This report offers a comprehensive analysis of Apple Inc.'s business strategies, specifically focusing on its iPad business unit. It begins with an introduction to business strategy and its characteristics. The report then applies a PESTLE analysis to evaluate the macro environment, examining political, economic, social, technological, legal, and environmental factors affecting Apple's operations. The internal environment is assessed using the McKinsey 7S model, covering strategy, structure, systems, style, staff, skills, and shared values. A competitive analysis is performed using Porter's Five Forces model to understand the competitive dynamics within the telecommunications industry. The report also utilizes the Ansoff Matrix to determine market penetration, product development, and diversification strategies. Finally, Bowman's Strategic Clock Model is applied to interpret and devise strategic planning for Apple Plc, providing insights into its strategic direction. The report aims to provide a detailed understanding of Apple's strategic approach to its iPad business.