A Case Study of Apple's Innovation and Creation: Strategy and Impact

This case study examines Apple's approach to innovation and creation, highlighting its product differentiation strategy, platform strategy, and iterative customer involvement. It analyzes how Apple utilizes these strategies to maintain a competitive edge in the global market, emphasizing the importance of technology and customer feedback in its product development. The study also delves into the impact of Steve Jobs on Apple's culture, focusing on his vision for design and technological advancement. Furthermore, it explores the roles of employees in fostering innovation and the company's commitment to constant learning and adaptation to customer needs. The case study concludes by emphasizing the importance of technological advancement, customer-centric approaches, and the implementation of life cycle stage strategies for sustainable business success. The study uses provided references from academic journals to support its assertions.

APple
Innovation and creation
Apple Incorporation
Name of the Author-
University Name-
[Type the abstract of the document here. The abstract is typically a short summary of the contents
of the document. Type the abstract of the document here. The abstract is typically a short
summary of the contents of the document.]

Introduction
With the ramified innovation in technologies and economic development, many
organizations are gaining momentum throughout the time. It is analyzed that innovation,
creation and strategy are the key pillar for the business success. It is analyzed that Apple has
been leading the domestic and international market by using the product differentiation
strategy by adopting the consistent development in the Apple organization.
Use of the innovation and strategy work together at Apple
Apple is the international business organization indulged in manufacturing and selling
electronic tools and items in the market. However, the main strategy which is followed by the
Apple is Platform strategy and Iterative customer involvement strategy in market to compete
with its rivals. These two strategies are also accompanied with the innovative technology and
system in its business. It is analyzed that these two strategies are followed by Apple to make
the changes in its value chain activities and set up automation and advancement in its existing
process. A platform strategy adopted by the Apple was adopted with a view to allow all the
employees, suppliers and other staff members to connect with each other’s. It set up
automation in its value chain activities and strengthens the business outcomes in effective
manner. By using this strategy, Apple adopted the innovation work process in its value
process and allowed employees to work efficiently. Another strategy was to use Iterative
customer involvement strategy which would help company to customize its advance tools and
items as per the client’s need and demand. It will clearly push company to adopt innovation
in its offered products as per the client’s need and demand (Corsi, & Morin, 2015).
Innovation approach of Apple
The innovation approach of Apple that has successfully used to identify customers’
needs is to use Iterative customer involvement strategy to customize its advance tools and
items as per the client’s need and demand (Forest, 2017). It allowed company to gather the
required information about the market and identify what client’s needs and demand from the
offered products. This has allowed company to implement the life cycle stage strategy to
strengthen the demand and need of its offered advance products in market. This Iterative
customer involvement strategy will allow Apple to understand the introduction, growth,
maturity and decline stage of its offered products in market. It will also allow company to

link the client’s need and demand and what company could offer in the best interest of the
clients. The advancement and up gradation in its offered products is the main strategy of the
apple to attract more clients (Kaudela-Baum, Holzer, & Kocher, 2014).
Strategies helped Apple to continue to stay ahead of the competition
With the increasing competition, Apple has faced high tough competition from the
strong rivals such as Samsung, MI and Vivo. However, the main strategy which has helped
Apple to compete with its rivals is customer design participatory strategy. It has been
focusing on upgrading all of its offered products and services as per the client’s need and
their feedbacks. This strategy has allowed it to maintain strong brand image in client’s mind
and strengthen the business outcomes. However, it has also allowed company to develop
product differentiation strategy in market (Römmele, & Kouimelis, 2016).
Role of the people of the Apple in the company constantly coming up with innovative
products
People in Apple are more inclined towards the advancement in the technologies by
adopting innovation in its existing electronic items. In the research and development
department, by using the participatory design strategy and software testing programs are one
of the major strategies adopted by the employees of the company. It is analyzed that Steve
Jobs being the CEO of company implemented the core IT training for the employees to learn
new things and forced them to go for the innovation in the value chain activities
(Rosecollette, Hoabeb, & Karodia, 2014). The key managerial person also set up testing
program, board excellence set up program for employees to push the company to new phases
of innovation. The line managers of the research and development department of the Apple
were given role to promote and motivate employees for the innovation in the existing
technologies. The website developers and IT employees are indulged in optimizing the search
engine optimization and strengthen the online business of the Apple. Some of the employees
are also pushed to take constant learning and training program for the business adaption
which strengthen innovation and technologies in the business (Heller, et al. 2016).
Culture at Apple encourage/discourage them
The culture at Apple is to promote and motivate employees for the constant learning
and adaption towards the client’s needs and demand in Market. It has followed employee

