This report provides a detailed innovation plan for Apple Inc., focusing on the development of self-driving vehicles. It begins with an executive summary outlining the core idea: leveraging Apple's existing capabilities in hardware, software, and services to enter the automotive market. The report analyzes three key Apple innovations—the iPod, Apple Services (iTunes and AppStore), and Apple Watch Series 4—to establish a foundation for the proposed self-driving car project. The plan emphasizes user involvement, fast integration of existing technologies, prototyping, and cross-functional management to ensure success. The analysis covers the streamlining of current capabilities, design thinking of innovation, time, costs, resources, prototyping and testing capabilities and cross-functional management. The report also discusses the impact of future innovations on the innovative idea. Overall, the report suggests that Apple's move into self-driving technology is viable and could increase its profitability and customer base by diversifying its product range.
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