Detailed Market Analysis and Competitive Landscape of Apple Inc.

This report provides a comprehensive market analysis of Apple Inc., examining its market structure, competitors, and financial performance. It begins with an introduction to Apple Inc., detailing its products and services. The report then delves into Apple's annual sales and market share, highlighting the dominance of the iPhone in revenue generation. It analyzes the market structure, identifying Apple's oligopoly role in the mobile operating system industry. The report also explores Apple's global operations, including its retail stores. Key competitors such as Samsung, PayPal, Amazon, Dell, and Google are overviewed, alongside an analysis of economic concepts like elasticity. The report also discusses the impact of recent events, such as the coronavirus pandemic, on Apple's sales and supply chain. The report concludes by addressing the challenges faced by Apple Inc. and provides references to support its findings.

Market
Analysis of
Apple

Introduction
○ Apple Inc. is a global American company that develops and sells
consumers electronics as well as software products.
○ Apple's apps comprises Mac OS X, the iTunes music browser, the
Entertainment and Artistic Software Suite for iLife, the Productivi
ty Software Suite for iWork, Final Cut Studio, a Technical Goods S
oftware Suite for the recording and film industries, and Logic Stu
dio.
○ Macintosh devices, the iPod and iPhones are the most well recog
nized hardware items of the company.
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Annual Sales
and Market
Share of Apple
Inc.
○ Apple also reported its highest annual revenue to date in
2018, delivering $265.6 trillion in revenues.
○ The revenues for the iPhone produced approximately 218
billion US dollars of this, indicating the smart device
constituted approximately 82 percent by average of the
company's total world revenue.
○ In the fourth quarter, for the first time in history, Apple Inc. ca
ptured over 50 percent of the world smartphone market,
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1. Market
Structure of
Apple
Let’s start with the first
set of slides

“○The oligopoly can be regarded as the market structure of Apple Inc.
○In the mobile operating system industry, Apple has retained its oligop
oly role. As it is too expensive for all competition to join the market, A
pple has been able to maintain its position.
○Apple is one of the multi billion dollar company that can be sold from
all over the world. It owns the supplies that I used for manufacturing
of goods so that it can determine its own price on its papers.
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6

Operation of
Apple Inc.
Apple Inc. managed 506 retail st
ores around the world in 25 nati
ons,
including the US, in 44 of 50 cou
nties, as well as in the district of
Columbia as of 2018. Apple Inc.
Somewhat more than half (272)
are in the United States.
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8

Competitors
of Apple Inc
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Brief overview
of Competitors
○ Samsung: Samsung was a major technology firm for a long
time. In the smartphone industry, Apple is one of the strong
competitors. At a lower standard price than Ipads and Apple
TVs, Samsung sells laptops and televisions. The device
appears to run Google certified Android operating systems.
Many of the major competitors of apple work on reducing the
market share of Apple.
○ Pay Pal:
PayPal is one of the leading and most reliable online payment
systems of the world. In addition, however, Apple's online pa
yment service is greater than PayPal, with more users and pr
ogress.
○ Amazon:
In rivalry with netflix, Amazon's video streaming program, so
Apple tv avoided allowing the app. It just avoided Amazon sel
ling Apple tv.
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Brief overview
of Competitors
○ Dell: It
current activity is its laptop line, which they sell to Apple comput
ers. The apps of most other It vendors have not affected Dell. T
his helps Dell to threaten the market share of Apple.
○ Google: Google is in so many ways a direct rival to Apple. First
and foremost, Google controls the Android smartphone
framework, which competes with Apple's handsets indirectly
through acquiring firms such as Samsung. Google Play is its
own iTunes clone, wide enough for Apple administrators. In
terms of online payment services Google is also one of the
biggest competitors of apple.
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Economic
concepts used
by Apple Inc.
Elasticity concepts of the company
Elastic demand exists for all Apple Inc. goods. As these
goods are luxury, not everyone can afford and need the
m. The quantity therefore demanded adjustments of a g
reater percentage
than the size. It is also elastic for Apple Inc.'s price Elast
icity of production.
Efficiency of the Apple’s Inc. resources
Current and quick business ratios data show that Apple
Inc. effectively handles the short-term obligations,
which implies that the organization wisely employs
capital. this results in Apple effectively using its assets
in order to decide that it is the less liquid asset.
However, the continuous teaching and development in
employee capabilities often adds to productivity.
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