Marketing Audit: Data Collection Report - Apple Inc. Analysis

This assignment is a marketing audit data collection report focused on Apple Inc. It meticulously lists data collected from diverse sources across various aspects of Apple's marketing environment, including demographics, technology, political-legal factors, social-cultural influences, and market dynamics. The report covers customer analysis, competitor intelligence, distribution channels, and supplier information. Furthermore, it examines Apple's marketing strategy, objectives, organizational structure, functional efficiency, and interface efficiency. The report delves into marketing systems like information systems, planning systems, and control systems, along with new product development processes. It also explores marketing productivity through profitability and cost-effectiveness analyses. The marketing function is examined, covering products, pricing, distribution, salesforce, advertising, promotion, and publicity. The data sources include reputable websites and publications like Forbes, Fortune, and the Harvard Business Review, providing a comprehensive overview of Apple's marketing landscape.

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
*Enter the names of your team members
here:
Sarah Iwaniuk-Team C-Week 3 Assignment
APPLE INC.
Initial market
audit checklist
List of Data Elements
Collected
List of Data Provided
by the
Source
Marketing-
Environment:
Demographics
census.gov -Data on income levels for
individual households per age,
gender, occupation, and education
level
Marketing-
Environment
Technology
Techiestuffs.com
Technologyreview.com
Marketwired.com
-Best 7 Tech and
Computer Magazines
-Tim Cook: Apple Isn’t
Falling Behind, it Just not
Ready to Talk About the
future
-Embedded Computing
Projected to Grow over
$200 Billion by 2022:
Acumen Research and
Consulting
Marketing-
Environment
Political-Legal
Forbes.com
Economist.com
-The 5 Big Problems Facing Apple-
None of Which is Too Much Cash
Raining on Amazon: After a bite of
Apple, Margrethe Vestager targets
another tech giant
Marketing-
Environment
Financialtimes.com Apple faces China challenges
despite iPhone resurgence
1

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
Social-Cultural
Marketing-
Environment
Markets
Fortune.com
USAtoday.com
Apple Faces Massive Challenge as
it Tries to Crack India’s Market
Apple faces challenges from every
flank-USA Today ( Global IT
market, China economy, Apples
branding plan)
Marketing-
Environment
Markets
(continued if
needed)
Marketing
Environment
Customers
Idc.com
Marketfinder.com
Consumer spending,
technology industry, IT
insights, infographics etc
Customer trends, market
changes
Marketing
Environment
Competitors
Thinkwithgoogle.com
Hoovers.com
Fortune.com
-Industry success stories, case
study, new product trends
-Profit, revenue, market
capitalization and Apple products
-Apple’s Next iPhone is already
Facing a Stronger Field from
Samsung, LG and Sony
smartphone competition
2

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
Marketing
Environment
Distribution &
Dealers
Euromonitor.com Apple company profile
Marketing
Environment
Suppliers
Marketwatch.com
Cnbc.com
Businessinsider.com
-5 Apple suppliers to
watch as the new iPhone
rolls out
-Stock prices and
demand
-Apple parts suppliers
Suppliers
(continued if
needed)
Marketing
Environment
Facilitators
Seekingalpha.com Trade facilitators, investing,
portfolio strategy, sell targets
Marketing
Strategy:
Marketing
Objectives
Macworld.com How Apple’s unconventional
iPhone X marketing strategy will
make you want one at any cost
Marketing
Strategy:
Strategy
Time.com
Valuewalk.com
Apple’s strategy
explained in one simple
idea
Apple’s iPhone X
marketing strategy
3

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
Marketing
Organization:
Formal Structure
Apple.com
Harvard business review
Interaction-design.org
Apple accelerates US
investment and job
creation
Why Apple’ New HQ is
nothing like the rest of
silicon valley
Apple’s product
development process-
Inside The World’s
greatest Design
Organization
Marketing
Organization:
Functional
Efficiency
Thetechanalyzer.com
Businessinsider.com
-Apples functional organization is
not a problem: It is a Solution
-Apple Efficiency is Growing
Marketing
Organization:
Interface
Efficiency
Developer.com What’s new in iOS 11,
apple functional design,
content highlight and
response
Marketing
Systems:
Marketing
Information
Systems
Statistica.com Technical innovation,
annual revenue growth,
brand value, unit sales,
global brands, worldwide
shipment, net income,
research and
development
.
Marketing
Systems:
Marketing
Planning
System
Appleinsider.com
Android.jlelse.eu
Apple year in review
Apple Vs Android-A
comparative study
4

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
Marketing
Systems:
Marketing
Control
System
Markewatch.com
Investor.apple.com
Apple and Google’s market cap
Apple Annual Reports
Marketing
Systems:
New Product
Development
System
Applecrunch.com
Thenextweb.com
-Apple’s New Product Strategy
-Apples top secret product
development process and how it
works
Marketing
Productivity:
Profitability
Analysis
Businesswire.com
The Economist
World Apple Market Reports, price
dynamics, export, local production
and market value.
Apple and the American Economy-
Supply Chains
Marketing
Productivity:
Cost-
effectiveness
Analysis
Time.com
Theinc.com
-How Apples iPhone changed
these 5 major industries
-In a shocking announcement:
Apple reveals hidden costs,
Marketing
Function:
Products
Forbes.com Why Apple is a great
marketers, principles of
the worlds most valued
brands
Marketing
Function:
Price
Businessdailyafrica.com Apple core values,
upgrade, latest versions
and value for money
5

Marketing Audit: Data Collection Report
List the results of your data collection effort in the columns below. One member of your team
should submit this worksheet via the Dropbox. I will return the worksheet with feedback to all
team members via the Dropbox.
Marketing
Function:
Distribution
Xporter.co.uk
Developer.apple.com
Reuteurs.com
IT distributor for
resellers, low process
and large stock
Apps, global distribution centers,
knowledge, consumers and
devices
EU regulator monitors Apple, iPad
and iPhone distribution
Marketing
Function:
Salesforce
Nytimes.com
Salesforce.com
An iphone journey from the
factory to the retail store
Apple products, access, analytics,
reports
Marketing
Function:
Advertising,
Promotion, and
Publicity
Appleinc.com
Entrepreneur.com
Thinkmarketingmagazine.com
Harvard Business Review
-media interest, PR, customer
gains, product history,
-How Steve jobs Blew up the Rules
of branding
Apple mission, vitality and
consumer value
Apple: Luxury Brand or Mass
Marketer?
6