Business Management Report: Apple Inc. Innovation and Evaluation

This report examines Apple Inc.'s approach to innovation and idea generation, focusing on how the company fosters and evaluates new ideas for product development and market success. It begins with an introduction defining innovation and idea generation, setting the stage for an analysis of Apple's strategies. The main body of the report delves into the processes used by Apple, including techniques like SCAMPER and SWOT analysis, to generate and evaluate ideas, particularly in the context of innovations like iOS 14. It highlights how Apple selects the best ideas, emphasizing a structured evaluation process involving expert reviews, managerial defense, and financial considerations. The report also discusses the importance of marketing and understanding consumer needs for successful innovation. The conclusion summarizes the essentiality of new ideas for organizational growth and attracting consumers. The report underlines the need for a comprehensive evaluation of all ideas, with justification for selecting the most viable alternatives. It also focuses on the evaluation matrix and ranking options to meet each criteria.

BUSINESS
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAINBODY ...................................................................................................................................3
CONCLUSION ...............................................................................................................................4
REFERENCE...................................................................................................................................5

INTRODUCTION
The value created by people for generating and implementing new ideas is considered to
be an innovation. In which ideas are the main important source of innovation. Idea generation
refers to creating, developing and communicating the abstract, concrete or visual ideas(Barry,
2017). In order to carry out this essay an Apple Inc. organisation is chosen to explain the nature
of innovation and idea generation. In this report it will be discuss how company will select the
best idea of innovation and how they evaluate and justify that selected idea for achieving
success.
MAINBODY
Idea generation is the process of making, developing and communicating the
conceptional, concrete or visual ideas. It is the first step of idea management funnel which
mainly focuses on coming up with possible solution to detected the actual performance and
opportunities. And the process which converts ideas or invention into good service which creates
value is termed as innovation. It involves the measured application of information, vision, and
initiatives in impulsive grater values from resources as well as it includes all process by which
new idea generation is converted into useful products. In order to generate new ideas, Apple Inc.
use various tools and technique namely, SCAMPER, brainstorm card, analogy thinking and so
on(Batko, 2016). They bring IOS 14 innovation in iPhone, this app library automatically
organise all of users app into one simple and easy to navigate view and intelligent surface apps
that may help end user.
According to the view point of Lombardi (2019), innovation helps to create new methods
for alliance creation, joint venturing, flexible working hour, attract & influence number of
buyers. If an organisation bring creativity and innovation into their products then they will be
able to attract ample number of people and towards their goods and services. The will increase
the sales and profit of company and aids to maintain the position at marketplace. For this
company needs to do marketing in order to identify the needs and demands of consumer for
satisfying their consumer. If they will not do that then their will be chances of failure. So it is a
risk- taking process because they are creating new market.
Organisational innovation is not only the process of creating new ideas for business it is
also about reviewing the ideas or inventions in order to determine best ideas for growth and
success of company(Hajduk, 2016). It is a simple process in which manger of firm reads all

batch of ideas and then selected those they believe will work best for their firm. In context of
Apple Inc. they use a structural evaluation process for identifying best option for introducing
IOS 14 that is obstinate below:
 Determine ideas that are most likely to succeed as innovation for firm.
 Make sure that complete idea are reviewed by all people with proper expertises in order
to understand what would be necessary to implement idea and what might go wrong.
 Allow middle level manger to defend the idea to senior manager, stakeholder, and
financial officers for granting budgetary support of ideas.
 Bring out to review a big numbers of ideas in effective manner.
 Change that ideas by determining the potential execution problem and make suitable
action to eliminate those problem.
Expertise of idea reviewing use evaluation matrix to compare the alternatives with the
fixed criteria and then authority rank all these options to meet each criteria. Along with it they
gives their view or comments while elaborating the ranking and suggesting the ideas might be
improved by adding or eliminating some features. SWOT analysis also use while evaluating the
options(Lambert, 2017).
After evaluation of all ideas it is important to select one idea for execution of plan. This
plan will give a huge growth and profit to company. Because of clarity and integration this will
attract large number of consumer. Along with it the stability and durability of Apple product is
very good which brings loyalty to the consumer. So the selected option will be the best option for
Apple Inc. in order to reach organisational goal.
CONCLUSION
From above essay it has been been concluded that it is very essential for any organisation
to generate new ides for innovation to get growth and success as well as for attracting large
number of consumers towards their goods and service. While implementing any idea or
invention it essential to evaluate all ideas with justification for selecting best alternative and is
done by the higher authorities of organisation.

REFERENCE
Books & Journal
Barry, W.S., 2017. Airline Management: Business Management in Transport 3 (Vol. 2).
Routledge.
Batko, M., 2016. Business Management Simulations-a detailed industry analysis as well as
recommendations for the future. International Journal of Serious Games, 3(2), pp.47-65.
Hajduk, S., 2016. The concept of a smart city in urban management. Business, management and
education, 14(1), pp.34-49.
Lambert, D.M., 2017. The supply chain management and logistics controversy. In Handbook of
logistics and supply-chain management. Emerald Group Publishing Limited.
Lombardi, R., 2019. Knowledge transfer and organizational performance and business process:
past, present and future researches. Business Process Management Journal.
Nuthall, P.L., 2018. Farm business management: the human factor. CABI.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Waring, S.P., 2016. Taylorism transformed: Scientific management theory since 1945. UNC
Press Books.