the organisation. To attract the large number of the customer to
attain the market share organisation aims to innovate the products which increase the image of
company. In the businesses the management changes their strategies with the aim to produce the
new products and services which fulfil the needs and wants of the customer. For the
identification of the different drivers of the innovation the organisation uses the different sources
of the information in the business. They take the information about the needs and wants of the
customer from the marketing strategies and then produces the products as per the requirements of
the customer. In the business environment of the organisation there are lots of the methods which
is used such as make the employees responsible for the innovation because employees are the
one who done the activities to achieve the success and growth of the business. There is the need
of the good leader in the business which helps to make the plan effective and prepare the
employees of the organisation towards successful implementation of the new products in the
market. Leader is the one who directs and guides the working of the employees in the
appropriate direction of the business. The employees get motivated and inspire to work effective
and efficient to make the product effective which fulfils the needs of the customer. For the
analysis and determination of the ability and capabilities of the innovation there is need of the
cross functional cooperation in the business. This strategy helps in the creation of the effective
teams in the company which have variety of the technical experts and there focus is on the
common goals.

REFERENCES
Books and Journals:
Alexander, B. and Joe, T. eds., 2019. Managing innovation: internationalization of innovation
(Vol. 34). World Scientific.
Alexander, B. and Joe, T. eds., 2019. Managing innovation: understanding and motivating
crowds (Vol. 32). World Scientific.
Alexander, B. and Joe, T. eds., 2019. Managing innovation: what do we know about innovation
success factors? (Vol. 33). World Scientific.
Archibald, R.D. and Archibald, S., 2016. Leading and Managing Innovation: What Every
Executive Team Must Know about Project, Program, and Portfolio Management.
Auerbach Publications.
Awate, S.S., Larsen, M.M. and Mudambi, R., 2016. Managing Innovation Networks: A
Multiplex Analysis of the Global Wind Power Industry.
Biemans, W., 2018. Managing innovation within networks. Routledge.
Bieraugel, M., 2015. Managing library innovation using the lean startup method. Library
Management. 36(4/5). pp.351-361.
Chen, J., Jiao, H. and Zhao, X., 2016. A knowledge-based theory of the firm: managing
innovation in biotechnology. Chinese Management Studies. 10(1). pp.41-58.
Criscuolo, P., and et.al., 2018, June. MANAGING INNOVATION IN A MULTI-DIVISIONAL
FIRM: WHEN DOES MOBILITY ACROSS DIVISIONS IMPROVE R&D
MANAGERS’PERFORMANCE?. In DRUID Society Conference 2018.
Mousavi, S., Bossink, B. and van Vliet, M., 2018. Dynamic capabilities and organizational
routines for managing innovation towards sustainability. Journal of cleaner production.
203. pp.224-239.
Murthy, J.J., 2017. Managing Innovation and Developing Intellectual Property Strategies for
Firms. SIES Journal of Management. 13(1).
Prange, C. and Schlegelmilch, B.B., 2018. Managing innovation dilemmas: The cube solution.
Business Horizons. 61(2). pp.309-322.
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Wu, L.W., Lii, Y.S. and Wang, C.Y., 2015. Managing innovation through co-production in
interfirm partnering. Journal of Business Research. 68(11). pp.2248-2253.