Marketing Systems: Stakeholder Analysis of Apple iPhone X Product

This report provides a comprehensive marketing systems analysis of the Apple iPhone X. It begins with an introduction to the product and the company, Apple Inc., and then delves into a stakeholder analysis, identifying key internal and external stakeholders such as consumers, employees, invest...Read More

Running head: MARKETING SYSTEMS
MARKETING SYSTEMS
Name of the student:
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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Stakeholder’s analysis of iPhone...........................................................................................2
Product mapping of Apple.....................................................................................................3
Process....................................................................................................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

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Introduction
The aim of the assignment actually deals with the products, which I have recently
purchased is the Apple iPhone x. Apple inc. is an American multinational company where the
headquarters is in California, Cupertino which actually deals with the products such as the
consumer electronics, computer software and online services. It is considered as the one of
the big four tech companies, which are the Google, Amazon and Facebook. The significant
products of the company is iPhone, mac, iPad, Apple TV, Apple watch and many more of the
innovations.
Discussion
Stakeholder’s analysis of iPhone
Apple actually tries to attract the potential stakeholders in the market, which falls
under the programs and policies of the corporate social responsibilities. The significant
stakeholders of Apple are the consumers, employees of the Apple, investors and suppliers or
distributors of the employees. Maintaining the key interest of the stakeholders falls under the
corporate social responsibility of the company (Bowie et al. 2016). The funding of the
products actually depends on the stakeholders of Apple and by improvisation, it is possible
for the company to prosper in the business.
The stakeholders of the company actually analyzes the financial position and the
overall business performance of the company. When the business is facing tough
competitions the stakeholders of the business actually provides assistance to the upper level
management of the organization (Chaffey and Ellis-Chadwick 2019). When the company is
struggling financially, it is further the responsibility of the stakeholders to take care of such
kind of financial condition of the business.

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There are internal and external stakeholders of the company. The internal stakeholders
of Apple are the customers, suppliers, stockholders and employees of the business. The
internal stakeholders of the business is basically the upper level management of the business
who deals with the long term growth of the company (Fill and Turnbull 2016). The board of
directors takes the significant decision, which actually creates a lot of impact on the
company. The external stakeholders of the company creates influence on the stake of the
company in various ways. The ideas of progress are further obtained from the external
stakeholders or further the expansion process of the business. Along with that the external
stakeholders of the company includes the business support group, press and media and the
government Apple conducting operations globally. The stakeholders analyzes the business
position of the company and then takes decision regarding investment in the project of the
firm. The enhancement in the financial position of the business actually depends on the
effective in the quality of the product or services of the company.
The stakeholder’s analysis is actually conducted within the management system of the
company are the group of members which actually concentrate on both the inside and outside
within the organization actually of a particular business unit. The potential stakeholders of the
business must be identified as it plays significant role in the business of the concern. The four
key presence to maintain or rather satisfy the stakeholders of the company. It is important to
keep the stakeholders of the company satisfied, manage them effectively, informing the
stakeholders as well and further it is needed to monitor the efforts of the stakeholders.
It is significant to understand the engagement of the stakeholders with the business at
the time of the contributors and decisions making. As per the requirements of the firm it is
needed to concentrate on the upper level management of the firm based on the documents the
firm carrying within them. The stakeholders actually analyses the loopholes in the system
along with the business prospects of the concern in order to rectify the glitches in the system.

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Product mapping of Apple
The above diagram actually presents the product mapping of Apple where the main
support comes from the Apple support. The Apple support is linked with all the products,
which are depicted in the above diagram. The Apple application provides most of the product
related problems of the company. The products of the Apple are within the boundaries of the
Apple ecosystem.
There are numerous products of Apple and all the products are linked with the Apple
support. Apple also provides backups which is the Apple icloud to the customers in order to
store numerous amount of data in the icloud. The icloud is very useful for the customers to
keep the records of the data related to the usage. All the internal problems are solved by the
Apple support and the support is provided to the customers all over 24 hours. The core
business communication of the company starts from the Apple support. The consumers

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consume the product and further feedback is appreciated on behalf of the customers (Wilson
et al. 2016). The management team of the company works on the drawbacks of the feedback.
The team actually tries to find out the glitches regarding the same along with that making
sure while improvisation of the new products such mistakes must not occur the next time.
Process
The communication within the system actually happens in a systematic manner in a
cluster form. All the employees in this case are connected within the same network and tries
to communicate accordingly. If the Apple support is effective then the company will prosper
accordingly and the customers in that case will be happy to receive such great service from
the other end (Armstrong et al. 2018).
The positive aspects of Apple is that the research and development team of the
company is effective in such a manner that it produces the products in a differential manner.
This further states that the product, which is made by Apple, is quite different from the others
(Haider et al. 2019). The company tries to maintain uniqueness in its ecosystem, which
actually works in the real world. At times the company also faced the tough or rather the
problematic situation arises when the innovation of the company is not working or when the
company is unable to hit sales in the market. In such a situation, it is the responsibility of the
upper level management of the company to deal with such kind of problematic matters in the
business (Kerin and Hartley 2015).
The management team of Apple have enough members to deal with the problematic
situation and further updates of the system in this case is needed accordingly. The members
of the team are related to the operational and research based activities of the business
(Lovelock and Patterson 2015). The significant aspects are taken care of by the top experts of
the company and further the recommendations regarding the enhancements of the products

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are also taken care of by the company. The entire ecosystem of the company works based on
the innovative approach in order to create a unique mark in the product and services of the
company.
Conclusion
From the above discussion it can be concluded that there are various members who
are the stakeholders of the business associated with the innovation of the iPhone x which I
have recently purchased. The main strategy of the company is to drag the attention of the
customers through its innovative technique of producing its products. The research and
development team of the company plays a significant role for the business of Apple and
further improvements are needed to enhance the overall management system of the company.

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References
Armstrong, G.M., Kotler, P., Harker, M.J. and Brennan, R., 2018. Marketing: an
introduction. Pearson UK.
Bowie, D., Buttle, F., Brookes, M. and Mariussen, A., 2016. Hospitality marketing.
Routledge.
Chaffey, D. and Ellis-Chadwick, F., 2019. Digital marketing. Pearson UK.
Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and
participation. Pearson.
Haider, A.A., Zafar, A., Khalid, A., Majid, A., Abdullah, M.A. and Sarwar, M.B., 2019.
Marketing Management.
Kerin, R. and Hartley, S., 2015. Marketing: the core. McGraw-Hill.
Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015. Marketing. Pearson
Higher Education AU.
Lovelock, C. and Patterson, P., 2015. Services marketing. Pearson Australia.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Wilson, A., Zeithaml, V., Bitner, M.J. and Gremler, D., 2016. Services marketing: Integrating
customer focus across the firm.