Organizational Creativity and Innovation: An Apple Case Study (BIZ301)

This case study examines Apple's success as the world's most valuable brand, focusing on its innovative strategies and organizational culture. It explores how Apple identifies customer needs through empathy, focus, and impute, and how its culture encourages innovation. The study also highlights the impact of Steve Jobs on Apple's innovation and development. Apple's multicultural environment, continuous innovation, and customer interaction strategies have contributed to its competitive market position. The analysis draws from various sources to provide a comprehensive overview of Apple's organizational creativity and innovation.

RUNNING HEAD: ORGANIZATIONAL CREATIVIY AND INNOVATION 1
Organizational Creativity and Innovation
A case study on Apple
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Organizational Creativity and Innovation 2
Ans to Q1
What makes apple the most valuable brand in the world by market capitalization and
describe the various innovative strategy of apple?
Apple is known across the world as the world’s most reliable brand. The total brand has
grown by 54 percent in 2017. It grew by 4.2 percent and the individual brand value has gained an
average of 3.1 percent. Apple has struggled to gain the topmost position in the market. In order
to determine the market position of the brand it is necessary to attain sustainable
brand(Apple,2017). During the past few years, Apple has gained an effective market position.
The role is primarily played by the reputation of the brand and its consistent market usage. It is
important enough from the point of view of attaining effective market position. The brand is still
famous after it is over-priced. It is important to analyse the changes and putting forward the
significant brand value in order to secure value in the market(Apple Inc. 2017). The purpose of
the brand is to evaluate effectiveness and gaining market position which is important enough for
attaining better market place. Ever after serious competitor from the brands like Samsung,
Motorola etc; Apple is a famous name for the gadget geek. It’s not due to the product value but
the applicable services that the brand is providing to the people(Armstrong, et al 2014). The most
interesting part about the brand is that, people wait for the next model eagerly in order to buy it.
It is necessary from the point of gaining strategic market innovation. The market is already very
huge that requires putting forward for better policies that will certainly allow in gaining market
place. The brand is consistently improving its value in the market and allow in managing
effective role(Baaghil, 2013).
Ans to Q2
Innovation approach used to identify customer needs:
Apple has been a pioneer of innovative technology and development. They have deployed
effective market strategy that has allowed in gaining significant market place. The brand has
constantly achieved customer attention due to its innovative strategies. The brand has managed
to gain a positive market approach. This is significant from the point of view of attaining better

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qualities. It is important from the point of view of gaining better focused technology and
development(Berthon, et al 2013).
Empathy: Apple does understand the customer needs and develop their product accordingly.
They have learnt to be a better innovator in terms of gaining significant market place and gain
effective market place(Blakeman,2014).
Focus: The purpose is to attain better job and managing a significant focus in order to treat
the issue in managing the focused market place. It is all required to gain a focus that will help in
maintaining a significant brand image and allocating the particular market place. It is necessary
for a brand like Apple to gain focus in a better way that will allow in gaining innovative venture
and managing better growth result. It is important from the point of gaining better opportunities
and venturing into the long term goal of the company. The purpose is therefore to organize
systematic growth and development and acquiring better results(De Mooij,2013).
Impute: Apple is known for its high quality and nature. The brand has enabled a significant
market position that has improved its value. The progress of the brand is arranged through better
steps and procedure. The brand has an overall effective position which has gained effectiveness
on a long run(Doole and Lowe, 2008). For the purpose it is evident to manage the importance of
the brand and delivering effective goals. This is important from the point of generating focused
outcome. After all, Apple has been gaining significant market place with a strategy to gain
focused growth(Dou, et al 2010).
Ans to Q3
Apple culture and how it is encouraging innovation
While most of the business organizations are facing complication due to their complicated
business environment, Apple has been a pioneer of sustainable business innovator. With an
efficient organizational culture and development has allowed in gaining effectiveness. The multi-
cultural environment at Apple has helped them in gaining a competitive market place. This is due
to their continuous innovation and development that they are able to gain a suitable market place.
The purpose here is to ensure systematic growth and development. The effective functional
growth and development will allocate in functioning(Fromm & Garton,2013). The diversified

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culture in the company has helped in managing the challenges and gaining competencies. The
changes has allowed in managing effectiveness and gaining cultural advantage. The purpose is to
fulfil the organizational model and matching up with the individual expectations. This cultural
advancement has helped in gaining effective organizational growth and managing objectives.
The core values were imbibed by Steve Job has contributed in gaining consistent goal. Apple
store across the world has accompanied in gaining effective growth. Apple store has gained
efficient market place through its innovative customer interaction and innovation. These
strategies are important from the point of giving technical support. The purpose of these
strategies has helped in gaining long-term sustainable goals(Graham, 2008). The purpose of
supporting an interactive cultural advancement is to carry the mission statement. The business
culture at Apple is innovative that help in maintaining a balance in guaranteeing growth. It is
important enough for guaranteeing sustainable result and managing growth for long term
purpose. The organizational culture and development has helped in gaining objectives and
managing long term effectiveness. These facilities are important from the point of view of
gaining consistent growth and managing growth in a systematic way.
Ans to Q4
Impact of Steve Job on Apple and his contribution towards innovation and development
With the reign n of Steve Job, Apple has undergone considerable growth and development.
Jobs have entirely changed the way Apple worked. It was often described that the brand has
gained a considerable results due to his leadership skills. The design and the technology on other
hand have helped in improvising the product. It is even evident from the point of view of gaining
adequate results and procuring better results. The organizational results can only be improved by
instituting changes and looking onto innovative business strategies. This has significantly
allowed in managing the business function which in return has helped apple in gaining
competitive strategies. This is important to manage the multi-cultural environment and looking
onto the most innovative business strategy which will certainly allow in managing the
organizational growth. From the point of view of gaining growth, it is important to manage the
changes and acquiring effectiveness. The challenges can be managed by gaining better roles and
responsibilities. The overall growth of Apple was possible due to the efforts made by Steve Job.
The certainty of business growth and development has been possible due to the efforts made.

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The secret organizational potential and development has created long-term effectiveness and
managed all possibilities in order to match the competent results(Hsu, 2014). The purpose of the
organizational development and growth has been possible by managing sustainable growth and
advancement. It is necessary from the point if gathering effectiveness and furnishing possible
results. The overall purpose is to guarantee growth and advancement. The challenges faced by
the company are in terms of managing technological advancement. The changes are effective
from the point of accommodating the space. It is therefore important to enhance the competency
and gaining better role(Kim & Ko, 2012).

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References
Apple, (Online) .Retrieved from: https://www.apple.com/in/iphone-7/specs/ (Accessed on: 31
March 2018)
Apple Inc. (2017). Apple Computer, Inc. - Company Profile, Information, Business Description,
History, Background Information on Apple Computer, Inc. (Online). Retrieved from:
http://www.referenceforbusiness.com/history2/31/Apple-Computer-Inc.html (Accessed
on: 31 March 2018)
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Baaghil, S.A., (2013). The Power of Belonging: A Marketing Strategy for Branding. iUniverse.
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Graham, H., (2008). Marketing strategy &competitive positioning. Pearson Education India.
Hsu, E.,( 2014). Mobile marketing. Haettu, 18, p.2014.

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Kim, A.J. & Ko, E., (2012). Do social media marketing activities enhance customer equity? An
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