Apple's iPhone SE 2: A Comprehensive Marketing Plan Presentation

This presentation provides a comprehensive overview of the marketing plan for Apple Inc.'s new product development, specifically the iPhone SE 2. It emphasizes the importance of a structured marketing plan to avoid uncertainties, facilitate management by objectives, and ensure effective communication. The presentation covers key elements such as the executive summary, situational analysis using PESTLE (Political, Economic, Social, Technological, Environmental, Legal) factors, marketing objectives (increasing sales and enhancing market share), segmentation, targeting, and positioning (STP) strategies, and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Furthermore, it delves into the 4Ps of the marketing mix (Product, Price, Place, Promotion) and discusses methods for evaluating the marketing plan, including return on investment and consumer response. The presentation concludes by highlighting the essential role of a marketing plan in achieving the firm's goals and objectives. Desklib offers a range of solved assignments and resources for students.

MARKETING ESSENTIALS

TABLE OF CONTENT
INTRODUCTION
MARKETING PLAN
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing plan is the systematic and disciplined activity to
formulate strategies of marketing.
 This presentation is based on Apple Inc.
 This presentation cover marketing plan and evaluation for new
product development of organization.

CONTD....
 Economic Factor:
 It involves inflation rat, interest rate, exchange rate etc. which
are directly influenced on new product development of Apple.
 Social Factor:
 It involves living of standards, income level, taste and
preferences, demand etc. The living of standards in UK is
very much superior.

MARKETING PLAN
 Importance of Marketing Plan:
 It is important to avoid future uncertainties, help in
management by objectives, coordination.
 It is essential to communication between the departments as
well as getting full satisfaction of consumers.
 It covers executive summary, situational analysis, marketing
mix, SWOT analysis and so on.

CONTD....
 EXECUTIVE SUMMARY:
 In this plan, Apple introduce and develop new product that is
iPhone SE 2.
 Therefore, marketing manager need to prepare marketing plan
which covers marketing objectives, segmentation, targeting
and positioning.

CONTD....
 MARKETING OBJECTIVES:
 To develop new product for increasing sales.
 To enhance market share and growth of business.

CONTD....
 SITUATIONAL ANALYSIS (PESTLE ANALYSIS):
 Marketing manager use PESTLE analysis as situational
analysis for developing new product (iPhone SE 2) in the
market.
 Political Factor:
 Apple is highly dependent on lower cost manufacturing in
China. Company impact on different political factor such as
corporate taxation, income inequality, terrorist risk etc.

CONTD....
 SITUATIONAL ANALYSIS (PESTLE ANALYSIS):
 Marketing manager use PESTLE analysis as situational
analysis for developing new product (iPhone SE 2) in the
market.
 Political Factor:
 Apple is highly dependent on lower cost manufacturing in
China. Company impact on different political factor such as
corporate taxation, income inequality, terrorist risk etc.

CONTD....
 Economic Factor:
 It involves inflation rat, interest rate, exchange rate etc. which
are directly influenced on new product development of Apple.
 Social Factor:
 It involves living of standards, income level, taste and
preferences, demand etc. The living of standards in UK is
very much superior.

CONTD....
 Technological Factor:
 It involves advancement of technology, social media, internet
etc. People of UK are loved of technology.
 The nation has been improved with technology as soon as
technology was improved worldwide.
 Environmental Factor:
 It includes environmental regulations, reduce carbon footprint,
waste reduction, climate changes etc.

CONTD....
 Economic Factor:
 It involves inflation rat, interest rate, exchange rate etc. which
are directly influenced on new product development of Apple.
 Social Factor:
 It involves living of standards, income level, taste and
preferences, demand etc. The living of standards in UK is
very much superior.