oriented strategy program in its value chain activities which focuses on the consistent
innovation and advancement in the technologies. The developed culture of the company is
highly based on the product life-Cycle stage of its business (Wedl, et al. 2018). In addition to
this, values, belief, culture of the clients have also been considered by the company to design
the business culture. It has strengthened the overall business outcomes and also made
business of Apple more clients’s oriented in long run.
Impact that Steve Jobs have on Apple
Steve jobs explained his vision of design as symbol to ultimate sophistication. He
explained the impact of the innovation and advancement in the technologies to promote
design sense and reinforced design work in the training and development program of
employees (Sniukas, Lee, & Morasky, 2016). It strengthens the overall outcomes and also
assists employees to make the changes in the undertaken work. He also promotes elegant
solutions in IT design sectors allowed employees to participate in the innovative design
program of company. The main impact of the Steve Jobs on the Apple is related to its
innovative and highly advance technology adoption strategy. He showed his vision to
customize the offered IT products with the highly advancement in the technologies. The
main thing which he brought to Apple was related to the product life cycle stage with the
relation to the advancement of the adopted technologies in the best interest of the clients.
Steve Jobs view of process and innovation was related to bring the change to the client’s
satisfaction and give them knowledge one step ahead from what they have (Lee, Hong, &
Jeong, 2016). He suggested Apple to follow the product differentiation strategy by adopting
constant advancement in the technologies in its offered electronic items. The consistent
motivation in the research and devotement department of Apple for the innovation and
employee design participatory program was promoted by the set values and norms of the
Steve in the value chain activities program of Steve (Voorberg, Bekkers, & Tummers, 2015).
Conclusion
After assessing the case study of the Apple on the innovation and creation, it could be
inferred that Apple Company has used product differentiation strategy backed by the advance
technologies and system process. However, strategic direction of the Steve Jobs has pushed
Apple Company to strengthen the business outcomes and expand the business on
international level. The crux of this report is that if company wants to sustain its business in

long run then it will have to use advance technologies and system process in its business
functioning. It will also be helpful in customization of the offered products and services in
market as per the client’s need and demand in long run. The key strategy of Apple Company
is to implement the life cycle stage strategy to strengthen the demand and need of its offered
advance products in market.

References
Corsi, P., & Morin, D. (2015). Sequencing Apple's DNA. Australia: John Wiley & Sons.
Forest, J. (2017). Creative rationality and innovation. Australia: John Wiley & Sons.
Heller, D., Robbin, J. L., Cue, E., Wysocki, C. R., & Jobs, S. (2016). U.S. Patent Application
No. 14/950,560.
Kaudela-Baum, S., Holzer, J., & Kocher, P. Y. (2014). Das innovative Unternehmen und
Innovationsförderung: Grundlagen. In Innovation Leadership 2(2), pp,23-32
Lee, T., Hong, S. G., & Jeong, H. (2016). A Study on Smart City Development Project for
Regional Innovation: Co-creation and Design Thinking Approach. Advanced Science and
Technology Letters, 141, 48-52.
Römmele, J., & Kouimelis, M. (2016). The Emerging Industry of electric mobility: Paving
the Way for Electric Car Diffusion. 11, 18-62.
Rosecollette, A. A., Hoabeb, S., & Karodia, A. M. (2014). An Evaluation of the Marketing
Strategies Used Inthe Medical Profession: A Case Study of Six Hospitalsin Lagos,
Nigeria. Journal of Research and Development, 187(1478), 1-37.
Voorberg, W. H., Bekkers, V. J., & Tummers, L. G. (2015). A systematic review of co-
creation and co-production: Embarking on the social innovation journey. Public Management
Review, 17(9), 1333-1357.
Wedl, C., Ben-Menahem, S. M., He, F., & Von Krogh, G. (2018, July). “What is innovation
anyway?”-Creation of Concertive and Formal Control for Innovation Processes. In Academy
of Management Proceedings17(1), 88-102.
Sniukas, M., Lee, P., & Morasky, M. (2016). The Art of Opportunity: How to build growth
and ventures through strategic innovation and visual thinking. Australia: John Wiley & Sons.